Havas Media UK

We are very proud and excited to announce that we have been shortlisted for an IPA (Institute of Practitioners in Advertising) Effectiveness Award 2024 for our work with the BBC! Our entry was crafted around showcasing the strength and trust from our longstanding partnership with the BBC. We've helped to revive #brandlove and rebuild relevance for the broadcaster, through a next-level paid media strategy which has delivered outstanding results. 👏 Congratulations to our clients and our team on this great news. #IPAEffectivenessAwards2024 #EffectivenessAwards #MediaAwards #MeaningfullyDaring #IPA

This week Google announced that instead of deprecating third-party cookies by default in early 2025, they plan to allow people to choose whether they wish to accept or reject non-essential third-party cookies from running in the #Chrome browser. This ‘soft-landing’ will still significantly reduce the number of third-party cookies available to advertisers but will not be as dramatic as the edge-of-the-cliff moment anticipated by many in the industry. As the quote from Bede Feltham suggests – the host of our #EmbracingACookielessFuture webinar series – Google is no longer switching the lights off themselves, instead they're asking consumers to turn the dimmer switch down. The end result will very likely be the same, and we predict the direction of travel for the industry is still a cookieless future, and one we need to embrace. We advise brands who haven’t already done so, to complete our Cookieless Readiness Survey to obtain preparedness scores, and the individual scores for each of the seven categories that underpin it. By doing so you will be provided with a comprehensive report of the essential steps that need to be taken for your brand’s journey into this new digital landscape. Complete the free survey by following this link: https://lnkd.in/d_5A6TFv #DigitalMarketing #Privacy #CookielessFuture #AdTech #DataPrivacy #MarketingStrategy

Lucy Barnes & Harry Packshaw recently hosted our #FutureofAV breakfast event in Manchester. Joined by Chris Mawdsley, Head of Media Strategy at BBC, Sharon Furey, Head of Investment at Sky, and Shreya Chohan, Senior Streaming Partner at Amazon Ads, the conversation explored: 👉how trends in the AV landscape impact advertisers 👉the role of shoppable 👉the opportunity for attentive reach and its ROI 👉 1st party data's influence on AV strategies 👉digital transformation - how not to get left behind ...and much more. Big thanks to our panellists, a brilliant discussion all round and the first of many wider engagement opportunities with our Northern network📍. If you're interested in our #FutureOf event series, get in touch ✉️ #havasevents #avplanning #AVstrategy #AVbuying #havasmanc

One Week To Go! Next week on Friday, July 19th at 10am, Frankie Warne, Senior Director, Advertiser Solutions, UK Agency Lead at PubMatic, will join hosts Bede Feltham and Ruth Reynolds for the next Embracing A Cookieless Future episode 🍪 They will discuss how better data decision-making in digital advertising can prepare the industry for a cookieless future! Register your interest via our website: https://lnkd.in/ekw4swmp #cookielessfuture #havasevents #PubMatic #media #digitaladvertising

🎉 We're thrilled to be appointed as Ocado Retail's new media agency. Following a competitive pitch process, we're looking forward to working together, delivering rigour and flair across Ocado's brand and performance. Of the appointment, Eilidh MacAskill, Marketing Director at Ocado has said “Havas Media inspired us through their data-driven audience modelling, strategic verve, dynamic creativity and, lastly, their powerful ambition for Ocado.” https://lnkd.in/ekUepVrK #havasmedia #pitchwin #newbusiness Flock Associates

Our Chief Planning Officer, Jackie Lyons, recently spoke to The Drum about how brands might want to bypass politics and instead focus on what unites people together, with the UK General Election looming this week. With trust being a great driver of brand equity but consumers becoming ever more sceptical in today's market, brands need a considered approach to maintain this trust that does not look to divide audiences further. Read the full piece here: https://lnkd.in/dGNxwmNX #GeneralElection #BrandEquity #CommsPlanning #Media

Our social media campaign work for the BBC and Matalan has been shortlisted in the UK Social Media Awards 2024 🎉 Congrats to both our clients and teams! #UKSocialMediaAwards #Finalists #Social Don't Panic Events

On Friday, July 19th at 10am, Frankie Warne, Senior Director, Advertiser Solutions, UK Agency Lead at PubMatic, will join hosts Bede Feltham and Ruth Reynolds for the next Embracing A Cookieless Future episode. She will discuss how better data decision-making in digital advertising can prepare the industry for a cookieless future, sharing PubMatic's recommendations of harnessing the power and potential of the open internet to drive better business outcomes. Register your interest via our website: https://lnkd.in/ekw4swmp #cookielessfuture #havasevents #PubMatic #media #digitaladvertising

Congratulations to our CEO Patrick Affleck – The Media Leader UK's new Leader of the Year (Agency)! Read on for the full list of this year’s winners: https://lnkd.in/d-xZueZc #TheMediaLeader #TMLAwards #AgencyLeadership Adwanted Events

More than half of UK adults are concerned about fake news and AI interference in the upcoming election in July, according to a Havas Media survey. The study examined shifting consumer attitudes and behaviours during election periods and the potential impact on brands and consumer spending. Paul Bland, Chief Digital Officer at Havas Media Network, told The Media Leader that generative AI has "genuine implications for misinformation and deepfakes", with fake news already appearing in US and India elections. Read more about the findings in The Media Leader UK: https://lnkd.in/eHKuYYmG #Election2024 #FakeNews #HavasMediaNetwork