Golin London

Natasha Weeks, Executive Director on our Consumer health team, reflects on the power of humour at this year's Cannes Lions International Festival of Creativity and how it can be used in consumer healthcare campaigns to drive engagement and behaviour change 👏

We’re always looking for ways to extend our campaigns beyond the initial launch moment and to build conversation with our audience. So following our ASICS EMEA 15 Minute Weight Loss campaign a few weeks ago, which tackled peoples' obsession with exercising for weight loss, we are taking the conversation deeper with a sponsored episode of the hugely popular podcast, Should I Delete That. Em Clarkson, Alex Light and Sian Lord – each hugely influential in the body positivity space - discussed our campaign and the importance of exercise for mind and body. Sian's story of how she used the positive power of exercise in her recovery is incredible. Thanks to our clients Caroline Fisher Esther Turkenburg Gary Raucher for exploring new formats and finding new ways to positively change people’s relationship with exercise. And our brilliant team Gemma Combellack Jess Moore Antea Pezzo Migle Matiuke Listen to the episode here 👉https://lnkd.in/eNjawd5c

Huge congratulations to Golin's Alex Pearse, who has been selected to join the PRCA’s Equity and Inclusion advisory board. The board is dedicated to championing DEI, setting benchmarks and defining excellence within the PR industry. https://lnkd.in/ecPmJ_XH

Golin London's President, Ondine Whittington, Chief Creative Officer, Alex Wood caught up with PRovoke Media to share how our historic Cannes Lions Grand Prix campaign, The Misheard Version, was developed. Thanks Maja Pawinska Sims for taking a walk behind the scenes of this work. https://lnkd.in/ecpzSWva

We came. We won. We made PR history. Taking a moment to celebrate a remarkable Cannes Lions International Festival of Creativity for Golin last week. We are so proud to come home with so many firsts - our first Cannes Lions win for London, our first Grand Prix and the first-ever agency to win PR Lions Grand Prix for a PR agency's creative idea. 🤩 Thank you to all Golin teams that make change that matters, to clients that believe in our ideas and to the incredible collaboration that fuels the best work of our lives. #GrandPrix #PRhistory #GoAllIn #ChangeThatMatters

“We’re making ideas you can’t ignore – as earned agencies always have – but the scale, craft and measured effectiveness of ideas is being dialled up.” Alex Wood on Golin's and the PR industry's Cannes Lions success in today's PRWeek UK. https://lnkd.in/grqfNAEP

Nope, we are definitely not mishearing things (we got tested at Specsavers), we really did just win a 🏆 SECOND GRAND PRIX 🏆 at #CannesLions2024 for Specsavers, The Misheard Version. Plus another Silver Lion! To receive this highest possible accolade for the second time is mind-blowing! We are so proud of our partnership with Specsavers and the fearless team that brought this idea to life. With this win, we also make history as the first PR agency to be awarded the PR Lions Grand Prix and solely credited for idea creation since the category launched in 2009. In case you’re counting: 🌟 x2 Grand Prix - Audio and PR 🥇 x1 Gold - Audio 🥈 x3 Silver - Audio, PR and healthcare #ChangeThatMatters #GoAllIn #DessertSpoons #CannesLions2024

Adding to our incredible Cannes Lions wins last night, we are beyond excited to be named Unilever's Agency of Record for the Dirt Is Good portfolio.   Golin was selected to support earned strategic and creative work across the whole portfolio, which includes OMO, Surf Excel, Breeze, Ala, Skip and Rinso, as well as Persil. We couldn't be more proud to work with these iconic brands. 👏   #DirtIsGood 

We won GRAND PRIX at the Cannes Lions International Festival of Creativity for Specsavers The Misheard Version. 🔥 🔥🔥 Plus a GOLD and two SILVER across healthcare and audio. Truly a sensational achievement for our #client Specsavers and our London teams - an integrated team effort across Golin and Virgo Health. 🎉 #GoAllIn #ChangeThatMatters

Kicking off the Cannes Lions International Festival of Creativity with big news - an incredible 13 SHORTLISTS for The Misheard Version with #client Specsavers 🔥 x4 PR x4 Audio x3 Health & Wellness x2 Social and Influencer #GoAllIn #Changethatmatters