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Marketing Beat
Internet News
West End, England 6,284 followers
Beating the drum for UK marketing professionals.
About us
Beating the drum for UK marketing professionals and keeping the industry up-to-date with the latest news, trends, interviews, opinions and insight. Our news is free and always will be. Follow us now - don't miss a beat.
- Website
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http://www.marketing-beat.co.uk
External link for Marketing Beat
- Industry
- Internet News
- Company size
- 11-50 employees
- Headquarters
- West End, England
- Type
- Privately Held
- Founded
- 2022
Locations
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Primary
Cavendish Square
West End, England, GB
Employees at Marketing Beat
Updates
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Virgin Atlantic rolls out a new BSL campaign to highlight how its inclusive flight offering can help deaf travellers. Created with Channel 4's 4creative, Lucky Generals and Tin Man the film marks International Week of Deaf People. "We wanted to give everyone a taste of what that feels like, by flipping the convention on its head, and creating a film which talks directly to the deaf community" - Tom Prendergast and Joe Stamp Have a watch here 📽 https://lnkd.in/er7dk6Em #advertising #marketing
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Burger King show new mum's ravenously enjoying their first post-birth burger. Crated by BBH London, out-of-home photography shows the mothers alongside the time their baby was born, while an accompanying social campaign spotlights the fast food restaurant's new delivery service. "I knew we had something special when we came across the images of real mums treating themselves to Burger King UK after birth. It’s a perfect encapsulation of Foodfillment" - Felipe Serradourada Guimaraes Full story here ➡https://lnkd.in/eAUB_VCQ #advertising #marketing #BBH
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Habitat has teamed up with New Commercial Arts. for its latest autumn-inspired campaign. With cosy photography by Jake Curtis the OOH spotlights iconic items at the retailer, showcasing how they make those darker days that bit better. The wider campaign builds on Habitat's new "love design, love Habitat" brand platform, which was unveiled for its 60th anniversary. "Habitat has always been a brand celebrated for design, and its strong use of colour and shape. This campaign heroes the beautiful boldness of the new autumn collection and the products we’re proud to show off" - Nici H. Check it out here ➡ https://lnkd.in/e8cMK_sw #retail #Habitat #advertising
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'No Broken Promises' - Havas CX helia has unveiled a provocative new brand proposition. Based on the insight that most customers are fed up with brands failing to meet their promises, it seeks to embed the principle throughout its approach from making a new diagnostic tool to decoding clients' brand promises. "We know keeping promises builds trust and confidence in a brand, and if we get everything right maybe even love. Yet the gap between brand promise and the lived customer experience has never been greater" - David Macmillan More here ➡ https://lnkd.in/eJf3k4zQ #brand #Havas #impact
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Dark techniques are used by businesses to trick users into doing things. This can be through small, hard to read fonts or other transparency omissions. Ever keen to clamp down on their use, the Advertising Standards Authority has this week banned two adverts - one from Sky and one from Nike. "The sector has got into a headspace of not really thinking of consumers as human beings, and thinking of people as to be profiled or targeted but not respected. This isn’t just harmful for consumers, it’s harmful for the level of trust in our industry." - Harriet Kingaby, Conscious Advertising Network What can be done to tackle the problem ✒ (share your thoughts) Read more about the bans here ➡https://lnkd.in/e5vDfQJX
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TBWA\London bolsters its team with the arrival of creative director Matt Swinburne from Colenso BBDO New Zealand. "Matt’s travelled a long way to be with us. I hope we’re worth it. He arrives at the perfect time to help us deliver more of what we love for our clients. Impactful, ambitious work is something Matt has done all his career. We’re thrilled" More here 👉 https://lnkd.in/e_r6hDMj #advertising #marketing
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An advert from influencer Tanya Burr in which she shared a selfie wearing Adidas trainers and an Braveheart International Limited trench coat, has been banned by the Advertising Standards Authority after she included a misleading affiliate. An ASA spokesperson said: "Websites like LTK may be a popular way for influencers to share their outfits with their followers, but they should still make sure they’re following the advertising rules." Full story ➡ https://lnkd.in/egX7UpMH #advertising #marketing
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After 34 years Old Jamaica Ginger Beer is bidding farewell to its loyal fans. "Now, as we bid farewell, we’re not whispering goodbye in silence—we’re shouting it from the rooftops with the world’s first farewell campaign for a brand" - Alfonso Haces Take a look at the lingering and foul-mouthed campaign here 👉 https://lnkd.in/eTt_Q47r #marketing #advertising #OldJamaica
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🖥 🛑 'F*ck the fruit!' - ASICS enlists actor Brian Cox to remind office workers that their desk is deadlier than even the most severe boss. The campaign led by Golin and film directed by Peter Franklyn Banks encourages people to take 15 minutes to move around each day, highlighting the mental and physical health benefits. But will you? Watch the campaign here 📽 https://lnkd.in/e6_RuDdJ #Asics #exercises #takeabreak #desk