We can't wait to welcome you to the Festival of Marketing this October! Get ready for a day filled with 90 speakers who will share their knowledge on effectiveness in action, navigating trends, the future marketer and delivering for customers To check out the full agenda, click here: https://ow.ly/hHE750SEjGC
Marketing Week
Book and Periodical Publishing
Cutting through the nonsense: Marketing Week provides essential news, analysis and insight for marketers.
About us
Marketing Week is a media brand that sits at the heart of the senior marketing community. Founded in 1978, we provide news, trends, intelligence, jobs and networking opportunities to the most senior marketing professionals.
- Website
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http://www.marketingweek.com
External link for Marketing Week
- Industry
- Book and Periodical Publishing
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1978
- Specialties
- Marketing and Advertising
Locations
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Primary
79 Wells Street
London, W1T 3QN, GB
Employees at Marketing Week
Updates
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The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive https://lnkd.in/e_ud4hnd
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Oatly’s CEO says advertising will refocus on ‘substance’ Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice https://lnkd.in/eB7a4x3a
‘Less self-indulgent’: Oatly’s CEO says advertising will refocus on ‘substance’
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What's been going on in the tech world this week? Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions https://lnkd.in/enfj8Egn
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Who can you expect to meet at this year's Festival of Marketing? An opportunity to mix with marketers from renowned brands across FMCG, Tech & Telecoms, FinTech, Retail, Media & Entertainment, and beyond. Engage with a diverse audience, including senior marketers representing major brands, as you immerse yourself in a dynamic atmosphere of industry expertise and innovation Want to find out more? Head here: https://lnkd.in/gKeRPK6R #fom24
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Warner Hotels names first CMO as it looks to ‘power its growth’ The hotel chain is the latest brand to announce it’s appointing a chief marketing officer for the first time https://lnkd.in/eY_GkpfJ
Warner Hotels names first CMO as it looks to ‘power its growth’
marketingweek.com
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‘Growth is back’: Nestlé bets on ‘iconic brands’ to drive second half success Determined not to “buy growth”, Nestlé believes compelling product and brand propositions, alongside managing price, will help the business thrive https://lnkd.in/eVuXFKU8
‘Growth is back’: Nestlé bets on ‘iconic brands’ to drive second half success
marketingweek.com
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Channel 4 challenges brands to prioritise inclusive design with £1m diversity award The Inclusive by Design theme is a rallying cry for businesses to build inclusive practices into their creative to ensure brands, products and communications are accessible for all https://lnkd.in/g56DGqNj
Channel 4 challenges brands to prioritise inclusive design with £1m diversity award
marketingweek.com
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ITV cites ‘firm’ ad market as total ad revenue sees 10% boost ITV reported higher than expected growth in total advertising revenue, driven by a “very successful” performance during the 2024 UEFA Euros https://lnkd.in/gbTE2rcF
ITV cites ‘firm’ ad market as total ad revenue sees 10% boost
marketingweek.com
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Unilever boosts brand and marketing spend by €700m in first half Focusing on its 30 Power Brands enabled the FMCG giant to free up nearly €700m in extra brand and marketing investment to feed a “strong” innovation pipeline https://lnkd.in/gmiS2-Ji
Unilever boosts brand and marketing spend by €700m in first half
marketingweek.com