Kantar

Introducing ConceptEvaluate AI 🚀 Discover our newest AI-powered innovation testing tool designed to give you accurate predictions that fast-track your innovations to market. Build confidence early in your innovation process with AI-generated insights designed to: ✔ Boost your creative thinking ✔ Open new growth avenues ✔ Fast track your time to market ✔ Test sensitive concepts Want to learn more? Reach out today 👉 https://lnkd.in/dcYKWUtj #Innovation #Insights #AI #MRX #KantarMarketplace #KantarAI

Consumers care about diversity, equity and inclusion, they want to feel well-represented by brands and they want brands to value everyone, no matter their background. Kantar’s Brand Inclusion Index has implemented an advanced research methodology to create the most inclusive market research study to date. Curious to see if your brand is meeting the needs of underserved populations? Download the free Brand Inclusion Index booklet to have a look at our sample data: https://loom.ly/y0fz49Q Watch the launch webinar on demand to gain deeper understanding of what the Brand Inclusion Index offers: https://loom.ly/jEtBpPw

“Great brands focus on what sets them apart. They focus on how they make consumers’ lives better – meaningfully – and then communicate that with clarity, consistency, and creativity. The brands that achieve this have a powerful opportunity to grow in their home markets and across the globe.” Katie McClintock, Executive Managing Director, Southeast Asia at Kantar, shares the headlines from the new #KantarBrandZ Top 30 Most Valuable Southeast Asian Brands Ranking and the strategic development that has fuelled brand value growth. Read the new article here: https://loom.ly/6R2jgJM #KantarBrandZ

Do you use repetitive or scale-based questions in your surveys? 👀 Profiles by Kantar's Research Innovation Team has found that using visuals can reduce boredom, enhance engagement, and make questions easier to interpret. Over the past decade, we've explored how visuals are processed, generate curiosity, and motivate responses. Try this 👉 Use visuals in repetitive questions to help respondents process information intuitively. Visuals in scale-based questions reduce boredom and help respondents interpret options more efficiently. Today, we use an increasing number of visuals and iconography to relay messages – so why not in surveys? Discover more ways to apply visuals in your survey design for higher quality data returns here: https://loom.ly/QPxfk7M #MonthlyResearchTipProfiles #SurveyDesign #KantarProfiles #ResearchInnovation #DataQuality #SurveyTips

How should brands find new space? Jane Ostler and Kantar Worldpanel’s Rob Wade discuss in the last episode of the Blueprint for Brand Growth series on our Future Proof podcast how finding new spaces can drive brand growth. Discover how San Pellegrino expanded into flavored soft drinks and how Lurpack Butter leveraged new uses to grow its category. And learn about premiumisation strategies and the importance of incremental innovations. Listen here: https://loom.ly/lxl041g

Kantar 凱度洞察台灣董事總經理 王曉娟 Yvonne Wang 受邀參加由嘉義市政府與 5% Design Action 社會設計平台/地球解方團隊主辦「新永續・城市解方」論壇，7/12-7/13二天的論壇活動邀請超過 15名專家學者擔任講者，從5大觀點深入剖析關鍵議題，集結產官學研社齊聚力量，推動嘉義市乃至全台灣各城市創新落地實踐，邁向永續發展。💚 Yvonne 透過分享《2023 Kantar 凱度全球永續發展指數產業報告 (2023 Sustainability Sector Index)》中的調查結果，強調永續需要各界共同積極地承擔責任、永續創新，更重要的是走進所有民眾的生活，讓有意識的認知價值變成有意義的實際行動。消費者越來越願意擁抱永續產品，企業的永續行動將成為品牌競爭力的關鍵！👊 Yvonne Wang, Managing Director, Kantar Insights #Taiwan was invited to the “New Sustainability・Urban Solutions” Symposium host by the Chiayi City Government in collaboration with 5% Design Action/Earth Solutions. In the 2-day event during 7/12-7/13, over 15 experts and scholars were invited as speakers to offer insights into key issues from 5 perspectives. Hence, the government, industries, academia, research institutes, and communities came together, promoting innovative practices on the ground in Chiayi City and other cities across Taiwan on the path to sustainable development. 💚 By sharing the survey results from Kantar Sustainability Sector Index 2023, Yvonne underscored that sustainability needs innovative perspectives that transcend the boundaries of age and professional knowledge. Most importantly, it involves practices in life to turn conscious awareness into meaningful actions. With a growing attention to sustainable products from consumers, the sustainable actions of companies shall be the key to brand competitiveness! 👊 #Kantar #Sustainability #SSI2023 #2024EarthSolution #新永續城市解方

A win for Kantar🏳️🌈 We're elated that our global Pride@Kanatar Employee Resource Group (ERG) has won twice at the inaugural WPP Unite Awards in South Africa! Our Kantar DIVA Report scooped the Unity through Impact and the Unity for South Africa awards on the big night. We couldn't be prouder of the work being done to support the LGBTQIA community. Amit Nanoo Caroline Frankum Maria Nowicka Alessia Cavallini Anja Milosavljevic Christine Matthews Leigh Kelly Andrews.

This week, Google announced that they will abandon their long-due third-party cookie deprecation plans. However, Steve Silvers, EVP Global Creative, Media & Ecosystem, Kantar, says this does not come as a surprise and that at Kantar, we have been preparing for many years towards a new era of brand lift measurement, utilising innovative technology and zero-party data solutions, regardless of the cookie deprecation threat. Our approach leverages a range of methodologies including direct relationships with consumers, and utilises zero-party data, along with our clients’ first-party data, to ensure our solutions are not only future-proof but also adhere to the strictest privacy standards. Discover more about Kantar’ new data clean rooms partnership here: https://loom.ly/tO3S3Gw

Celebrating a milestone isn’t only about looking back. It's about embracing the present and inspiring the future. 🎉 Heineken's 150th anniversary campaign is a toast to the brand's journey, a reflection of its vibrant history, and a nod to the countless ways people around the world enjoy its products. At Kantar, we understand the power of connecting with consumers' hearts and minds, which is exactly what Heineken did with this campaign. Find out how we worked together to bring it to life in The Drum

Kantar 凱度洞察台灣董事總經理 王曉娟 Yvonne Wang 受邀參加由嘉義市政府與 5% Design Action 社會設計平台/地球解方團隊主辦「新永續・城市解方」論壇，7/12-7/13二天的論壇活動邀請超過 15名專家學者擔任講者，從5大觀點深入剖析關鍵議題，集結產官學研社齊聚力量，推動嘉義市乃至全台灣各城市創新落地實踐，邁向永續發展。💚 Yvonne 透過分享《2023 Kantar 凱度全球永續發展指數產業報告 (2023 Sustainability Sector Index)》中的調查結果，強調永續需要各界共同積極地承擔責任、永續創新，更重要的是走進所有民眾的生活，讓有意識的認知價值變成有意義的實際行動。消費者越來越願意擁抱永續產品，企業的永續行動將成為品牌競爭力的關鍵！👊 Yvonne Wang, Managing Director, Kantar Insights #Taiwan was invited to the “New Sustainability・Urban Solutions” Symposium host by the Chiayi City Government in collaboration with 5% Design Action/Earth Solutions. In the 2-day event during 7/12-7/13, over 15 experts and scholars were invited as speakers to offer insights into key issues from 5 perspectives. Hence, the government, industries, academia, research institutes, and communities came together, promoting innovative practices on the ground in Chiayi City and other cities across Taiwan on the path to sustainable development. 💚 By sharing the survey results from Kantar Sustainability Sector Index 2023, Yvonne underscored that sustainability needs innovative perspectives that transcend the boundaries of age and professional knowledge. Most importantly, it involves practices in life to turn conscious awareness into meaningful actions. With a growing attention to sustainable products from consumers, the sustainable actions of companies shall be the key to brand competitiveness! 👊 #Kantar #Sustainability #SSI2023 #2024EarthSolution #新永續城市解方