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Today, we launched our guide to People-Powered Measurement that shines a spotlight on the value of panels and highlights how these representative samples of the population are addressing key industry challenges: - Knowing who is watching your content and ads - Ensuring your first-party data is giving the full picture of audience behaviors - Measuring de-duplicated reach and frequency to understand the unique value of your campaign or content Download our guide on: https://lnkd.in/emGB9-8z #PeoplePoweredMeasurement | #AudiencesUnlocked