📣 Last call 📣 Join BBC and Vans on our webinar tonight! Hear from the virtual strategists, developers and marketing leaders behind iconic brand activations. 📈 Charles Hambro - GEEIQ 📊 Albane Prioux - GEEIQ 📰 James Reevell - BBC 👟 Lizzy Yao - Vans 🤖 Winnie Burke - Roblox 🎮 Lauren Mettler - Rec Room 👩💻 Heesuk Ricky Kang - NAVER Z (ZEPETO) 👾 Erik Londré - Karta 🕹️ Jordan Baker - Moonrock 🦸 Zach Hahn - Super League 👠 Annalora von Pentz - Copper 🚗 Harry Bienenstock - Voldex 🏠 Jason Steyaert - Century Games Register now 🔗👇
GEEIQ
Business Intelligence Platforms
London, England 6,411 followers
The data platform, team of experts, and insights provider that empowers brands to engage the virtual world.
About us
GEEIQ is a London-based data platform and insights provider that enables some of the world's biggest brands, including H&M, L'Oreal, and even Elton John, to navigate the virtual world. We empower brands of every shape and size to create long-term, data-led virtual strategies that enrich the experience of untapped virtual communities, grow addressable audiences, and create sustainable revenue streams in this new marketing and communications vertical. Our platform leverages data from across the vast landscape of virtual gaming and social environments to enable benchmarking against branded virtual activations, competitor analysis, partner and influencer identification, as well as a deeper understanding of audience affinities and demographics. For our Premium and Enterprise subscribers, our in-house experts provide bespoke reporting and long-term virtual strategy curation that are focused on tangible measurement and attribution, rather than positive PR and metaverse ‘hype’. Get in touch at [email protected]
- Website
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http://GEEIQ.com
External link for GEEIQ
- Industry
- Business Intelligence Platforms
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Marketing, Gaming, Content, Creative, Advertising, Content Production, Metaverse, Metaverse Strategies, Campaign Management, Digital Marketing, Ideation, Content Distribution, Influencer Marketing, and Metaverse Optimization
Products
![Click here to view GEEIQ]()
GEEIQ
Marketing Intelligence Software
GEEIQ is an enterprise platform that leverages data to help brands navigate the metaverse effectively. It is the primary platform to identify and optimize metaverse strategies, empowering brands to reach, engage and retain new audiences.
Locations
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Primary
Get directions
GEEIQ, 168 - 173 High Holborn
3
London, England WC1V 7AA, GB
Employees at GEEIQ
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Michel Cassius
Chair at GEEIQ, Co-Founder of Toucan | ex Apple, EA, Microsoft & Michelin | two successful exits Bookatable and YoYo Games | Entrepreneur…
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Simon Massey
Director Blueprint12 Ltd - Advisor to Spinnersuk.com, Advisor to GEEIQ, Advisor to Ape2o.
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Bojan Komazec
DevOps Engineer | Guest Speaker at University of Oxford | Machine Learning & Data Science Enthusiast
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Dominic Benton
Head of Product at GEEIQ
Updates
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🚀 There’s been a 58% increase in brands entering gaming in H1 2024 vs. 2023. They're not just showing up. They’re using virtual worlds for full-funnel marketing. Join our webinar to see how brands like Vans and BBC are turning platforms like Roblox and Fortnite into mainstays of their marketing strategy. Don’t miss out 👇 Charles Hambro Albane Prioux Annalora von Pentz Lizzy Yao Lauren Mettler Jason Steyaert Erik Londré Jordan Baker Zach Hahn Winnie Burke Harry Bienenstock Heesuk Ricky Kang James Reevell
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How can brands connect with Gen Z through gaming? Albane Prioux, who’s crafted virtual strategies for L'Oréal and Tommy Hilfiger, breaks it down. For more insights from Albane, along with speakers from Vans and the BBC, join our webinar next week. Register now and we’ll see you then👇
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Versace. The US Open. Manchester City Football Club. Now, Crocs, Inc.. These are just a few brands that have integrated into Fortnite this year so far. Why? Integrations offer brands a cost-effective and time-limited way to enter popular gaming experiences and tap into their large, pre-existing audience. Learn more about the results brands get from these investments in our upcoming webinar. Speakers include BBC, Vans, and Copper. Register below and we’ll see you there! 👇
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Driving Gen Z loyalty. Increasing conversions. Find out how brands like Walmart and Paris Hilton are using virtual worlds for full-funnel marketing. Register for our latest webinar. Link below👇
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Warner Bros. Entertainment's ‘Beetlejuice Beetlejuice’ hit 23M visits on Roblox in over a month. But is that real success and will it continue? To answer the first part of the question, the numbers say yes. For context, Universal Pictures’ Despicable Me 4 hit 17M visits, DreamWorks Animation’s Kung Fu Panda reached 16.9M, and Shrek pulled in 9.8M in similar timeframes. In its first three weeks, [BEETLEJUICE] Escape the Afterlife ranked #1 in branded virtual activations, outperforming long-time leaders like SEGA’s Sonic Speed Simulator and Mattel, Inc.’s Barbie Dreamhouse Tycoon. 621K average daily visits and 896 active players prove it’s not just about top-line visitor numbers. From a commercial perspective, the virtual Fandango box office also drove PR success after offering free virtual items for movie ticket purchases. While the exact number of ticket sales is unavailable, more than 150k visits were made to this section of the game. But can this momentum last? Since September 7th, visits have started to plateau. As we enter the autumn season and ‘Beetlejuice Beetlejuice’ moves from cinemas to at-home movie buys, a Halloween-themed update could revive engagement and lead to more commercial success. Whether this happens, only time will tell.
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By the end of H1 2024, 312 brands had activated in virtual worlds. From Maybelline New York and HUGO BOSS to Visa and UEFA. Hear directly from the minds behind some of these virtual strategies in our upcoming webinar! Speakers include: Annalora von Pentz (Copper) Lizzy Yao (Vans) Winnie Burke (Roblox) Lauren Mettler (Rec Room) Heesuk Ricky Kang (NAVER Z (ZEPETO)) Erik Londré (Karta) Jordan Baker (Moonrock) Zach Hahn (Super League ) Harry Bienenstock (Voldex) Jason Steyaert (Century Games) Joe Ferencz (Gamefam) Charles Hambro (GEEIQ) Albane Prioux (GEEIQ) Find the link below and see you there! 👇
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What’s Balenciaga's Web3 strategy in 2024? Barney Lynch, who works with Versace and Louis Vuitton on their virtual strategies, shares his insights in Jing Daily’s latest article: “BALENCIAGA’s NFC strategy is reflective of how technology is being used to provide elevated experiences in fashion that push it beyond just physical clothing, connecting other artistic mediums and, in doing so, provide greater insight into the inspirations of those behind the brand.” Catch Bethanie Ryder’s full article in the comments below 👇
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