Our July edition features evidence-based articles, podcast and webinar about: - How AI-powered concept testing can help you predict in-market performance - Diary of a CMO: What is The Blueprint for Brand Growth? - How attention impacts media and creative effectiveness - Olympics presenting a huge opportunity for brands - 🎧 Podcast of the month | What challenges do CMOs face today? A conversation with Mark Read, CEO of WPP - 📌 Webinar of the month | Brand Inclusion Index 2024 celebrating the brands setting the gold standard in inclusive marketing - 📈 Chart of the month | Netflix’s brand value based on Kantar BrandZ’s financial analysis of global revenues 👉 Join 100,000 subscribers and stay up to date with the latest thinking from our experts - it's free!
About us
Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
- Website
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https://www.kantar.com
External link for Insights by Kantar
- Industry
- Market Research
- Company size
- 10,001 employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- Innovation & Product Development, Brand & Communication, Customer Strategies, Shopper, Digital Market Research, Qualitative Market Research, Customer Experience, Market Research, Ad testing & Development, Media Effectiveness Research, and Agile Market Research
Locations
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Primary
London , CO
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6 More London Place
London, England SE1 2DB, GB
Employees at Insights by Kantar
Updates
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Game-changing global CX Standards are now live! CX industry leaders gathered at Kantar’s London HQ for the launch of the first-ever global CX Standards in partnership with Bain & Company & Company NPSx and Qualtrics. What does this mean for your business? Kantar data shows brands that deliver meaningfully different experiences are 2.5 times more likely to significantly increase their market share but only 1 in 8 CX leaders say their work impacts overall business performance. The new global standards for CX provide the key components to reshape your CX strategy. Find out more about the CX Standards here: https://loom.ly/JNGcM1M To read the CX Standards and share feedback visit cx-standards.com. #CustomerExperience #CXStrategy #CX #MeaningfullyDifferentExperience
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Podcast: Ready to provoke your insights? Learn more about AI and the 2030 Insight Model! By provoking your insights, you allow Insights professionals enhance efficiency to focus on genuine human empathy. Provocation entails a narrative of action that begins with but does not end with data. Listen to the podcast now! https://loom.ly/rzP-9sw #podcast #futureproof #AI #Insights #Kantar #KantarAI
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Have you heard about ConceptEvaluate AI? Check out Research Live's recent announcement of our new AI-powered innovation tool on Kantar Marketplace. Ashok Kalidas, Kantar’s chief AI scientist, added: “Not all AI tools are created equal. The combination of superior training data, a powerful model architecture and rigorous quantitative and qualitative validation of the AI model gives us confidence that we will add enormous value to clients seeking to innovate for growth."
Kantar has launched an artificial intelligence automated tool for early-stage evaluation of product and service development: https://lnkd.in/e6ZVpi5R #mrx
Kantar builds AI concept testing tool | News
research-live.com
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Test the edges of your creative thinking 🧠 ConceptEvaluate AI is built on an extensive survey-based AI model, encompassing nearly 6 million consumer evaluations of innovation concepts so you can make bolder decisions for your early-stage predictions. Want to learn more how AI-generated insights can power your innovation pipeline, in confidence? Book a demo today ➡️ https://lnkd.in/eMw7MDz4 #Innovation #AI #ConsumerInsights #KantarAI
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🎧 Hear how AB InBev ensures its business is brand-led and consumer-centric in this podcast with Martin Guerrieria, Head of Kantar BrandZ and Marcel Marcondes, Global Chief Marketing Officer, AB InBev 🎧 Listen now on the Kantar Future Proof podcast here: https://loom.ly/hQpuWsE #KantarBrandZ #brandstrategy #marketing #brandbuilding #ABInBev #Corona
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📣 Is Panel Fraud the New Ad Fraud? In our latest article, we delve discuss the depths of this issue and reveal how Kantar is using AI and other advanced solutions to combat Panel Fraud. Don’t let your data be compromised. Stay informed, stay ahead. 👉 Read the Article https://loom.ly/jrSD7CI #Kantar #AI #DataQuality #MarketResearch #PanelFraud #AdFraud
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Introducing a new AI-powered innovation tool on Kantar Marketplace. ConceptEvaluate AI ✨ Designed to supercharge your innovation process, ConceptEvaluate AI can help you: 🚀 Explore new spaces and test concepts that normally go untested 🏎️ Test quickly and iteratively so you stay ahead of the competition 🤫 Innovate with less risk by leveraging AI to screen senstive concepts Discover how you can predict in-market success. Book a demo today 👉 https://lnkd.in/eMw7MDz4
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Listen now to our #KantarBrandZ Insights from Brand Builders 2024 podcast series, featuring Sumit Virmani, Chief Marketing Officer, Infosys. Sumit Virmani joined Infosys in 2004, and has held multiple strategic positions across product, platform, and corporate marketing. Prior to joining Infosys, Virmani worked with Polaris Software and the Tata Group. In 2024, he was named once again by Forbes as one of the world’s most influential CMOs. Follow this link to listen on Apple or Spotify: https://loom.ly/hQpuWsE #KantarBrandZ #brandstrategy #marketing #brandbuilding #infosys
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A inclusão não é mais apenas uma opção: é essencial para que as marcas permaneçam relevantes! Isso é ainda mais verdadeiro dada a mudança geracional que abriu a porta a uma gama mais ampla de identidades, criando uma cultura que exige que todos sejam bem-vindos e compreendidos. Participe do webinar global do Brand Inclusion Index 2024, no qual mostraremos alguns dos insights desse estudo e celebraremos as marcas que estabelecem o mais alto padrão em marketing inclusivo nas Américas, incluindo o Brasil. Será no dia 16/7 às 15h (haverá também seções para Ásia e Pacífico e para Europa e África. O conteúdo será em inglês). Clique no link e se inscreva: https://loom.ly/FRwG6jE
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