Informa Tech

Jane Qin Medeiros, GM & EVP at Industry Dive studioID shares her expertise to successfully navigate the future of B2B media: “The ability to understand not just who the audience is but also what they care about—and, just as importantly, what they don’t care about—allows us to deliver content that is both timely and impactful. This data-driven approach helps in tailoring content to meet the specific needs of our audience, which in turn drives higher engagement and more meaningful interactions." Get the full picture in the blog and The Revenue Room Podcast: https://bit.ly/3ZKqGuc #B2BMedia #ContentMarketing #InformaTechInspires

Calling remarkable women shaping the future and inspiring the next generation of tech leaders in Africa!🌍 InspiringFifty, a joint initiative between Informa Tech and Founders Forum Group, powered by EQL:HER, seeks to enhance diversity by celebrating women in tech acknowledging their remarkable contributions and impact. Nominate women from your network until the 10th October: https://bit.ly/3TT6brg 🏆 Winners will be revealed on the 10th November, ahead of Africa Tech Festival's grand opening in Cape Town. #InformaTechInspires #WomenInTech #Africa

The global IT outage has highlighted the significance of the EU’s Digital Operational Resilience Act (DORA), set to strengthen the IT security of financial entities, such as banks. According to Omdia, the financial services sector was badly hit by this outage; it impacted several segments, including the ability to access vital banking services, send/receive payments or even trade in financial markets. Read the analysis: https://bit.ly/3BsDPOx #ITOutage #Cybersecurity #TechTuesday #InformaTechInspires

Generative AI has been at the forefront of conversations for nearly two years. But do marketers know how to navigate the legal pitfalls, for example? Marketing Dive, an Industry Dive publication, has curated the top AI stories for marketers: https://bit.ly/3XO52lZ #MarketingMonday #Marketing #AI

With a truly global presence, at Informa Tech, we continue to celebrate our colleagues from across the globe. This month, London welcomed a Brazilian culture night, organised by LATAM colleagues, supported by colleague-run network AllInforma Nations, Informa Tech’s Inclusion and Diversity Team, and our social committee. Colleagues delved into Brazilian food, drink, literature and music in an event fundraising to charities supporting Latin-American communities across the UK: LAWA and BREAAC. Learn more about I&D at Informa Tech: https://lnkd.in/emd8T7HC #LifeAtInformaTech #LifeAtInforma #Inclusion #Diversity

Telco’s key to success in the current environment lies on unlocking new services and revenues. Leveraging APIs is presented as one of the solutions to drive growth and resilience in an unpredictable market. Join leaders and renowned experts as they explore how standardised APIs can simplify access to valuable network resources at Network X Paris: https://bit.ly/4eq7gPf #NetworkX #Telco #Tech #InformaTechInspires

Demand for connectivity continues to grow at speed. Dario Talmesio, Research Director, Service Provider Strategy and Regulation at Omdia, said that, in the next 5 years, 1/4 of a billion more connections in fixed line will connect households, especially to fibre. What are we using it for? Video is responsible for 80% of the traffic and the ratio is set to continue to grow. Want to know what the future holds for telco? Join the conversation and our experts at Network X Paris in October. #NetworkX #Telco #Tech #InformaTechInspires

Fostering strong partnerships in the Channel space has become even more crucial to navigate increased competition, limited budgets and the rising threat of ransomware. See Channel Futures' three key principles for success: ▶️ Enhancing customer trust with “zero trust” ▶️ Generating value and empowering the channel community ▶️ Providing superior support Get the full picture: https://bit.ly/47xVpg5 #Cybersecurity #Channel #InformaTechInspires

As social media platforms continue to refine their algorithms, marketing strategies shift. With main companies such as Meta, X and LinkedIn all restricting the distribution of link posts, for example, which alternatives are available to marketers? Andrew Hutchinson, from Industry Dive's Social Media Today, LLC writes: “In essence, publishers and marketers are diversifying their social media marketing and promotion approaches in all new ways, which could both indicate rising interest in what have traditionally been secondary apps, and new opportunities for other brands.” Which options are available to marketers? Find out here: https://lnkd.in/d59zV3kw #Marketing #SocialMedia #MarketingMonday #SocialMediaMarketing

Telco is evolving at an incredible speed. If you are in this space, don't miss the opportunity to listen to executives from Orange and other major industry giants such as BT Group, Deutsche Telekom and Swisscom at Network X Paris next month. Learn strategies on network infrastructure investment, the changing market dynamics, AI deployment, fixed and mobile monetisation and more. Meet the leaders and register: https://bit.ly/4eq7gPf #NetworkX2024 #Telco #Tech