Luscid

That’s a wrap on an insightful day at the INTERNATIONAL SPORTS CONVENTION’s Brands and Sponsorship Summit 2024 at the Unilever House! 🌆 Our Business Development Manager, Vipul Londhe, and Chief Strategy Officer, Damien G., engaged in valuable discussions with industry leaders from Unilever, The HEINEKEN Company, Metro Bank (UK), and more. It was a fantastic opportunity to explore the latest trends in sports sponsorships. #BrandsSponsorshipSummit2024 #SponsorshipInnovation #DataDrivenDecisions

Did you know? 📊 A whopping 12% of a brand’s marketing budget goes into sponsorships, on average. (Source Lumency). With such a significant budget allocation, optimising your sponsorship strategy is key to creating a lasting impact. How are you ensuring your sponsorship investments deliver optimal results? ➡️ Find out more here: https://lnkd.in/ePGdt2nE #Sponsorship #Insights #Datadrivendecisions #Marketing #Budget

From gut instincts to data-driven decisions: changing a $100 billion industry. Our CEO, Harry Coe recently sat down with Maddyness to share the journey behind Luscid, co-founded with Damien G.. Luscid’s story: ✨ The Catalyst: Harry and Damien experienced firsthand the data challenges in sponsorships, inspiring them to build a platform for the initiation phase of any sponsorship journey. 🔎 The Vision: “Our mission is to help brands deploy sponsorship budgets more strategically, moving beyond gut instinct”. 💡The Impact: in just months since its launch, Luscid has driven transformational strategies for brands like Accor and Santander Discover Harry’s insights on innovation, team culture, and the future of sponsorships: https://lnkd.in/e_uuGm9A #FounderInsights #Sponsorship #DataDriven

🗓️ Beyond seasonal thinking: the impact of year-round sponsorship strategies ⏰ While Q4 often sees a flurry of sponsorship activity, successful brands are embracing year-round approaches. Here’s why: 1. Consistent brand presence: building lasting connections with audiences  2. Adaptability: Responding to real-time market changes and opportunities 3. Data Accumulation: Gathering insights across different seasons and events How does your organisation approach sponsorship planning? Are you shifting towards a more continuous strategy? Visit our website to find out how we can help with your year-round sponsorship strategy: https://bit.ly/3XLph5e #SponsorshipStrategy #Branding #Sponsorships

⭐️ Testimonial Thursday ⭐️ We’re thrilled to share a success story from one of our valued clients! 🌟 Thank you to Harvey Taylor from Mongoose Sports & Entertainment for this incredible feedback: “From an industry perspective, Luscid is a game changer. For years, passion alone seems to have dominated decision-making across Sports and Entertainment sponsorship, but with brand investment and ROI under more scrutiny than ever, the utilisation of targeted data and insight has become non-negotiable at each stage of the partnership lifecycle. In collaboration with Luscid, we’re now able to leverage global consumer insights alongside real-time sponsorship data across any market quicker than ever before." At Luscid, we’re committed to transforming sponsorship decisions through the power of data. Find out how else we’ve helped brands and agencies: https://bit.ly/3XLph5e #SponsorshipSuccess #DataDriven #CustomerTestimonial

🔓 Unlocking the power data in sponsorships: A new era of strategic partnerships 🔓 In today’s data-driven world, sponsorships are transforming. Let’s explore how leveraging insights can redefine your approach: 1️⃣ Strategic Alignment: identify high-value opportunities and match goals with relevant partners 2️⃣ Targeted outreach: analyse audience metrics to engage with the most impactful stakeholders 3️⃣ Optimised budgets: invest in high-return opportunities As the sponsorship market races towards $151.5 billion by 2032, how are you using data to stay ahead? Are you aligning brand values, targeting effectively and optimising your budgets? Find out how we can help you find your perfect sponsorship opportunity today: https://bit.ly/3XLph5e #Sponsorships #Data #DescisionMaking

📊 The future of sports sponsorship: A $151.4 Billion opportunity A recent market report projects that the sports sponsorship market will reach USD 151.4 billion by 2032, growing at a CAGR of 7.1%. This substantial growth underscores the increasing value and evolving nature of sports partnerships. Key insights: 1. Market size is expected to more than double in the next decade 2. 7.1% CAGR indicates sustained, robust growth 3. Highlights the critical role of data-driven strategies in this expanding market How do you see this growth impacting sponsorship strategies? For more information, visit EIN Presswire here: https://lnkd.in/eVw6i7vr #SportsBusinessGrowth #SponsorshipFuture #DataDrivenStrategy

“The women’s sports market is set to grow by 85% in 3-5 years (Source PwC), while our Luscid Brand Index shows fans are up to 663% more engaged with brand values such as boldness. This is reshaping sports sponsorships!” Meet Vipul Londhe, our Business Development Manager. With 4 years in Sports Partnerships & Sponsorships across Asia and Europe, Vipul is driving expansion in the American and European markets. He’s passionate about leveraging technology to streamline partnership decision-making and helping brands and rightsholders unlock value through data-driven insights. To connect with Vipul and learn how Luscid is revolutionising sponsorship strategies, visit: https://lnkd.in/dhaVPZQ4 #Sponsorships #Brand #Strategy

Data-driven decisions are a crucial part of any marketing strategy, and that also goes for sponsorships, however, finding the right data, can be a challenge. Data is key to navigating the complex world of sports and entertainment sponsorships. How are you currently approaching these challenges? #SponsorshipStrategy #DataDrivenDecisions #BrandPartnerships

🏟️ Case Study: How Allianz is Expanding Reach Through the Twickenham Stadium Sponsorship Allianz secured the prestigious naming rights for the iconic Twickenham Stadium, but this partnership will unlock game-changing audience potential beyond rugby fans. Our data analysis reveals: 🏴󠁧󠁢󠁥󠁮󠁧󠁿 43.1% of Allianz's audience follows England Rugby Union 🎶 Twickenham hosts 5 major concerts per year, expanding reach to 65.8% of their UK target 💼 The venue also regularly hosts B2B conferences, growing the audience to an astounding 73.2% By leveraging comprehensive sponsorship insights, Allianz is poised to connect with consumers in exciting new ways. We demonstrate the power of data-driven decisions to maximise the full potential of venue partnerships, using our proprietary data. Learn more about maximising your venue sponsorships: https://lnkd.in/eG9K-cAj #Sponsorships #VenueSponsorships #Datadriven