ITV Media

It’s nearly time to re-enter the Big Brother house and we are excited to announce that following on from our hugely successful test in 2023, our Big Brother Total TV packages are back. Our Total TV packages, combining both linear and VOD inventory in a single transaction, deliver exceptional value and phenomenal reach within the elusive 16-34 audience. But that’s not all, our Total TV opportunity once again offers an optional extension across ITV’s Big Brother content on YouTube. Packages are limited so don't miss out. Find out more https://lnkd.in/duU9JgQm

Back-to-School is the second largest spending event for families of the year. ITV AdLabs can support your brand campaign to create buzz and impact this September and into Autumn.   Download the deck for valuable insights and targeting opportunities now: https://lnkd.in/dt_DbfzG #ITVAdLabs

Check out our June ITVX insights deck with lots of inspiration for your brand to get stuck into to help inform your campaign plans. Download the deck here now: https://lnkd.in/eUCz5_Gj #ITVXInsights

The Advertising Association today launches the new 'Social Contribution of UK Advertising 2024' report from Credos - Advertising's think tank. The new report reveals the percentage of people who believe advertising drives positive change in society has increased by an impressive 10 percentage points in just three years (from 34% in 2021 to 44% in the first half of 2024). This is significant as the Advertising Association's recent 'Value of Trust' report shows that advertising’s social contribution is the second strongest driver of public trust in advertising, after the creative quality of the adverts themselves. The report also highlights five key areas where advertising makes a valued social contribution and how often the public experiences advertising within those areas. It curates and showcases work from many leading brands and charities that are ‘the best of the best’, as all the featured brands have won awards for their positive social contribution and demonstrate work of the highest creative quality. You can download the full report here: https://lnkd.in/eqbgqNWT

England's semi-final win over Netherlands yesterday peaked with 21.6m across all devices, the highest peak audience on a single channel since December 2022, when the nation watched England’s quarter final exit on ITV in the FIFA World Cup. There were further record breaking numbers on ITVX! The match had 16.8 million streams, the most streamed programme ITVX has ever had. The 24 matches on ITV so far have now been streamed 126 million times. #Euros2024 #ITV #ITVX

Here are the top 3 things we learnt from our latest research into what unites the nation, regardless of who they are going to vote for in tomorrow's general election: - 7/10 share the belief that we need significant societal change - 7/10 believe that in the UK is tougher today for many people than it has been for years - Big sporting events, the NHS and a sense of humour top the poll for what unites us as a nation If your brand wants a deep dive into the mood of the nation right now then please contact Lucy Irving or John Fielding or email [email protected] You can also download our research deck here: bit.ly/3RGa2qz

Hosted by This Morning’s Josie Gibson, this year’s ITV Showcase in Manchester focused on ITV’s power to mobilise the nation, not only through our programming, but also through the work we do to make great things happen for brands. The event was full of insights, with a keynote from effectiveness guru Peter Field, announcements of a raft of new measurement innovation, a deep dive into some of our client success stories, and the launch of our H2 programming strategy across ITV and ITVX. Huge thanks to everyone who attended and to those who shared insights on stage - Peter Field, Kelly Williams, Jason Spencer, Kate Waters, Sameer Modha and Craig Morris. Catch up on the day here: bit.ly/3zoLFYv Have a look at all the snaps of the day here: https://lnkd.in/eJXkWyBq #ITVShowcase

We are very happy to be supporting Airband Community Internet and Be Addressable with addressable advertising on ITVX

We’re thrilled to be partnering with Northern Ireland’s largest tech and digital event, Digital DNA Belfast, which takes place on June 26th at St. George’s Market. The event promises to be an immersive day that will offer valuable insights into how to adapt and thrive in the ever-evolving digital landscape. Make sure you head over to the Inspire stage at midday to catch Mike Jones, Digital Manager at ITV Media, in conversation with Alan Wallace discussing how you can unlock the power of VOD advertising with ITVX. Join us on June 26th, purchase your tickets here: https://lnkd.in/etwM4BsU

May was another strong month for ITVX as the service further consolidated its position as the biggest commercial BVOD platform in the UK with a monthly reach of 20.6m adults. In fact, ITVX achieved the highest reach of all BVOD players against every key trading demographic this month while continuing to bring in new users: 1.5m adults watched for the first time this year. This meant that ITVX's cumulative reach for the year now stands at 37m adults. May also saw: 🌟208 million streams 🌟91% awareness among adults 🌟16-44s accounting for 42% of viewing Want to learn more? Check out our fresh May deck filled with insights to help inspire your brand in their ITVX journey. Link here: bit.ly/4crqVxt #ITVX