Influencer

Tune in to episode 5 of the Digital & Dirt podcast, where Influencer’s very own Jenny Penich, President of North America, joins host Ian Dallimore to dive deep into the world of influencer marketing and media integration. Jenny shares her insights on how seamlessly bringing creators into media buys can elevate brand messaging—and why creative consistency makes all the difference in capturing audience attention. 🔊 Click the link in the comments for the full episode. #CreatorEconomy #InfluencerMarketing

In ours latest webinar, we sat down with Hamish McPharlin, Managing Director of Element Human, to discuss the crucial role that relevance plays in consumer behaviour. Hamish highlighted a key takeaway from our latest study: while authenticity drives brand goals, it's just one piece of the puzzle. 🧩 Finding creators who are not only authentic but are genuine fans of the brand can boost credibility. However, it's just as important to ensure that the creator's audience aligns with the brand's target market. 🤝 Download the report by clicking the link in the comments. #InfluencerMarketing #ConsumerBehaviour #BrandStrategy

Find out more about Absolut’s ‘Wicked’ plans for their latest collaboration and why Millennial users find TikTok creator videos credible. Stay on-trend with changes in the creator economy from Influencer’s CEO Ben Jeffries, straight to your inbox. 📩 Sign up to receive our weekly landscape update via the link in the comments below👇 #CreatorLandscape #CreatorEconomy #InfluencerMarketing

As the gaming industry grows, so does the influence of gaming creators, especially with younger audiences. Did you know that 40% of gaming enthusiasts make purchases based on creator recommendations? 🚀 In our latest blog, we explore the key trends driving the gaming market alongside the role of creators in shaping consumer behaviour. Click the link in our comments for all the latest insights. #GamingIndustry #InfluencerMarketing #Creators

In today's crowded market, relevance is everything. Aligning with creators helps brands build stronger emotional connections with their audiences, leading to better outcomes. 💥 Our latest report with Element Human explores how creator content drives relevance and purchase intent. Ready to elevate your brand strategy? Download the report now! 🔗 Check the comments for the link. 👇 #InfluencerMarketing #BrandRelevance #CreatorContent

Find out more about Snap Inc.’s spooky plans for Halloween and why Gen Z consumers are seeking VR shopping experiences. Stay on-trend with changes in the creator economy from Influencer’s CEO Ben Jeffries, straight to your inbox. 📩 Sign up to receive our weekly landscape update via the link in the comments below👇 #CreatorLandscape #CreatorEconomy #InfluencerMarketing

We’re thrilled to announce the expansion of our data and insights capabilities at Influencer. Our new partnerships with GWI, Pulsar, Tagger by Sprout Social, and CORQ. enhance our ability to deliver cutting-edge data and insights for creator-led campaigns. These new, strategic partnerships allow us to further build on our existing commitment to groundbreaking measurement, highlighted by current partners such as ThisThat, Element Human and Relative Insight. As Rob Sanders, Director of Measurement at Influencer puts it: "Data-driven insights are the cornerstone of effective marketing." With these partnerships, we’re proud to set a new standard for influencer marketing measurement, helping brands achieve meaningful, business-driving results. 📖 Read the full article, available now on The Drum. #InfluencerMarketing #DataDriven #TrueHumanInfluence

"Brands who work with creators are more relevant to me." 🔥 With 72% of Gen Z and young Millennials, and 68% of older Millennials backing this view, it's clear—creator collaborations are a must for brands looking to stay relevant. 🌟 Our latest report with Element Human dives deeper into how creator partnerships drive relevance and consumer trust. Ready to elevate your brand? Download the report now! 🔗 Check the comments for the link. 👇 #InfluencerMarketing #BrandRelevance #CreatorPartnerships

Wrapping up an incredible Advertising Week! Last week, Influencer partnered with Brand Innovators during Advertising Week New York to discuss key aspects of the evolving marketing landscape. Here’s a quick recap: One of our highlights was the Women in Marketing Leadership Forum featuring Viator, Moët Hennessy, Cars Commerce, and Visa and Influencer's North America President, Jenny Penich. These top industry leaders sat down together to share their perspectives on leadership in the workplace, work-life balance, mentorship, and their 2025 marketing predictions. It was an inspiring discussion that underscored the importance of breaking down barriers and supporting women in leadership. We also participated in a private roundtable on emerging trends in marketing, where we explored significant shifts in our industry. The conversation delved into how brands are navigating the growing demand for transparency and authenticity in an AI-driven landscape, building consumer trust in a fragmented media environment, and the vital role of measurement in the media mix. With brands striving to move consumers down the funnel, understanding the impact of accurate metrics has never been more crucial. These insights offered valuable guidance on how brands can stay ahead of the curve, optimise strategies, and drive meaningful results across diverse channels. A big thank you to everyone who joined us! Here’s to pushing the boundaries and shaping the future of marketing together. #AdvertisingWeekNY #MarketingLandscape

Find out how Adobe is protecting artists’ work from AI and how many Gen Z shoppers have made a purchase because of creator content. Stay on-trend with changes in the creator economy from Influencer’s CEO Ben Jeffries, straight to your inbox. 📩 Sign up to receive our weekly landscape update via the link in the comments below👇 #CreatorLandscape #CreatorEconomy #InfluencerMarketing