🚀 Unlock PMax success with our 4-stage strategy 🚀 In today's fast-paced digital world, consumer behaviour is more complex than ever. Brands are turning to innovative solutions like Google’s Performance Max (PMax) to drive growth and adapt to evolving search behaviours. But navigating PMax's vast potential can be challenging. At MG OMD, we've crafted a 4-stage strategy that has boosted client conversions by up to 32%! 📈 In our Playbook, you'll discover how to: ✅Integrate PMax into your search strategies effectively ✅Navigate its current limitations ✅Anticipate future developments from Google Discover our guide here 📘✨ https://lnkd.in/e-tFvZ5v #CreatingDifferenceThatMatters
MG OMD
Advertising Services
We are MG OMD. We are the most awarded agency in the history of the IPA Effectiveness Awards
About us
As part of a global OMD network of 11,000 people in over 135 offices, we deliver insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world. Campaign's Global AOTY 2023, Sunday Times Best Places to Work, and the most awarded media agency in the history of the IPA Effectiveness Awards Twitter: https://twitter.com/MGOMD Instagram: https://www.instagram.com/mgomd/ Facebook: https://www.facebook.com/MGOMD/?ref=hl
- Website
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https://www.mgomd.com/
External link for MG OMD
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1990
- Specialties
- media planning, account planning, media buying, strategy, digital, SEO, PPC, mobile, social media, direct response, research, affiliates, econometrics, data analytics, content, regional media, sponsorship, retail, ethnic marketing, sports marketing, barter, and marketing
Locations
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Primary
Bankside 3, 90-100 Southwark Street
Manning Gottlieb OMD
London, SE1 0SW, GB
Employees at MG OMD
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Paul Knight
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Matt Lamprell
Head of Data & Tech Strategy at MG OMD
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Hisham Faouri
Data Consultant - Data Storytelling & Decision Making Microsoft Certified: Power BI Data Analyst Associate
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Tim Pritchard
Executive Director, Head of Content and Responsible Media @ MG OMD | Sustainability, Social Media, Purpose-driven Marketing
Updates
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Did we hear that right? Specsavers is setting the record straight. Have you noticed things sounding a little differently recently? Well, that may be because of Specsavers' brilliant new campaign. They've teamed up with Gyles Brandreth to help settle the nation's most misheard everyday sayings. A delightfully funny way to get everyone thinking about their hearing, and remind people that at Specsavers okay hearing isn't quite okay! 👂 Congratulations to everyone who helped bring this bright idea to life! Specsavers | Golin | Tangerine #CreatingDifferenceThatMatters #OKHearingisnotOK
Is it... Damp Squid 🦑 or Damp Squib?! Escape Goat 🐐 or Scape Goat?! Nip in the butt 🍑 or Nip in the bud?! More misheard magic from the Consumer team here at Specsavers Golin Tangerine MG OMD 👂 👂👂 #OKHearingisnotOK
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Our Managing Director Kat Bozicevich is judging at this year's Media Week Awards 2024💫 We are pleased to share that this year, the brilliant Kat Bozicevich takes a seat on the judging panel at Campaign UK's Media Week Awards 2024. Joining other industry leaders to judge an extensive amount of outstanding work, highlighting how innovation and creativity in media truly does drive great results! Kat's words of wisdom, "Be creative, be passionate, dream big - but make sure you demonstrate the impact of what you've done. If possible, pull out the impact of the media and the choices your team made." So proud of Kat's recognition in this appointment and look forward to seeing the winning work! #CreatingDifferenceThatMatters #MediaWeekAwards #Innovation
Very excited to join the esteemed panel of judges for the Media Week Awards in September. The calibre of entries this year has been outstanding, showcasing how innovation and creativity in media is driving real results, so I think the debate amongst the judges will be as exciting as the entries themselves! Looking forward to celebrating the best of the best 🤩 #MediaWeekAwards #Innovation #MediaExcellence
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We couldn't have said it better ourselves! We so are proud to be led by our CEO Natalie Bell and be part of a group so dedicated to diversity and inclusion. With this recognition from Campaign UK's IPA (Institute of Practitioners in Advertising) iList highlights individuals who are transforming the culture within advertising and marketing through brilliant leadership. Congratulations again to Natalie Bell and her continued efforts to #CreateDifferenceThatMatters and to Omnicom Media Group EMEA CEO Dan Clays 👏
OMG leaders Dan Clays, EMEA CEO, and Natalie Bell, CEO at MG OMD, have been recognized in Campaign UK's IPA (Institute of Practitioners in Advertising) iList for their notable contributions to diversity and inclusion. The IPA iList highlights individuals who are transforming the culture within advertising and marketing through innovative initiatives and impactful leadership. From establishing essential infrastructure and policies to advocating for active allyship, Dan Clays is touted as a leader who drives intentional and systemic change. His recent remarks at Lead emphasized the critical need to integrate DE&I into every business decision—a message that resonates across the industry. For Natalie Bell, DE&I goes beyond policy—it’s about actively listening, setting ambitious goals, and turning words into meaningful actions. Her recognition underscores her dedication to fostering an inclusive and effective workforce. Read More: https://lnkd.in/gFy64j4Y #BeOMG #IPAiList2024
campaignIPAiList2024v2
cloud.3dissue.com
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Unlocking Innovation: Nature, Nurture, or Both? 💭 Is innovation in our DNA or learned through experience? Phil Rowley, Head of Futures at Omnicom Media Group UK, explores this question in his latest column. Genes Environment = Innovation. In Phil’s own words, “First, we need to possess a burning desire to innovate; but second, we need to be present in an environment where innovation can flourish.” So, what does this mean for business? Fostering our people’s natural talent and creating the right environment to shine can unlock our client’s full potential. Read the full article to learn more and discover how to unlock your team's innovation: https://lnkd.in/eJJ3xaxX #CreatingDifferenceThatMatters #Innovation
Nature vs nurture: Exploring the science behind our drive to innovate
https://the-media-leader.com
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Making a splash with Malibu 🏊 The vast majority of UK adults (80%) are not aware that one in four UK drownings are alcohol-related. So, to help spread awareness, Malibu have partnered up with Olympic champion Tom Daley and Royal Life Saving Society UK - RLSS UK to help remind Brits to have fun by the water this summer, but also to stay safe! Such a creative and disruptive campaign, which continues Pernod Ricard's commitment to responsible drinking. A great effort to all involved Wieden Kennedy London | Pangolin #CreatingDifferenceThatMatters #DontDrinkAndDive
New Week. New collab : Swim briefs are the new Socks 🩲💦 Malibu has joined forces with UK favorite Olympic medalist Tom Daley and the Royal Life Saving Society UK - RLSS UK to remind Brits to stay safe by the water this summer. #DontDrinkAndDive 🛟 Proud to be continuing Pernod Ricard's commitment to responsible drinking, and using once again creativity and cultural relevancy to deliver an important safety message, as we found out that the vast majority of UK adults (80%) were not aware that one in four UK drownings are alcohol-related. In addition to fun and disruptive social, PR and influencer content, we unveiled a unique knitted capsule collection with Daley's 'Made with love' line🧶 From swimwear to bucket hats, all proceeds support Royal Life Saving Society UK - RLSS UK 🙌 It DOES takes a village : big s/o to the PR dream team Ned Paterson Laur Convery Freya Cheer Filip Kiisk Luana Iurillo Craig Max van Niekerk Srishty Singh Emily Todd Liam Murphy and many more. And big thanks to our creative & media partners from Wieden Kennedy London, MG OMD and Pangolin 💫
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Jaffa Cake really ate with this one and left no crumbs 👏 Cake or biscuit? We've all chewed over the debate for years, now we finally have the answer. And what better way to solve the conundrum once and for all than this fun OOH campaign in the place of their making, Stockport. The campaign for pladis Global featured Jaffa Cakes alongside a graffitied mural and bold creative referencing the ongoing discussion. Such a great campaign to work on with Grand Visual, Talon & Global Street Art #CreatingDifferenceThatMatters #OOH
We’re a cake – you biscuit! Jaffa Cakes uses multiple #OOH formats including an impressive mural to bring fun and enjoyment to people, with the provocative stance on the cake vs. biscuit debate. We loved working on this campaign with MG OMD, Grand Visual & Global Street Art.
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🌸🌸 OOH Campaign in full bloom to celebrate 'It Ends With Us' launch 🌸🌸 Great to see such a creative concept come to life for our client Sony Pictures Entertainment. Bringing Lily Bloom's flower shop to Westfield White City using an incredible flower wall - and passersby could even enjoy a free bouquet! Congratulations to everyone who helped this idea blossom (sorry). #CreatingDifferenceThatMatters #ItEndsWithUs #OOH Sony Pictures Entertainment | Grand Visual | Empire Design | AmbientWW | Talon
🌺 It Ends With Us 🌺 To celebrate the launch of the highly anticipated film adaptation of Colleen Hoover's best-selling novel, It Ends With Us, Sony Pictures Entertainment brought Lily Bloom's flower shop to life with a stunning #OOH flower wall at Westfield White City! Passersby could also grab a beautiful bouquet to take home and a copy of the novel, adding a special touch to this memorable experience. ✨ The film is OUT NOW only in cinemas! A great campaign to work on alongside Sony Pictures Entertainment | MG OMD | Empire Design | AmbientWW | Talon
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We have been shortlisted for three DCM awards 2024 🙌 We are thrilled to announce that we have been shortlisted for three brilliant campaigns, in this year's Digital Cinema Media awards: 🌟Best Use of Creativity in Cinema - Royal Air Force (RAF): 'Stimulating Senses with 4DX and The Royal Airforce' 🌟Best Long-Term Use of Cinema - Royal Navy: 'Cinema Partnership Driving Impact' 🌟Best Use of Cinema Large - Royal Air Force (RAF): 'Stimulating senses with 4DX and The Royal Airforce' Huge congratulations to everyone in the agency who brought this work to life, as well as our amazing clients. Congratulations too to our sister agencies OMD UK, PHD and OmniGov for their nominations! We can't wait for awards night 🤞 Read more here: https://lnkd.in/eNRYx5ie #CreatingDifferenceThatMatters #DCMAwards #MediaMatters
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Sun, sea, and search! ☀️🌊🔍 Our search experts give their tips on how travel brands can make a splash this summer with paid search! Sophie LE, Head of Search, and Jimisha Thakrar, Head of Organic Performance, sharing their expert tips with The Drum and IAB UK on how to navigate the world of travel advertising during the summer search scene. From Sicily to solo travel, they've got you covered. Want to know how to turn "flights anywhere" searches into bookings? Read the full article here: https://lnkd.in/eJ6-vuRK #CreatingDifferenceThatMatters
Paid search: How can travel brands leverage search ads this summer?
thedrum.com