Genius Sports

Game on. 𝗙𝗔𝗡𝗛𝘂𝗯 just changed the rules of sports marketing. Own the moment with hyper-targeted multi-channel campaigns fuelled by real-time sports data and dynamic creative that adapts to every play. All from one powerful platform. 🆔 𝗙𝗮𝗻-𝗙𝗶𝗿𝘀𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 Safely integrate 1st-party data, overlay proprietary audiences, and capture the fan journey with Genius Sports' identity graph, FANHub ID. 🎯 𝗖𝘂𝗿𝗮𝘁𝗲𝗱 𝗮𝗻𝗱 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗜𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 Buy high-quality, brand-safe media across social and programmatic channels, including display, video, CTV, audio, and DOOH. 📈 𝗕𝗶𝗱𝗱𝗶𝗻𝗴 & 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 Monitor performance with customisable bid models, real-time reporting, pacing and bidding strategies based on audience datasets, inventory, and live game data points. 🎨 𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 Scale your campaigns with display and video creative that instantly integrates Genius Sports' play-by-play data and fan preferences. #FANHub #GetInTheGame #SportsMarketing

❓ How can teams deliver engaging fan experiences without knowing who they are and what makes them tick? That's where the overwhelming importance of first-party fan data comes in, making possible: 📲 More on-platform engagement 🏆 Personalised fan journeys 🤳 Unique tailored content 🔗 Stronger fan relationships Follow the link to download our new whitepaper, written in partnership with SportBusiness 👉 https://bit.ly/4eoB92k #fanengagement #fandata

Are you heading to Advertising Week in New York next week? 🗽 Join our panel 𝗧𝗵𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗛𝘂𝗱𝗱𝗹𝗲: 𝗨𝘀𝗶𝗻𝗴 𝗗𝗮𝘁𝗮 𝘁𝗼 𝗥𝗮𝗹𝗹𝘆 𝗧𝗼𝗱𝗮𝘆'𝘀 𝗦𝗽𝗼𝗿𝘁𝘀 𝗙𝗮𝗻𝘀 📅 Tuesday, October 8 at 4:20pm 📍 Innovation Stage, Lower Level 2 (Trends Zone) Moderator, Eric Jackson (Sports Business Reporter at Sportico), will be joined by a powerhouse panel featuring Manny Puentes (GM, Advertising at Genius Sports), Sarah Bishop (VP of Growth Audiences at the National Football League (NFL), and Gina Whelehan (Senior Director of Video at Butler/Till). They'll reveal: 📖 The playbook for captivating today's multi-platform sports fans 🎯 How real-time game data is transforming programmatic and social media campaigns 🏈 Insider strategies from the NFL on expanding and diversifying their fanbases Don't miss the chance to gain a competitive edge. Leave inspired and equipped to elevate your sports marketing game. #awnewyork24 #sportsadvertising

🙌 Genius Sports has been shortlisted in four categories at the SBC Summit Latinoamérica Awards 2024. Our live betting solutions and player marketing tools continue to play an integral role in fueling growth across the region, especially as Brazil moves toward the launch of its regulated industry in the new year. Our achievements this year include: ⚽ Adding venue coverage of popular local leagues including the Campeonato Brasileiro, Argentinian Primera and Columbian Dimayor. 🎯 The industry's only iGaming-specialist programmatic trading desk that optimises spend based on the sporting calendar. 🎮 Our new suite of F2P games for sportsbooks, including Daily Fantasy, Spin to Win and Pick6. ▶️ BetVision, combining a low latency NFL live stream, augmentation and personalised viewing modes onto a single-screen view for the first time. Congratulations to all the nominees! View the full shortlist here: https://lnkd.in/dNXdb-6b

🚨 We're delighted to announce the appointment of Mark Kropf as our new Group Chief Technology Officer. With over two decades of experience in technology leadership, Mark joins us from Google and will be critical in the continued deployment of 𝐆𝐞𝐧𝐢𝐮𝐬𝐈𝐐, our next-generation sports data and AI platform. Read more 👇🏼

With the #NFL season in full swing, we've struck a new partnership with Reddit, Inc. to power their live sports scores feature with official league data.🏈🚨 "By working with Genius Sports, we’re able to make these conversations even more immersive and engaging and bring NFL fans on Reddit closer to the play-by-play action.” National Football League (NFL) #GeniusSports

🏈 Gathering over 𝟭𝟳 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗵𝗼𝘂𝗿𝘀 of digital engagement in the past year (up 13%), it's no secret that for advertisers, the National Football League (NFL) represents the biggest opportunity in sports. 🚀 Off-the-scale non-TV engagement. 📈 All-time-high league perception. 🤝 Unmatched fan connections. Our new guide, 𝗦𝗰𝗼𝗿𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗡𝗙𝗟 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴, explores the astronomical growth of the NFL's digital reach and maps out some simple steps for brands looking to maximise the opportunity. 👇 Download the snappy playbook and start calling your own advertising plays: https://lnkd.in/eSYwSsfh #advertising #nfl

💬 “Gamification is a great way to incentivise repeat on-site engagement. In the future, products like BetVision will enable watch-and-play experiences that utilise AI to deliver personalised F2P picks based on user behaviour and the live game state.” Earlier today at SBC Summit, Judd Goldstein spoke on the panel: CRM Strategies: Harnessing Gamification and AI to Drive Loyalty. The discussion highlighted how gamification enhances the live sports viewing experience for the modern fan, meaning operators with a free-to-play strategy can boost engagement. By integrating AI, operators can take this further and personalise touchpoints based on users' F2P gaming activity. #sbcevents #sbcsummit

🥁 We're finalists in the Media category at The Drum Awards Festival for our campaign with the world’s largest single-day sporting event, the Indy 500 🏎 Indianapolis Motor Speedway approached Genius Sports to help drive ticket sales, target fans in local states, and serve data-driven video ads to create purchasing urgency. We designed a full digital campaign using programmatic advertising to target racing enthusiasts in Indiana, Kentucky and Ohio in the build-up to race day, achieving: 🎟 𝟭,𝟲𝟬𝟬 extra tickets sold 💰 𝟱.𝟵𝘅 ROAS 🤳 𝟭𝟵.𝟱𝗺 impressions Read the full case study: https://lnkd.in/eNUnNK4m

🚀 We're underway at SBC Summit! Visit us at 𝗦𝘁𝗮𝗻𝗱 𝗗𝟭𝟰𝟱 to find out how Genius Sports' award-winning live betting products power the likes of bet365, DraftKings Inc., Entain and many more. Additionally, we're showing our full iGaming media agency service, including our sector-specific programmatic trading desk with exclusive betting and gaming inventory, dynamic data-driven ad creative, and new for this year, our suite of F2P games designed to help sportsbooks increase player loyalty. #sbcevents #sbcsummit