Hewitt Matthews

Well this one's pretty cool... We worked closely with British actor and comedian David Earl to create the concept of Gorchester United FC ⚽ The Players, Coaches, Board and other Staff are all fictional, right down to the stadium names, other teams and even the league itself! We've built a a fictional football world built on real match data, complete with an interactive, easily-managed website to support a regular Podcast and Community forum. Take a look and get involved for yourself 🤩 - http://gorchesterutd.com/ #CaseStudy #Client #WebProject

New tROAS Insight Box for Shopping campaigns in Google Ads. Google recently introduced a new tROAS (target Return on Ad Spend) Insight box for Max & Standard Shopping Campaigns, offering better visibility into campaign performance. But why?! The update providers advertisers with clarity into their campaigns and a better understanding of their ROAS in relation to targets, enabling more informed optimisation actions. Key Features: 👉 Visual ROAS graph to compare ongoing performance 👉 Projected conversions in the reports 👉 Indication of whether campaigns are on track How it works: 👉 Displays actual ROAS within expected range 👉 Shows weekly ROAS averages, including projected conversions 👉 👉Calculates typical variation based on historical campaign data This latest update allows advertisers to make more data-driven decisions inline with their tROAS strategies, potentially leading to improved performance and more efficient ad spend. It takes small visual tweaks but overall helps guide advertisers to make more informed decisions. 💪

232% more orders YoY. Over 70% increase in ROAS. And, a 44.7% decrease in Cost per Conversion for an eCom Client 💥 Love to see it! It’s been so great working with Leader Specialist Components and to see the levels of improvement from our Google Ads. It's been one of those accounts where success has come from steady, sustained, MoM increases and small tweaks/tests. Patience can be key in ads!

Last week we held our first invite-only Travel Marketers Roundtable in Brighton in collaboration with Feel Good Films! It was a great opportunity to bring together marketing leaders within the travel industry, to collaborate, learn and network amongst each other. Thank you for bringing your knowledge to the table - Craig Charley, Lottie Norman, Nate Goodall, Morella Velazquez, Robert Ellwood, Thomas Ricketts, F Inst TT, Rebecca Mersh 😀 This won’t be our last roundtable event so watch this space 👀

Combining Performance Max* with your AI powered Search Campaigns can drive the strongest conversion and ROI performance across your Google channels ☝ Advertisers who adopt Performance Max, have seen an average increase of 27% more conversions at a similar CPA/ROAS. Broad Match & Smart Bidding have also assisted with this positive increase 📈 Google recently introduced innovations to give advertisers more transparency into where their ads are appearing and how they’re performing, giving more control in Performance Max. Key highlights from Google’s latest update: ➡ See where your ads serve on YouTube and understand which assets perform best ➡ Create high-performing ads that meet your brand standards with Google’s image generation technology ➡ Easily collaborate Google Ads with third-party creative platforms ➡ Optimise performance at scale to reach more qualified customers If this all seems a bit overwhelming, drop us a note and we can help make sense of it all 🤳 *Performance Max campaigns serve across all Google channels including, YouTube, Display, Search, Discover, Gmail & Maps!

Happy National Doughnut Day 🍩 (why is this not celebrate more widely 😂 ) We hope your office if filled to the brim with doughnuts because how else should you celebrate!

Have you seen our client's BOXPARK 's brand new VIP area 😍 Perfect for watching England WIN 😉 the Euros! If you're interested or want to know more, please contact [email protected] 👆

AI has been the biggest trend for 2024 when it comes to content production, with its value becoming ever more recognised amongst marketers. As the ongoing criticism around its use and quality of work continues, GO! asks to what extend should businesses embrace AI? In their latest editorial, GO! asked their network of agency leaders to share their thoughts on the dangers of AI technology used poorly – including guidance on utilising AI efficiently for content production, the options in-house teams should consider, and how agencies can help businesses looking to implement this new technology. Full article in the comments 👇 Elle Banyard from the team was included in the article, with further contributions from: Adam Preston, Head of SEO, Summit - Changemakers in Online Retail Simon Watson, Vice President of Sales, Realtime Agency Kate Ross, Group MD, eight&four Cristiano Winckler, Director of Digital Operations, Somebody Digital Becky Holland, CEO, BH&P (Becky Holland & Partners) Alexander Swann, Managing Director, Lesniak Swann

To work at Hewitt Matthews you have to have a few key characteristics. 1. A strong GIF game. (Non-negotiable) 😂 2. Willingness to be the office DJ at least once a week 🎧 3. Attend the Friday afternoon, Co-Op orange sticker action march 😋

If you're stuck for something to do on this fine Thursday evening, why not head over to South Coast Digital Marketing as our very own Alfie Payne will be speaking! He needs all the support he can get 👀 📍 - Solent Hotel & Spa, Whitely 🕕 - 18:30 ℹ - https://lnkd.in/emZw2cd8