GoodFit.io

Who's back at SaaStock for the annual pilgrimage this year? For anyone around, delighted to be running a "masterclass" on Tues Oct 15th at 14.30 - titled "Outbound 2.0". More below.👇 Over the past few months with the Notion Capital crew, GoodFit.io customers and with anyone who will listen, we've been exploring what's next in how we're going-to-market. It's been particularly interesting setting up outbound programs for GoodFit of late. Comparing the experience to my time running things @ Paddle whereby a traditional SDR:AE outbound setup was our exclusive channel, driving 300% YoY growth in the early years. 13 years on demand generation is harder than ever, CAC is spiralling, prospects are bombarded with noise, and outbound approaches are under heavy scrutiny. As a result there's a bunch of folks out there feeling stuck 🥶. So what what do we do? How can you harness the tech out there? What results should you be expecting? To help answer these q's, we'll do a deep dive into our experience setting up SDR models vs entirely programmatic outbound at GoodFit. Sharing data on performance, costs and how you can replicate a successful approach in your business. Drop me a DM if you're coming (we'll send out some bits to those attending in advance), or if you'd like a ticket to the event this year. We've got a few going spare 🎟️! 

🎤 🫳 S3E4: Harrison Rose, Co-founder of Paddle & GoodFit.io 🎧 Link to listen in the comments.

Today on the show we have Harrison Rose, CEO & Co-Founder of GoodFit.io. In this episode, Harrison discussed how you can use data-driven strategies to identify your Ideal Customer Profile (ICP) and improve retention. Here's what you'll gain from this episode: ✅ Learn how to define and refine your Ideal Customer Profile (ICP) using data 📊 Discover the best data sources and techniques for sizing your addressable market 🚀 Understand the importance of quick time-to-value and adoption to reduce churn 💡 Insights into the differences between bootstrapping and VC-backed growth 🔍 Explore the unique retention challenges in the high-churn data industry Tune in to the full episode on Apple Podcasts, Spotify, or your favorite podcast platform. Links to the recording are in the comments. We'd love to hear your thoughts!

One of the keys to booking more than 500 sales meetings quarterly for us? We're very, very precise about who we target with our ads and with our outbound efforts Here’s how we currently do account prioritization and scoring at Chili Piper We have 300 (!) criteria on the account that we take into account before we reach out  They won’t all fit in one LinkedIn post, but here’s the summary We have a few qualification criteria based on what our software does  - They have to use Salesforce/Hubspot as a CRM  - They are in B2B - They have a “Contact Us” type of form or a “Free trial” funnel on their website In addition, we found that customers with the highest LTV have the following characteristics:  - Have high complexities in their routing (no surprise here), meaning they:  - Have more than 10 sales reps  - Have a high influx of leads - Have a complex sales cycle (have AMs, CS) in addition to AEs  - They use multiple tools to optimize their funnel  - They use marketing automation tools(Pardot, Marketo, Hubspot)  - They use sales engagement tools - In-app optimization tools  - Are in good standing  - Have good G2 reviews  - Have some founding We sell faster if they - Are based in the US  - Have more than 100 employees - Are in SAAS  - Have SDRs - Have Demand Gen/Growth Marketing function  - Have paid campaigns running  - Have a chat on their website - Have a rev ops function  - Are Hiring  - Use swag to their prospects  - Sell to SMBs Takes us longer to sell if  - They are more traditional (this applies to companies funded before 85)  - Are on Outlook (sorry all Microsoft shops!) We have different weights for these criteria, and we only distribute 10 accounts a day to SDRs a day. Only those that have high scores We also use some intent channels /tools for distribution (currently using G2, and Crossbeam for data from our partners and Usergems) As for accounts that get pushed to advertising campaigns: we try to do a combination of high scores and cold accounts (meaning accounts that haven’t heard of us - yet) Curious to hear more about our account scoring/routing? Follow Tara Robertson newsletter on our website for more in-depth /longer articles than what I’m able to post here on LinkedIn 

We're #hiring a new Sales Executive in London Area, United Kingdom. Apply today or share this post with your network.

We're #hiring a new Solutions Engineer in London Area, United Kingdom. Apply today or share this post with your network.

Hitting targets to it's time to bring onboard some extra folks who can help us accomplish our goals! Three open roles shared below 👇

Don't take our word for it, check the comments out!

Wonder who commented on RevOps?

Great way to KO #SaaStrEuropa last night w/ dinner hosted by Captivate Talent & GoodFit.io. Christopher Gannon knows how to throw a dinner party, and a pleasure to co-host this time around. Always awesome to catchup with old friends and make some new ones too. It’s gonna be a helluva week at the event, with dinners, breakfast and more … Hit me up if you wanna grab coffee while at the event!