Lumen Research Ltd

And that's a wrap for Day 2 at MAD//FEST! Thanks to all the friends, colleagues, and partners who attended the Attention Stage presentations this week or stopped by the Lumen Attention Cabana... especially for a very attentive happy hour at the end of the day! If you didn't get a pair of Lumen sunglasses or your copy of our exclusive MFA report, there's still time to visit Lumen at Booth C5 tomorrow! #madfest2024 #attentioneconomy #digitaladvertising

The Lumen Attention Cabana (C5) is officially open for Day 1 of MAD//FEST in London! 🎉 Our highlights so far: 🔹 Lumen CEO Michael Follett took the stage to break down the results from our exclusive report with ExchangeWire about how to fix the made-for-advertising era with made-for-attention strategies 🔹 VP of Global Partnerships Donia Baddou gave a talk with our friends from Snap Inc. on our new attention measurement solution 🔹Our brand new Lumen sunglasses 😎 - take our MFA quiz, get a copy of our MFA report, and get a pair of sunglasses at the Lumen Attention Cabana! #madfest #attentioneconomy #attentionmetrics #mfa #digitaladvertising

Yes, there was a lot of talk about AI, retail media, CTV and more at #Cannes2024. But what were people paying attention to when it came to... attention? 🕶 At Lumen, we noticed three key trends for the future of the attention industry: Scale, trust, and action. Read our thoughts below: ⬇ https://lnkd.in/e58GBxTf

Lumen is thrilled to return to MAD//FEST next week! This will be an action-packed event and we can't wait to see the industry come together for one of the best and busiest advertising events in London. Want to say hi? 👋 Visit Lumen's Attention Booth (C5) to get a copy of our new report with ExchangeWire, "The MFA Landscape in 2024" and don't miss Lumen CEO Michael Follett and Donia Baddou, Lumen's global VP of partnerships, on the Attention Stage! See the full agenda here: https://lnkd.in/eGXUgb7R

Congratulations to Lumen's partners at dentsu malaysia for winning big at the Malaysia Digital Awards last week. 🏆 The teams took home a Bronze for "Best Use of Display / Rich Media" for an attention-first planning campaign with the Cetaphil team and Silver for "Best Use Of Digital Marketing Innovation" for an attention measurement campaign with Teads and Tiger. Another great example of turning attention into action!

Thank you to our partners at Integral Ad Science for hosting a great panel at Cannes with Caroline Hugonenc from Teads , Seb Larre from Publicis Media, and Lumen CEO Michael Follett. Lots of great conversations focused on defining the new advertising paradigm - and how attention is changing the ad landscape. 🕶

In partnership with ExchangeWire, Lumen is proud to release our latest report today, "The MFA Report 2024: From Made to Advertising to Made for Attention." This report surveyed UK and US media buyers to understand how agencies, brands, and advertisers plan media around MFA websites and offers practical tips and examples showing how to get the made-for-advertising waste out of your media mix with a made-for-attention media strategy - saving ad budget and driving higher performance. 📈 Special thanks to Katie Hartley from dentsu as well as Jonathan Waite and Wilfried Carrié from Havas for sharing their thoughts on agency strategies for the MFA landscape and Lumen's partners WeTransfer, Seedtag, Teads, Azerion UK, Anzu.io, Bidstack, Digital Turbine, and Snap Inc. for helping lead the way by proving the power of made-for-attention media. Download the full report to get all these exclusive insights, which cover:   - The MFA landscape in 2024 - Media planning and current MFA strategies - How attention can eliminate MFA ad waste - Getting started with a Made for Attention strategy  - The Made for Attention strategy: A case study Download here: https://lnkd.in/erWQisvn

Today, Lumen announced our official partnership with IPG Mediabrands EMEA to deploy end-to-end, cookieless attention solutions for brands looking to drive higher performance across the funnel. This marks a huge milestone for Lumen and IPG Mediabrands, allowing more clients to tap into Lumen's full attention technology suite. “With Lumen as an official IPG Mediabrands EMEA partner, we can now offer direct access to cutting-edge attention data and solutions, from planning to activation and optimisation," says Richard Morris, CEO, UK & EMEA, IPG Mediabrands.  “IPG Mediabrands has been at the forefront of turning attention into action and we look forward to helping in that mission,” says Michael Follett, CEO at Lumen. Read the full announcement here: https://lnkd.in/e-cUQYmU

Attention all Cannes-bound advertisers! 🌴 On Wednesday, June 19, Lumen CEO Michael Follett will be on a panel with Caroline Hugonenc, SVP Research & Insights at Teads and Seb Larre, global head of digital at Publicis Media to talk about the role of attention in "The New Advertising Paradigm" on the Integral Ad Science yacht. We'll be breaking down the findings of new research, insights, and case studies to highlight the latest trends in the attention space - if you're at Cannes, join us for a great discussion and a cocktail hour afterwards! Register here: https://lnkd.in/exjY_VHF

Will you be going to Cannes next week? ⛵ Come meet up with Lumen at our happy hour with ExchangeWire, FirstPartyCapital, and other industry leaders in the ad-tech space. We'll also be releasing an exclusive new report with some exciting insights and interviews, so stop by to say hi and get your copy! RSVP here: https://lnkd.in/emY_g5S2