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In this month’s Digital Digest, our experts explore YouTube's latest efforts to establish a dedicated space for creators to interact with their fans and viewers. The launch of 'Communities' represents a fundamental shift in the nature of engagement on the platform and could even be construed as YouTube directly parking their tanks on Discord's lawn. Stay at the forefront of digital innovation with IMG’s thought leadership in every monthly edition of Digital Digest by contacting our team here: https://bit.ly/3UE0qOV Be sure to keep your eyes peeled for our annual Digital Trends Report, coming soon.

We’re bringing spooky season to life with the help of our licensing team, who work tirelessly to secure agreements for some of the world’s biggest brands. 👻 From chilling collectibles to eerie apparel, take a look at some of the exciting Halloween-themed collaborations and partnerships they’ve secured. 🎃

That’s a wrap on an excellent week at SPORTEL Monaco 2024 – an outstanding few days. Thank you to our friends from across the industry for joining us at the IMG Cocktail Party; it was great to connect with so many of our valued clients and customers, engage with new partners and ignite conversations that will continue to drive growth and innovation in the industry. We look forward to building on the momentum as we close out an incredible year. 

Our inflight team have been back at #APEXEXPO, demonstrating how IMG enriches the passenger journey with our inflight entertainment offerings. See our inflight line-up come to life in IMG's booth below ✈

The Arab Gulf Cup Football Federation (AGCFF) has appointed BAIC Motor Corporation Limited( 北京汽车股份有限公司) as the Official Automotive Partner for the 2024 Arabian Gulf Cup. Brokered by IMG, AGCFF’s commercial agency, this partnership marks a milestone as the tournament’s first official automotive sponsor, as the federation expands its commercial opportunities for its partners. Adolfo Bara, SVP & Managing Director of Football Events at IMG, commented: “BAIC Motor is an internationally renowned leader in the automotive industry, and this partnership demonstrates the Arabian Gulf Cup’s appeal as a growing global asset and attractive football property. It’s also the latest example of how we’re working with AGCFF to develop new categories for brands and commercial partners to engage with the tournament and expand the Arabian Gulf Cup’s global footprint.” Learn more about the partnership here: https://bit.ly/3YKkDEQ

License the most incredible moments in football and tell your story with IMG. Footage ranges from iconic, era-defining moments to unseen behind the scenes clips from The Premier League, Bundesliga International GmbH, Eredivisie CV and Fútbol Mundial. Whatever it is you need for your project, our team are ready to assist. ⚽ Browse today: https://bit.ly/3UpRE6X

Fortnite and Crocs are inviting fans to put their best foot forward with the launch of the limited edition Fortnite x Crocs Collection. As Fortnite's global licensing agency, we are proud to have facilitated this exciting partnership, enabling fans to engage with the game in a whole new way. Discover more about this collaboration and its significance for Fortnite fans here: https://bit.ly/3NQu4fH

Our Head of Esports, Joe Jenkins recently sat down with Tom Daniels on the Esports Insider podcast to explore how both rightsholders and brands navigate this modern media landscape. They discussed the secret to finding the right deal for an esports event, how the industry is looking to entice new partners, and other opportunities beyond Sponsorship that are critical to esports’ growth. Speaking to the importance of authentic partnerships, Joe commented “If a gaming or esports partnership doesn’t make sense, the community are the first people to knock it down. The reality is that simply applying a brand doesn’t really work in this space, we have to tell a story, show credence and add an extra level of context as to why these brands are involved in this environment”. Listen to the full episode here: https://bit.ly/3Cf5F0M

Step inside the biggest remote production in football, built for our partners the EFL (English Football League). Each year at IMG we proudly produce 1,891 live EFL matches from Stockley Park, bringing the very best of The Championship, League 1, League 2, League Cup & EFL Cup Competitions to fans worldwide. It’s a huge operation that delivers increased camera coverage with a lower carbon footprint and cost per game, alongside short-form highlights, highlights shows and promos. 555 games down this season, 1,336 to go...

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