The holiday season is fast approaching, and with it comes an influx of traditional ads that can easily overwhelm consumers. But there’s a more genuine way to connect. Creators have a unique ability to seamlessly weave products or services into their content, building trust and inspiring action in a way that traditional advertising often can’t. This is especially important during the holiday rush when consumers crave authenticity and helpful recommendations. Read the full piece from Laura Martinez, Senior Creative Strategist, Influencer, available on The Drum now! #CreatorsEverywhere #CreatorCampaigns #CreatorLandscape
Influencer
Advertising Services
London, England 38,068 followers
The originators of influencer marketing.
About us
We are the originators of influencer marketing. Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach. From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience. Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta. We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations - underpinned by measurement partners such as ThisThat, Neilsen, and Relative Insight. Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands to navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120 of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences. For more information visit influencer.com or email [email protected].
- Website
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http://www.influencer.com
External link for Influencer
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Social Media, Influencer Marketing, Influencers, Content Marketing, Social Media Marketing, Content Creation, Micro Influencers, Branded Content, Macro Influencers, and Paid Media
Locations
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Primary
51 Great Marlborough Street
London, England W1F 7JT, GB
Employees at Influencer
Updates
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🚨 We're partnering with Brand Innovators for the Women in Marketing Forum during Advertising Week! Join Jenny Penich at the Brand Innovators Advertising Week Summit, on Tuesday October 8th, as she sits down with top female industry leaders to discuss leadership in the workplace, work-life balance, mentorship & marketing predictions for 2025! This is a must-attend event for aspiring leaders and anyone passionate about the future of marketing and female leadership! Let’s break down barriers and share stories of resilience, innovation, and success. 💪 Top Female Leaders Joining: Jennifer Vianello, CMO of Cars Commerce Alison J. Herzog, Head of Global Corporate Marketing, Visa Tiara Chesmer-Williams, VP, Head of Inclusion, Diversity & Equity, Moët Hennessy Laurel Greatrix, VP of Brand & Communications, Viator #advertisingweek #awny2024
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Heading to Advertising Week New York on Monday 10/7? Head over to the Insights Stage to see Influencer's North America President Jenny Penich dive into the power of creators and how they can fuel authentic engagement and business results for brands! Joining her for this powerhouse panel: Ben Jeffries , CEO of Influencer Jesse Spencer, Senior Director, Global Social Media & Influencer, The Coca-Cola Company David Hoctor, Vertical Director of Tech APPs; QSR, TikTok Rahul Titus, Global Head of Influencer, Ogilvy Attending Advertising Week? Get in touch: [email protected] #AdvertisingWeekNewYork #CreatorLandscape #awny2024
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Unlock the Power of Relevance! 🚀 Our latest report in partnership with Element Human is out now, and the findings are game-changing. In today's competitive landscape, aligning your brand with the right creators is essential to emotionally engaging your audience and driving real results. Download our report to discover how you can elevate your brand's relevance and supercharge purchase intent. 👇 Click the link in the comments. #InfluencerMarketing #BrandRelevance #CreatorLandscape
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From Creator to Co-Founder 🌊 Influencer co-founder Caspar Lee recently sat down with Euronews on The Exchange to discuss his journey from creator to co-founder and his unique insights on the evolution of creator landscape. #SocialMedia #CreatorEconomy #Entrepreneurship
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Find out how YouTube is supporting emerging creators and why 60% of Gen Z prefer to seek out user-generated-content to get recommendations on what to watch. Stay on-trend with changes in the creator economy from Influencer’s CEO Ben Jeffries, straight to your inbox. 📩 Sign up to receive our weekly landscape update via the link in the comments below👇 #CreatorLandscape #CreatorEconomy #InfluencerMarketing
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Unlock the Key to Consumer Behaviour 🔑🤯 Discover why Relevance is the game-changer for driving purchase intent in our latest report! Our research confirms that brands collaborating with creators are seen as more relevant—especially by younger audiences. Not only does creator content boost Relevance, but it also enhances perceptions of Authenticity, High Quality, and Trustworthiness.📊 Want to know how to elevate your brand’s relevance and drive higher sales? Download the full report now and uncover the insights that will help you succeed. 🚀 🔗Click the link in the comments. #InfluencerMarketing #ConsumerInsights #BrandRelevance
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Influencer is pleased to welcome Brian Pham as VP of Strategy, Media, and Production for North America! 🎉 With over a decade of experience in brand and marketing strategy, Brian brings an extensive background in influencer marketing and a diverse skill set that will be instrumental in expanding Influencer’s award-winning creative strategy solution, Impact Studio, offerings across North America. Find out more by reading the full announcement on The Drum, just click the link in the comments. #Leadership #InfluencerMarketing #MarketingIndustry
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Bringing fashion marketing to the digital runway. 📸 The fashion industry continues to lead the way in influencer marketing, thanks to its inherently visual nature and the power of platforms like Instagram, TikTok, and YouTube. Our latest blog explores the key trends, stats, and insights driving fashion's creator economy, from the rise in ad spending to the growing impact of creator recommendations on consumer behaviour. 🔗 Click the link in the comments to read more! #InfluencerMarketing #CreatorEconomy #FashionMarketing
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Influencer’s exclusive webinar takes place later today! Staying Relevant: Why Relevance Is The Key To Consumer Action 👀🔑 Join our panel of experts as we discuss the effects of Relevance in your influencer marketing strategies. Key Takeaways: ⭐The power of creators in driving Relevance and techniques to leverage this in your strategies. ⭐How focusing on Relevance can have the biggest impact on boosting purchase intent. ⭐Best practices and strategies for collaborating with creators to drive Relevance. Last chance to secure your spot by clicking the link in the comments! 📅Wednesday 25th September ⏰4pm GMT 🎥Live on Zoom #CreatorCampaigns #InfluencerMarketing #MarketingCampaigns