By MarketingTech

7 Lead Generation Challenges startups and small businesses face, and what to do about it #leadgenerationchallenges #LeadTracker #LeadTrackerUpdates

MY TOP 3 B2B MARKETING CHANNELS Just sharing what my top 3 channels are that's generated the most sales for me💰💷 Briefly, these are: 🏆Outreach - it doesn't have to cost us a🪙 🏆Networking - not all networking opportunities are created equal 🏆Speaking Gigs - networking on STEROIDS Find out more? Tap on the video below to hear my take on this topic How do I know this for sure? I spend a few minutes each week using LeadTracker to track and analyse my lead generation data. Better still, if you've got other ways of generating leads that has worked for you, please share in the chat below, love to know more🤗 👋 Joyce Chief LeadTracker Tester #LeadTracker #leadgeneration #b2bmarketing

Did you know... 65% of people use their phones during their "I WANT TO BUY" moments? Optimising for mobile is more important than ever What do I mean by that? Quite often, websites and software applications that are built for bigger screens such as desktop/laptops and tablets don't look that great on phones Some don't work well on phones at all and weren't designed with small screens in mind It's easy at times to overlook design, navigation and user friendliness on a phone screen, when everything looks and works beautifully on a desktop I've seen many websites and software applications make this mistake, some are intentional, others not! That's a HUGE missed opportunity, isn't it? If Google were right then we're losing 65% of our potential buyers because our websites or software applications aren't mobile optimised And if you think about it, if these potential buyers bounce off your website because it isn't mobile optimised on their phone screens, then this impacts 😰 the seo work that has gone into your website (wasted time &🤑) 😰 click throughs to your important product/service pages 😰 ultimately affects your website's ability to convert to enquiries or sales Don't frustrate your potential buyers😤 It goes without saying - make it as easy as possible for them to engage with you since we already know they have a more urgent intention to buy Have a look at your own website - how does it look on your phone? #mobilefriendly #google #seo #mobileoptimisation 🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯 Joyce runs MarketingTech, which helps businesses generate, measure and analyse early stage leads that will help you convert to customers. We deliver results through SEO and Mobile Technology We're the creator of LeadTracker, a platform and channel agnostic leads tracking software that helps you track, measure and analyse your lead generation activities so that you/your team will make data driven decisions on your marketing. LeadTracker is the only leads tracking software you'll need. Curious? 📧 Subscribe to our LinkedIn Newsletter here https://lnkd.in/etubJSrF Your document has finished loading

Did you know... That the first organic results you see on Page 1 of Google has a Click Through Rate of 27.6%? Goes without saying securing a spot on page 1 for your content is vital to your online visibility. Like to know what your chances are of getting onto page 1 of Google? It's not always plain sailing or straightforward, we don't believe in making promises we can't keep BUT there may be low hanging fruit available to pick🍇🍐🍌🍎 Drop me a message if you'd like to find out what low hanging fruit these may be, for your business #seo #fridayvibes #serp #google 🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯 Joyce runs MarketingTech, which helps businesses generate, measure and analyse early stage leads that will help you convert to customers. We deliver results through SEO and Mobile Technology We're the creator of LeadTracker, a platform and channel agnostic leads tracking software that helps you track, measure and analyse your lead generation activities so that you/your team will make data driven decisions on your marketing. LeadTracker is the only leads tracking software you'll need. Curious? 📧 Subscribe to our LinkedIn Newsletter here https://lnkd.in/etubJSrF

In the crowded world of Customer Relationship Management software, where does LeadTracker fit in??? Or "I've got a CRM I use, how is LeadTracker different?" I've been asked this a few times now. I'm finishing up a pitch deck for potential partners and funding organisations and must say I'm quite proud of this slide 👇👇👇 This slide tells you where we sit as a Lead Focused software in the big bad world of CRMs So to recap: ❌LeadTracker isn't a CRM and doesn't want to be. ✔️It's a simple tool that helps startups and small businesses become more efficient with their marketing and lead generation We're NOT a full service CRM, email, sales or vertical focused CRM. Want to know more? Find out here: https://lnkd.in/dnRUi74T #LeadTracker #CRM #MarketingMetrics #LeadGeneration #leads

B2B lead generation takes time, patience and some planning As an agency, I know this only too well. Conversations, relationships built over time, giving my time to help and support others, all of these help build a business reputation - over time I know my top 5 successful lead generation activities (in order of success) are 🏆Outreach, outreach, outreach - opportunities are there if we care to look 🏆BNI - love it or not, KPIs, referrals and a huge network of motivated members looking out for each other works 🏆Being part of other agency and general networks / communities help too, if you show up 🏆Speaking opportunities - being seen as the expert in a roomful of the right audience draws people to you. 🏆LinkedIn - need I say more? Best social platform for B2B bar none ❓How do I know this? I use my own tool which we've built, LeadTracker, to track all my early stage leads generated. I then import or use data gleaned from LeadTracker into my Sales CRM which then tracks my Sales Pipeline. ❓What's LeadTracker? It's a platform and channel agnostic leads tracking software that helps you track, measure and analyse your lead generation activities so that you/your team will make data driven decisions on your marketing. ❓Why do I need LeadTracker? LeadTracker allows me to conveniently view my dashboard in a visual way. It pulls and displays all performance metrics, in a flash. Way less complicated and less time needed than an all singing all dancing CRM, great if you're a cash-strapped, time-starved startup or small business ❓All it takes? A few minutes each week to input your early stage lead data et voila! More clarity, focus 🟰 better decision making Curious? 📧 Subscribe to our LinkedIn Newsletter here https://lnkd.in/etubJSrF Hope you'll join me there🤗 Joyce #LeadTracker #B2Bmarketing #leadgeneration #marketingmetrics

SEO and Personal Branding What has one got to do with the other, you may wonder? Search engines prioritise first-hand knowledge, experience and authority so personal branding can be a competitive advantage for startups, small businesses and individuals. It’s also helpful for cultivating new opportunities. Being seen as a trustworthy expert in your field can be the key to cutting through the noise and standing out. In the past, effective SEO for a startup or small business was about technical expertise in optimising a given website, keyword strategy and backlinks. Hence shady tactics of buying loads of cheap backlinks from questionable directories and websites was born (and is still being practised today) Google has since paid a lot more attention to making sure only helpful content is being served up to people who search for them. Not only that, Google is paying attention to those who present themselves and are widely seen as an authority in their own field. Part of this is how we package our own brand. For me, #LeadTracker is a scalable brand I'm working on which is an extension of myself and my marketing experience, which I'm sharing with users who are going through the same journey. #SEO #personalbrand #EEAT 🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯 Joyce runs MarketingTech, which helps businesses generate, measure and analyse early stage leads that will help you convert to customers. We deliver results through SEO and Mobile Technology We're the creator of LeadTracker, a platform and channel agnostic leads tracking software that helps you track, measure and analyse your lead generation activities so that you/your team will make data driven decisions on your marketing. LeadTracker is the only leads tracking software you'll need. Curious? 📧 Subscribe to our LinkedIn Newsletter here https://lnkd.in/etubJSrF

It's happening again😒😡 Just received a call from a French number from someone asking for a job Scam - luckily she hasn't paid the fraudsters any money this time This is one of many distressing whatsapps, email, LinkedIn messages and calls I've received this year. All of them are French speaking job hunters, and all asking for that job from MarketingTech which was never advertised by us. I've even been alerted to the fact someone has registered a company with the HMRC, and guess what it's called? MarketingTech. My logo, MarketingTech is a trademarked brand but it isn't my registered business name with the HMRC. What can I do? I'm not entirely sure, but... I've setup a popup alert for first time visitors on my website with the image below 👇👇👇 I'm posting this on LinkedIn and other socials in the hope more people will see it, comment and share it to help anyone who needs to see this. Any advice welcome, my #LinkedInfam .... #fraud #scam #jobhunting #scamalert #pleasebeware

Your website's ability to rank on Google is determined by many factors One of them is the experience you take your users through the site i.e. the ease of navigation and site design. A great user experience increases dwell time and encourages more site interactions, both of which helps your pages to rank better We aren't web designers or developers - as an SEO agency, we work closely with these 2 groups of lovely talented people to ensure a site is not only technically robust and has a great user experience... We put the different pieces of a jigsaw puzzle together to create optimised content to ensure a site and its important pages will rank as best as it can #userexperience #userinterface #seo 🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯 Joyce runs MarketingTech, which helps businesses generate, measure and analyse early stage leads that will help you convert to customers. We deliver results through SEO and Mobile Technology We're the creator of LeadTracker, a platform and channel agnostic leads tracking software that helps you track, measure and analyse your lead generation activities so that you/your team will make data driven decisions on your marketing. LeadTracker is the only leads tracking software you'll need. Curious? 📧 Subscribe to our LinkedIn Newsletter here https://lnkd.in/etubJSrF

Did you know 15 percent of Google searches each day are new? Considering Google accounts for 91.54% of the global search engine market, this is huge Let's do the maths: There are 5.9 million Google searches per minute Out of these, 15% or 885,000 Google searches a minute are brand new Most of these search queries are 3-4 words long. We humans are always on the lookout for new answers, always searching. This means there's always more work for Google to do to present people with the best answers to their queries from a wide variety of legitimate sources. So what, you may ask? This is relevant to SEO agencies, content creators and businesses to be aware of search trends and changes in buying behaviour, both of which can and will change with time New opportunities emerge, your keyword strategy that worked 6 months ago may no longer work now, and the same goes with enquiries you're used to getting on your website. Have a question or problem with your website? Drop me a DM and let's chat #seo #seostrategy #google 🎯🎯🎯🎯🎯🎯🎯🎯🎯🎯 Joyce runs MarketingTech, which helps businesses generate, measure and analyse early stage leads that will help you convert to customers. We deliver results through SEO and Mobile Technology We're the creator of LeadTracker, a platform and channel agnostic leads tracking software that helps you track, measure and analyse your lead generation activities so that you/your team will make data driven decisions on your marketing. LeadTracker is the only leads tracking software you'll need. Curious? 📧 Subscribe to our LinkedIn Newsletter here https://lnkd.in/etubJSrF