At CogX Festival, our Chief Strategy Officer, Ivan Mason, explored how generative AI is fuelling a new wave of creativity. He highlighted its power to personalise content experiences, while emphasising the crucial need for data transparency and responsible AI development. #CogX2024
Ivan Mason and Richard Welsh took to the #CogX2024 main stage to share their insights on how generative AI is transforming the creative world: Transparency matters. Ivan Mason stressed the importance of informing clients about how their data is used and ensuring model security to build trust. He also showed us how GenAI is enhancing creativity by providing tools to generate new ideas and accelerating automation like addressable media, which makes content more personalised and dynamic. Richard Welsh shared how localising content with GenAI is opening opportunities for filmmakers with smaller budgets—making high-quality production more accessible and letting more creative voices be heard. Follow us on our socials to catch the recording as soon as it's available!