Grayling

Curious about the journey into HR and agency life? Check out our latest "My Life at Grayling" blog post from Kevin Latim, our Senior Global People Partner at Grayling. From a fast-paced start in recruitment to making a difference in education, and now thriving in communications, Kevin shares his unique career path. Discover what makes our People team special and what is most rewarding about the role. https://lnkd.in/gb92fmFZ #MyLifeAtGrayling #HRJourney #CreatingAdvantage

With 58 million people affected globally & 290K annual deaths, innovative meds are a beacon of hope for those diagnosed with Hepatitis C. Yet, only 11 countries are on track to meet the World Health Organization's 2030 eradication goals. Why? Diagnosis & access remain barriers. Ross Laird, Director of Grayling Health, shares his views on global trends and the impact of innovative medicine. Learn more: https://lnkd.in/eFA_D5DE #WorldHepatitisDay #PublicHealth #CreatingAdvantage

We recently hosted an insightful event featuring Ayer Mehmet, our Data & Insights Director, and Jessica Brobald, Managing Director of Grayling Brussels. The session focused on the pivotal digital shifts among MEPs post-election and how data & analytics can elevate public affairs through digital strategies. Key Takeaways: 🔹 Digital Influence vs. Hemicycle Balance: In the new European Parliament, the EPP lags in digital influence, coming in second. Sanctioned groups like the Greens and ALDE show decreased digital engagement, and S&D's engagement rate has significantly declined. 🔹 Rise of Social Media: New MEPs are increasingly favouring social media over traditional media, boosting their digital presence. 🔹 Focus on Sustainability and Energy: While competitiveness is a hot topic, digital discussions are still heavily centred on sustainability and energy. Our team also shared some data driven MEPs mapping for key topics like #chemicals, #energy, #environment, and #competitiveness. Politicians, though a unique audience, are ultimately people who can be engaged through various digital platforms. While prioritising specific channels based on audience affinity is crucial, maintaining a presence across all platforms is equally important. A comprehensive understanding of your organisation and sector helps identify and overcome barriers, enhancing audience resonance and campaign success. 🔗 Contact Us: To know more about how to leverage these insights into your public affairs and communication strategies, contact the Grayling Brussels team at [email protected] for EU public affairs-related inquiries or reach out to our Data Analytics team [email protected] who can guide you through your communication needs. #CreatingAdvantage #Data #PublicAffairs

Grayling is pleased to be taking part in Plastic Free July alongside our colleagues at Accordience Group. Plastic Free July is a global initiative aimed at reducing plastic pollution by encouraging people to refuse single-use plastics. This month-long challenge empowers individuals to make a positive impact on the environment by pledging to give up at least one type of single-use plastic for a day, a week, or the entire month. https://lnkd.in/exJe7ziy

At Grayling, we are thrilled to support and share our global expertise with young talents as they embark on their professional journeys. Yesterday, Natasa Trslic Stambak, Managing Director for the CEE Region, delivered an inspiring lecture on Public Relations at the Youth Business Camp Adria. This international event brought together young talents, aiming to inspire and guide them in their pursuit of global education. We are proud to have contributed to this year’s camp with Nataša’s extensive experience in the communications industry and creative examples of our work in diverse markets around the world. #CreatingAdvantage #GlobalEducation #Communications

📣 We're excited to announce the launch of IGNITE CEE. Grayling Poland recently announced a new creative-strategic hub based in Warsaw, enhancing Grayling’s creative and strategic services across Central and Eastern Europe. IGNITE CEE will consist of a hub team in Warsaw supported by a network of Grayling data and strategy experts from 10 Central-Eastern European markets. The hub will act as an extension to the IGNITE Global team, established five years ago in London, bringing together a team of over 20 strategists, creatives, data analysts, researchers, and digital marketing experts across the UK, France, Singapore, Hong Kong, and China. The establishment of IGNITE CEE underscores Grayling’s commitment to invest in its strategic and creative capabilities across its network. The IGNITE CEE team is led by Lukasz Napora, who for the past five years has held the position of Creative Director at Grayling's Warsaw office. Another key team member of IGNITE CEE is Jan Frączek, who has taken up the newly created position of Senior Creative. Lukasz and Jan will be working closely with selected consultants from ten markets in the region: Bulgaria, the Czech Republic, Croatia, Hungary, Poland, Romania, Serbia, Slovakia, Slovenia and Ukraine. Want to find out more about IGNITE CEE services and how they can support your business? Speak to the team at [email protected]

Yesterday across the Accordience network we celebrated #Pride in the most delicious way, with a charity bake sale raising money for Stonewall Housing. Shoutout to the team showing up for the occasion with some very impressive bakes and brightening up our London offices! 🌈 Stonewall Housing provides specialist advice and support to hundreds of LGBTQ people facing homelessness every month and each donation helps make this possible. If you would like to donate and help us reach our target, please click the link below! https://lnkd.in/e-S6wsni   Grayling Red Consultancy Cirkle Citigate Dewe Rogerson

Andy Garner, Creative Director at Grayling, shares his expert insights on why delving into Riley’s mind might be the breakthrough your campaign needs.   “We need to be thinking about how the audience will feel when they come into contact with our work and if that emotion will drive the desired action.” Read more via PRWeek UK: https://lnkd.in/ek9SN65g #CreatingAdvantage #InsideOut2 #EmotionInComms

Grayling Scotland is hosting 'A PR's Guide to navigating investigative journalism', a free event to help those working in #communications and #PR to handle hostile media attention and forensic questioning, as well as manage brand reputation and shift the narrative. Over some drinks, come and hear from Stephen Bevan, former News Editor of the Sunday Times (and once a thorn in many a PR's life) and our very own #reputation and #crisiscomms expert, Billy Partridge as they discuss how to manage these situations from both sides of the fence. You'll have the chance to ask questions and leave feeling more confident in your own ability! The important information: Date: Wednesday 26th June Time: 5pm - 6.30pm Venue: Nippon Kitchen, 91 West George Street, Glasgow G2 1PB RSVP: [email protected] or call / text 07595 106459 We look forward to seeing you there!

Did you know that today is the first ever World Day for Assistive Technology? Grayling is proud to be working with ATscale, the Global Partnership for Assistive Technology and Unlock The Everyday campaign partners to launch this new awareness day and help shine a global spotlight on the issue of assistive technology access. To mark the day, the Unlock The Everyday campaign is launching a new short film, produced by our very own creative team, which highlights the life-transforming potential of assistive products, such as wheelchairs, prosthetics, glasses, hearing aids and digital devices. Watch the film and find out more here: bit.ly/4c7Cs4z. #CreatingAdvantage #UnlockTheEveryday #WorldATDay