How did we make Xbox’s docu-series The Everyday Tactician? Campaign’s Lucy Shelley recently caught up with creative director, Jim Nilsson and executive creative director, Regan Warner to discuss the award winning campaign, the creative process with Bromley FC and the desire for longer form content. “It was beyond just putting an ad on the telly. This was a real world experiment that we didn't know how it would play out.” Read more about the decision to go with underdog Bromley FC and long-form here: https://bit.ly/46sfe7W Thank you Campaign UK for shining a light on this special process 👏 #TruthWellTold #McCanners McCann Worldgroup Xbox Game Studios Publishing Microsoft
McCann London
Advertising Services
Liverpool Street, England 38,466 followers
Creative agency dedicated to telling the truth and telling it well.
About us
We're a creative agency dedicated to telling the truth and telling it well. A Truth Well Told - our guiding principle since 1912 - underpins everything we do. It ensures everyone has the opportunity to tell their own truths to play a meaningful role in the agency. And it allows us to do what we do best: help brands earn a meaningful role in people’s lives. We’ve delivered joy to the nation with Snoop Dogg for Just Eat and Kevin the Carrot for Aldi, showed the audience “That’s the eBay Way”, unearthed ‘The Gender Pain Gap’ for Reckitt, helped L’Oréal show people that “They’re Worth It” and put a “Priceless” tag on Mastercard. Proudly part of McCann Worldgroup. #ATruthWellTold A peek into our world: instagram.com/mccannlondon
- Website
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http://www.mccannlondon.co.uk
External link for McCann London
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Liverpool Street, England
- Type
- Public Company
- Founded
- 1912
- Specialties
- Brand Advertising, Corporate comms, Branded Content, Social, Mobile, Search, Promotional Marketing, Creative Tech, and Relationship Marketing
Locations
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Primary
135 Bishopsgate
Liverpool Street, England EC2M 3TP, GB
Employees at McCann London
Updates
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Back with your favourite butts 🎮🍑💛 Deadpool himself loved his rear-replica, so it’s only fair we give Wolverine a chance as well! Add to your Xbox cheeky controller collection by getting your hands on Logan’s very own Adamantium-tough tush. Check out their ultimate unboxing here: https://lnkd.in/eaA2AzXY #McCanners #TruthWellTold #CheekyController #Marvel 💛 McCann Worldgroup Marvel Entertainment Microsoft Xbox
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💡Come and join us on July 30th evening, as Mel Arrow (CSO) and Ran Stallard (Creative) take to the stage at this enticing APG event titled: "APG Noisy Thinking | Fact vs Fiction: Do we actually need insights?" Mel and Ran will examine this theme as if through a prism, alongside provocations from other industry experts. They will look at ads and campaigns they’ve been involved in and some that are currently dominant in culture to answer: ✨Are apparently chaotic fictional worlds really unmoored from insight? ✨When can you reasonably leave insight behind? ✨How do you sell an idea without an insight? ✨Why do we need new insights anyway? ✨Surely we can just recycle the old ones? Purchase your tickets via the link below, and get ready to be inspired. https://lnkd.in/ePgf4jsk #APG #McCanners #TruthWellTold
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Hold onto your butts, gamers 🎮🍑 In collaboration with Xbox, we've dropped the "Cheeky Controller", modeled on Ryan Reynolds’ iconic Deadpool tush ✨ Launched in time for the eagerly awaited "Deadpool & Wolverine" movie, in cinemas July 26th 🔥 Follow Xbox and retweet their sweepstakes on X, to be in with a chance to grab Deadpool’s most iconic brand asset and level up your game with the limited edition controller. Go go go ➡️ https://lnkd.in/eUqtWsuM A measly 16M views on Dexerto, we've buzzing to see what an impact this has had on the gamer and Marvel communities in less than 48 hours 🤯 https://lnkd.in/eUTx8KUW Read about our work in Forbes here: https://lnkd.in/e-QU4j_w Shout out to our creative superstars Peniel Gebreselassie, Eleanor Weitzer, Jim Nilsson & Jacob Gjelstrup Björdal 👏 #McCanners #TruthWellTold #CheekyController #Marvel ❤️ McCann Worldgroup Marvel Entertainment Microsoft Xbox
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🤯 Episode Three: Bromley FC promoted for the first time in their 132-year history 🤯 This week marks the conclusion of the "The Everyday Tactician" docuseries, created in collaboration with Xbox, Craft Worldwide UK, Bromley Football Club, SEGA, Football Manager and TNT Sports 😢⚽️ Episode Three, capturing the monumental moment Bromley FC won against Solihull Moors to reach promotion to the English Football League, is now live on YouTube, here: https://lnkd.in/dj5ZdwWA We'd like to take this moment to say a huge thank you to everyone involved in this from start to finish. This project has changed the lives of so many people, won numerous prestigious awards including Titanium and 2 Grands Prix at Cannes Lions International Festival of Creativity and explored the correlation between gaming prowess and real-world football strategy. We’ve proved that virtual skills transfer to the pitch. Special thanks to Nathan Owolabi, the star of the show 🙌🏾 as our brilliant marketing client Mohan Gehlot says, you have a bright future ahead of you. Read more about "The Everyday Tactician" in Campaign UK here: https://lnkd.in/d7zpTy8F That's all, for now ✌🏼🔥 #TruthWellTold #McCanners McCann Worldgroup Xbox Game Studios Publishing Microsoft
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✨ How Deep is Your Love, How High is Your Truth? ✨ by our CSO, Mel Arrow. At McCann London we're continuously exploring the dimensions of truth in brand strategy. In her latest article originally published in Campaign UK, Mel Arrow delves into the nuanced world of Gen Z's social hacks and the power of individuality. From a smart food order at Wagamamas to solo trips to the theatre, Mel highlights how small acts of defiance against societal norms signify a broader trend of empowerment and self-discovery. This exploration into personal truths offers valuable insights for building authentic, resonant brand strategies. "Height is a dimension of truth we, as an industry, don’t often talk about. We talk about depth and resonance, but I believe height and altitude are just as crucial to positioning a brand in the correct way." Thank you, Mel, for sharing with us your thoughts on how the 'height' of truth can elevate brands to new levels without losing personal connection. Link to Campaign here: https://lnkd.in/eqJxH_9z #McCanners #TruthWellTold McCann Worldgroup ❤️ Campaign UK
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🎾🍓 Usama Al-Qassab on creativity, traditions and innovation at Wimbledon 🍓🎾 “We believe that having good, strong creative is part and parcel of what's driving the event’s growth.” Usama Al-Qassab 👏 Charlotte Rawlings from Campaign UK recently interviewed our brilliant marketing client, Usama, about Wimbledon's impressive marketing activity from building fomo via their "Always Like Never Before" creative platform to this year’s official poster by Bella Grace which has graced the streets of Hackney as a giant mural. They also touched on the popular film Challenger, which Usama quickly pointed out has already had an influence on fashion at Wimbledon, coining it the “Zendaya-effect”! "Always Like Never Before is the first creative platform to be maintained for more than one year. “Always” illustrates how Wimbledon is deeply tied to its traditions, treating guests like they’re at a five-star hotel while showering them with Pimm’s, Champagne and, of course, strawberries and cream. “Like Never Before” encompasses how Wimbledon aims to innovate and grow every year." You can read more about Wimbledon's stunts in the US, collaborations with Roblox, thousands of pieces of digital TikTok content and OOH presence on tennis fans’ journeys to the venue & more (!) via the link below. https://lnkd.in/eRd2d863 Thank you Usama and Charlotte ✨ 💚 Wimbledon #TruthWellTold #McCanners McCann Worldgroup
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An incredible few days at UK Creative Festival, topped off by a total of 12 Creative Circle Awards wins 👏 8 Golds, 1 Silver, 3 Bronzes. Boom! GOLDS 🥇 🧡 Just Eat Takeaway.com "Did Somebody Say" in Audio & Radio, Audio Craft and for Best Long Running Campaign ❤️ Nurofen Reckitt "See My Pain" for Best Integrated Campaign for Positive Change 💚 Plant Drop "Smart Plants" in Digital & Direct and for Best Product Innovation 🖤 UK Black Pride "16th Century Life Expectancy in Event/Experience SILVER 🥈 🧡 Just Eat Takeaway.com "Did Somebody Say" in Film Craft BRONZES 🥉 💚 Plant Drop "Smart Plants" in Design & Craft 🖤 UK Black Pride "16th Century Life Expectancy in PR & Social and for Best Image for Positive Change Congratulations to all the teams involved, and thank you to our brilliant marketing clients for giving us the opportunity to create impactful work 🙏 Read about our wins here: https://lnkd.in/ddyqEq4 #McCanners #TruthWellTold McCann Worldgroup
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📍 QUEERING THE MAP 📍 WWW. ________ .COM 📍 London and Dublin Pride saw the launch of our new campaign in partnership with Clear Channel UK, which takes pins left by the community on Queering the Map and translates them into unique redirect URLs (back to the original website). "Queering the Map is a community generated counter-mapping platform for digitally archiving LGBTQ2IA experience in relation to physical space. Through mapping LGBTQ2IA experience in its intersectional permutations, the project works to generate affinities across difference and beyond borders — revealing the ways in which we are intimately connected." From the beautiful, heartbreaking, embarrassing, hilarious and relatable, the URLs act as alternative titles of what Queering the Map is. Here are some incredible photos taken of our OOH spots from London Pride only last weekend 🏳️🌈🏳️⚧️ Special thanks to QTM's founder Lucas LaRochelle, who trusted us to bring QTM into a new world; Brighton and Manchester Pride watch this space! 🩷 Shout out to the Creative masterminds behind this work, Ben Conway Lauryn Raymond Jason Jarvis. #McCanners #TruthWellTold #LondonPride #DublinPride #Advertising #LGBTQIA McCann Worldgroup
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"The Future is Caring. Crafting Campaigns with Purpose" at the UK Creative Festival ✨ Come and see us next Wednesday in Margate, as we take to the stage alongside our brilliant marketing clients at Reckitt Nurofen, and The Guardian 👏🔥 What's on the agenda we hear you ask.... Well, in a world where consumers are increasingly driven by values and purpose, how can brands create campaigns that genuinely care? This panel discussion will delve into the essence of purpose-driven marketing, exploring how companies can craft campaigns that not only resonate with their audiences but also contribute positively to society. 📍 "Hall by the Sea" stage at Dreamland, Margate (UK Creative Festival) ⏱️ 12:35 - 1:15, Wednesday 10th July 🔈 Speakers include our Creative Director Ruth Boulter, Marketing Manager at Nurofen Mathieu Desbrandes, Head of Marketing at The Guardian Joel Midgley and Paula Bloodworth from Silly Face 🎟️ Purchase tickets via this link: https://lnkd.in/eHA48AXz We can't wait to share our creativity with you all, and spark interesting conversation and debate amongst industry leaders. See you there! #McCanners #TruthWellTold McCann Worldgroup