Super insightful article - no hype just useful content. Rare these days when chatting AI!
We're excited to launch "From Data to Decisions: AI in Market Research", a series where Kantar’s leaders and AI experts explore how AI can transform insights to fuel business growth. Follow the series to discover how AI, combined with industry expertise, can help unlock new opportunities in today’s competitive market. Our first article, "GenAI: Fusing Data and Expertise to Supercharge Your Insights," shows how brands can use AI and proprietary data to drive smarter decisions and better outcomes. Read the full article Chris Petranto #KantarAI #AIInsights #GenAI #AIInnovation #Marketing