As we approach the final stretch of the #HSMAIEuropeCommercialSummerCamp, Day 5 brought invaluable insights! 🎙️ Kostas Ioannidis challenged us with, "Are You Commercial Enough to Navigate Sales, Marketing, and Revenue Management in the Hospitality Industry?" 🎙️ Thibault Catala guided us from Strategic Revenue Management to Experimental Revenue Optimisation (ERO). After a day of learning, participants enjoyed an early end to explore the beautiful city of Lisbon on an exciting excursion. Our group is thriving and eager for more as we head into the last day of the summer camp today. Stay tuned for the final update! IHG Hotels & Resorts Catala Consulting Nova School of Business and Economics, Nova SBE Westmont Institute of Tourism & Hospitality #Commercial #Sales #Marketing #RevenueManagement #HSMAIeu #Learning #Excursion
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