MG OMD

🚀 Unlock PMax success with our 4-stage strategy 🚀 In today's fast-paced digital world, consumer behaviour is more complex than ever. Brands are turning to innovative solutions like Google’s Performance Max (PMax) to drive growth and adapt to evolving search behaviours. But navigating PMax's vast potential can be challenging. At MG OMD, we've crafted a 4-stage strategy that has boosted client conversions by up to 32%! 📈 In our Playbook, you'll discover how to: ✅Integrate PMax into your search strategies effectively ✅Navigate its current limitations ✅Anticipate future developments from Google Discover our guide here 📘✨ https://lnkd.in/e-tFvZ5v   #CreatingDifferenceThatMatters

Did we hear that right? Specsavers is setting the record straight.   Have you noticed things sounding a little differently recently? Well, that may be because of Specsavers' brilliant new campaign. They've teamed up with Gyles Brandreth to help settle the nation's most misheard everyday sayings. A delightfully funny way to get everyone thinking about their hearing, and remind people that at Specsavers okay hearing isn't quite okay! 👂   Congratulations to everyone who helped bring this bright idea to life! Specsavers | Golin | Tangerine     #CreatingDifferenceThatMatters #OKHearingisnotOK

Our Managing Director Kat Bozicevich is judging at this year's Media Week Awards 2024💫   We are pleased to share that this year, the brilliant Kat Bozicevich takes a seat on the judging panel at Campaign UK's Media Week Awards 2024. Joining other industry leaders to judge an extensive amount of outstanding work, highlighting how innovation and creativity in media truly does drive great results!   Kat's words of wisdom, "Be creative, be passionate, dream big - but make sure you demonstrate the impact of what you've done. If possible, pull out the impact of the media and the choices your team made."   So proud of Kat's recognition in this appointment and look forward to seeing the winning work!   #CreatingDifferenceThatMatters #MediaWeekAwards #Innovation 

We couldn't have said it better ourselves! We so are proud to be led by our CEO Natalie Bell and be part of a group so dedicated to diversity and inclusion. With this recognition from Campaign UK's IPA (Institute of Practitioners in Advertising) iList highlights individuals who are transforming the culture within advertising and marketing through brilliant leadership. Congratulations again to Natalie Bell and her continued efforts to #CreateDifferenceThatMatters and to Omnicom Media Group EMEA CEO Dan Clays 👏

Unlocking Innovation: Nature, Nurture, or Both? 💭   Is innovation in our DNA or learned through experience? Phil Rowley, Head of Futures at Omnicom Media Group UK, explores this question in his latest column.    Genes Environment = Innovation. In Phil’s own words, “First, we need to possess a burning desire to innovate; but second, we need to be present in an environment where innovation can flourish.”   So, what does this mean for business? Fostering our people’s natural talent and creating the right environment to shine can unlock our client’s full potential.    Read the full article to learn more and discover how to unlock your team's innovation: https://lnkd.in/eJJ3xaxX #CreatingDifferenceThatMatters #Innovation

Making a splash with Malibu 🏊 The vast majority of UK adults (80%) are not aware that one in four UK drownings are alcohol-related. So, to help spread awareness, Malibu have partnered up with Olympic champion Tom Daley and Royal Life Saving Society UK - RLSS UK to help remind Brits to have fun by the water this summer, but also to stay safe!   Such a creative and disruptive campaign, which continues Pernod Ricard's commitment to responsible drinking. A great effort to all involved Wieden Kennedy London | Pangolin #CreatingDifferenceThatMatters #DontDrinkAndDive

Jaffa Cake really ate with this one and left no crumbs 👏   Cake or biscuit? We've all chewed over the debate for years, now we finally have the answer. And what better way to solve the conundrum once and for all than this fun OOH campaign in the place of their making, Stockport. The campaign for pladis Global featured Jaffa Cakes alongside a graffitied mural and bold creative referencing the ongoing discussion. Such a great campaign to work on with Grand Visual, Talon & Global Street Art #CreatingDifferenceThatMatters #OOH 

🌸🌸 OOH Campaign in full bloom to celebrate 'It Ends With Us' launch 🌸🌸   Great to see such a creative concept come to life for our client Sony Pictures Entertainment. Bringing Lily Bloom's flower shop to Westfield White City using an incredible flower wall - and passersby could even enjoy a free bouquet!   Congratulations to everyone who helped this idea blossom (sorry). #CreatingDifferenceThatMatters #ItEndsWithUs #OOH Sony Pictures Entertainment | Grand Visual | Empire Design | AmbientWW | Talon

We have been shortlisted for three DCM awards 2024 🙌   We are thrilled to announce that we have been shortlisted for three brilliant campaigns, in this year's Digital Cinema Media awards:   🌟Best Use of Creativity in Cinema - Royal Air Force (RAF): 'Stimulating Senses with 4DX and The Royal Airforce' 🌟Best Long-Term Use of Cinema - Royal Navy: 'Cinema Partnership Driving Impact'  🌟Best Use of Cinema Large - Royal Air Force (RAF): 'Stimulating senses with 4DX and The Royal Airforce'   Huge congratulations to everyone in the agency who brought this work to life, as well as our amazing clients. Congratulations too to our sister agencies OMD UK, PHD and OmniGov for their nominations!  We can't wait for awards night 🤞   Read more here: https://lnkd.in/eNRYx5ie   #CreatingDifferenceThatMatters #DCMAwards #MediaMatters

Sun, sea, and search! ☀️🌊🔍 Our search experts give their tips on how travel brands can make a splash this summer with paid search!    Sophie LE, Head of Search, and Jimisha Thakrar, Head of Organic Performance, sharing their expert tips with The Drum and IAB UK on how to navigate the world of travel advertising during the summer search scene. From Sicily to solo travel, they've got you covered.    Want to know how to turn "flights anywhere" searches into bookings? Read the full article here: https://lnkd.in/eJ6-vuRK   #CreatingDifferenceThatMatters