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News Outlet 'Giant Freakin’ Robot' Shuts Down Amidst Google Troubles The publisher primarily relied on programmatic advertising and very occasionally affiliate links. Google algorithm changes tanked the site’s visibility and in turn, its revenue. While the publisher's website will cease operations, it plans to continue as an entity on YouTube.

PHD UK won Best Integrated Performance Marketing Campaign at the Global Performance Marketing Awards 2024. For the highly anticipated Hogwarts Legacy launch, PHD UK and Warner Bros. Interactive deployed a multi-touchpoint strategy with Amazon, resulting in an impressive 174% ROAS and the title of best-selling physical game of 2023. Read more about PHD UK and their win below. https://lnkd.in/evjHAUX9

jack.tm (Jack Felstead) won Best DTC Campaign at the Global Performance Marketing Awards 2024. jack.tm’s campaign for OnTheBeach.com tackled the challenges of Google Ads with a manual optimisation approach that outshone automated systems, all while integrating AI to deliver scalable, winning results. Read more about jack.tm and their win below. https://lnkd.in/euDgPNpe

PHD UK won Best Brand Performance Campaign at the Global Performance Marketing Awards 2024. PHD UK’s The New Equation campaign, in collaboration with PwC, achieved 50% ad recall and a 26% brand consideration uplift, showcasing the powerful blend of human ingenuity and technology through thought-provoking LinkedIn debates. Read more about PHD UK and their win below. https://lnkd.in/ezEQCHaA

ACCESSTRADE GLOBAL won Best Affiliate & Partnership Strategy (Southeast Asia) at the Global Performance Marketing Awards 2024. 🎉 In Southeast Asia, VINFAST and ACCESSTRADE replicated their APAC success, leveraging viral content and affiliate incentives to secure 30,000 pre-orders for the VF3 model. Read more about ACCESSTRADE and their win below. 👇 https://lnkd.in/eSwdmbz5

 “My background is not in affiliate. I was in performance marketing for most of my career. CMOs would say, ‘Isn’t affiliate just entirely fraud?’ That is not the perception you want from budget holders.” One of the stand-out sessions from the P I LIVE Voicebox was 'Let's Put an End to Affiliate Fraud' with Lo Digital's Chikay Lo and Marcode's Andy Cooney. These two experts have been crusading against affiliate fraud for some time now. They came down to the Voicebox to share some insights, answer questions, and hear others' experiences of fraud. The duo covered everything from the troubling rise of fraud in the industry, to the techniques to be wary of, to what the industry needs to do to push back against this, and more. Read the highlights and watch the entire discussion below 👇

Assembly Global won Best Affiliate & Partnership Strategy (MENA) at the Global Performance Marketing Awards 2024. 🎉 Assembly’s partnership with Mashreq broke new ground, driving a 69.80% spending increase while battling fraud with creative and innovative partnerships that solidified its market position. Read more about Assembly and their win below. 👇 https://lnkd.in/dKHZgdvU

Awin Global won Best Affiliate & Partnership Strategy (Europe) at the Global Performance Marketing Awards 2024. 🎉 Awin demonstrated outstanding success in driving SharkNinja’s European growth, with their affiliate programme seeing a 75% increase in revenue and an elevated brand presence. Read more about Awin and their win below. 👇 https://lnkd.in/eEUXmsG9

Rakuten Advertising won Best Affiliate & Partnership Strategy (NA) at the Global Performance Marketing Awards 2024. 🎉 Rakuten Advertising teamed up with JD Sports to captivate “sneakerheads” with a full-funnel approach that celebrated inclusivity and emerging creators. Resulting in a powerful boost in sales and a deepened connection with the athletic footwear community. Read more about Rakuten Advertising and their win below. 👇 Thanks to Pie (pie.org) for sponsoring this category. https://lnkd.in/eEH944Z9

🎉 ACCESSTRADE GLOBAL won Best Affiliate & Partnership Strategy (APAC) at the Global Performance Marketing Awards 2024. VINFAST and ACCESSTRADE’s V-Creator campaign turned heads, sparking viral content and affiliate commissions that delivered over 30,000 pre-orders for the VF3 model. Read more about ACCESSTRADE and their win below. 👇 https://lnkd.in/eBg7pGnU