With the landscape of emerging technology constantly shifting, we've developed a set of principles for using Generative AI to stay at the forefront while prioritising transparency, fairness, and bias management. Our Q3 report examines how governments worldwide are drafting new AI regulations focused on data privacy and ethics. We continue to monitor these regulations to ensure our advice on Gen AI use is fully compliant while encouraging creative experimentation in our work. Read our Q3 2024 update here: https://lnkd.in/dK8NsfsJ #ImaginationGLBL #GenAI #experiential #brandexperiences #experiencedesign #creativeagency
About us
Imagination is an Experience Design Company headquartered in London, with 13 studios worldwide. Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people to find creative and inspired answers to client challenges. We remain independent to this day. We have earned a reputation for consistently challenging and changing the status quo, through our core offers of Consulting, Destinations, Content and Live. Imagination’s clients include LG, Ford, IKEA, LVMH, Samsung, Jaguar Land Rover, HSBC, Major League Baseball, 3M, Turkish Airlines, Shell and Telstra. Imagination was awarded silver at Campaign’s Global Brand Experience Agency of the Year Awards 2022, ranked 38 in Newsweek’s UK Top 100 Most Loved Workplaces 2022 and won the Grand Prix award at Campaign Tech Awards for their recent work with Visa Masters of Movement.
- Website
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http://imagination.com
External link for Imagination
- Industry
- Events Services
- Company size
- 201-500 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 1968
- Specialties
- Experience Design , Brand Experiences, Events, VR & AR, Brand & Visual Identity , Exhibitions, and Digital
Locations
Employees at Imagination
Updates
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What experiential brand moments stood out at the Olympics? Coined the Tiktok Olympics, brands went all out this year creating valuable and memorable experiences for the audiences and athletes alike. From the meaningful Pampers Olympic Village Nursery to the welcomed respite at the Oakley Exoplanetary Bunker our UX Designer, Harri Narhi, takes us through his top five brand moments that took home the gold. 🏅 What were your standout moments? Have a further read into Harri's favourites here: https://lnkd.in/eurgx32H #ImaginationGLBL #BrandMoments #ParisOlympics #BrandActivations #BrandExperiences #ExperienceEconomy #ExperienceAgency #CreativeAgency
Five Golden Olympic Experiential Brand Moments | Imagination
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There's nothing like the Olympic Games, uniting and inspiring people around the globe. For brands, it offers a golden opportunity to create long-lasting, meaningful connections with audiences by embracing the community spirit says our New York studio Executive Creative Director, Jiri Bures. Take a dive into this Advertising Week exclusive and discover how your brand can tap into this powerful movement. https://lnkd.in/eAVXBz9P #ImaginationGLBL #Olympics #SportsMarketing #BrandCommunity #Fandom #BrandExperience
Advertising Week Feature – How Brands Can Win Big at the Paris Olympics – Advertising Week
https://advertisingweek.com
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Our New York team has moved! We're excited to share that the team's now in the iconic Starrett-Lehigh building. This historic landmark in the heart of West Chelsea offers a unique blend of architectural beauty and modern innovation. Our new office space is designed to foster creativity, collaboration, and community. Get in touch if you’re in New York and would like to meet with the team.
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Tourism has been a key strand of Saudi Arabia's Vision 2030, initiating forward-thinking projects like NEOM and AIUIa. Central to the success of these destinations has been embracing local heritage, positioning them as "Saudi Authentic and Culturally Attractive," says our Senior Strategic, Sara Faisal. "Tier-two cities like Ha’il, Jizan, AlBaha and many more offer authenticity, cultural comfort zones, a slower-paced environment, and a strong sense of community. These cities are crucial in preserving and promoting Saudi Arabian hospitality and generosity values. By enhancing local infrastructure, they provide unique and genuine experiences that resonate with both domestic and international tourists seeking cultural immersion." Take a further look into how Saudi Arabia is utilising destinations to boost economic diversification and global tourism here: https://im.ag/4d4OgFX #ImaginationGLBL #Vision2030 #SaudiTourism #NEOM #CulturalHeritage #AuthenticSaudi #TourismDevelopment #GlobalTourism #ExperienceEconomy #BrandExperience #Destinations ArabAd
Re-thinking Destinations: The Uniqueness Of Saudi Arabia
imagination.com
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Imagination America’s BLAC Internship Program interns have completed their time at our studios, and what an unforgettable Summer it has been! Filled with learning, innovation, and creativity we hope the skills and experiences they acquired will leave a lasting impression. Before we said farewell to Jasmine, Mubarak, Joash, and Nicholas, they shared some wonderful reflections on their time at Imagination. Click here to read what our interns had to say: https://lnkd.in/em2utZUk #ImaginationGLBL #BLACinterns #creativeinterns #experienceagency #newgeneration #creativeagency #brandexperience
BLAC Summer Internship Programme | Imagination
imagination.com
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Imagination reposted this
Last week my intern Joash Nyarko finished up his time at Imagination. He is a rising star with so much potential. When I first met Joash, I told him it was not long ago that I was an intern. Immediately I wanted to establish that I am by no means above him. This also felt like a full-circle moment. I have had so many wonderful mentors so far, and it has always been a dream of mine to be a mentor one day. Who knew that just two-years later after my internship would I be managing my own intern? I am so grateful that Imagination believes in creating opportunities to nourish the next generation of talent. For me, this was the first time I was ever a manager and I learned so much. Productive internships are a two-way street and as much as interns learn from the team, we also learn so much from them. Collaboration like this is the essence of inspiration for me; it has no age or markers of experience. I am super excited about the work BLAC Internship Program is doing right now to make a positive impact on the advertising industry.
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Our 3D Designer, Jed Maiden, from our London studio has explored various creative avenues from singing to DJing but it was his master's in Architecture studying the environment, culture and art that ultimately fulfilled him. In our July experiences that made me, Jed walks us through his love for immersive theatre, Leslie Travers and why we shouldn’t worry about choosing the ‘correct’ path in life. “My hero is Leslie Travers, an iconic set designer with an infectious energy most known for his uniquely abstract and kinetic Opera sets. I had the pleasure of working for him for a number of months and it was a relentlessly inspiring experience with a nothing being impossible attitude." Immerse yourself further into Jed's world here: https://lnkd.in/eeABrDRw #ImaginationGLBL #3Ddesign #immersivetheatre #immersiveexperience #experienceeconomy #brandexperiences
Experiences that made me Jed Maiden | Imagination
imagination.com
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Imagination reposted this
After delivering 30 Harrods rooms over nearly 15 years, V P completed phase 1 of the Signature project, Harrods own Label. Creating a new environment to reflect the elevated and more luxury new product lines to celebrate 175 years of this iconic London Department Store. Phase one consists of the Luxury bags and accessories, Stationary, Logo Shop and new tills. Phase 2 will follow mid next year. Go shop your bags and pens! Thanks Umdasch and Jaysam for helping us build the project
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People are yearning for meaningful connections and brands are responding. From Airbnb to Netflix, brands are finding innovative ways to add value to their consumer's lives through creating impactful location-based experiences says our Head of Partnerships, Maura G., and Strategist, Zoe Zelken, at Imagination America's. "What Airbnb’s Icon series has shown us is the possibility for entertainment and commerce to converge - trailblazing an exciting future for the experiential world. People gravitate toward brands that combine exploration and foster community into their experiences. Effectively this provides added value for people beyond just buying the product, or partaking in the service at hand." Learn more on how location-based experiences are becoming big revenue drivers here: https://lnkd.in/es5xtnfv #ImaginationGLBL #Locationbasedexperiences #fandom #experienceeconomy #connection #brandloyalty #brandexperience #creativeagency
How Location Based Experiences Build Community & Brand Loyalty
imagination.com