Genflow

Gen Z’s top 10 beauty brands of 2023 have been revealed, and they have something in common… 💄🛍 These brands all use social media and influencer marketing to reach their target audience 📲 Brands like Fenty Beauty and Rare Beauty harness the power of their founder’s audience and their influence over make-up trends to boost sales. Whereas brands such as E.L.F. BEAUTY and Glossier, Inc. are consistently working with influencers of all sizes to dominate Gen Z’s social media feeds. The power of online creators and social media in shaping trends and shopping habits is only getting stronger 📈 Source: https://lnkd.in/gjAmqDgc

Happy Friday! It’s that time when we recap the biggest #SocialMediaUpdates and #CreatorEconomy news of the week 👇 📲 YouTube has added new Premium features for Shorts, including ⁠⁠Picture in Picture mode and Smart Downloads for offline viewing 🔓 Instagram is developing a Shared Access feature, allowing up to three people to manage their accounts without sharing passwords 💡 TikTok is testing the ability to upload custom thumbnails from your camera roll 🛍 Creators and brand owners Matilda Djerf and Francesca Aiello are the latest to collab with Erewhon on their own signature smoothie 💰 TikTok Shop will soon allow sellers to offer partial refunds to customers 🎙 Twitch has announced a slate of new tools, including “Drop In,” enabling two creators to livestream on both of their channels simultaneously 📺 Khaby Lame is releasing a new show on Tubi 🤖 TikTok is developing a new AI chatbot called Genie 👎 X is experimenting with a downvote option on post replies 💬 TikTok is introducing Primary and Secondary chat filters for your DM inbox

Congratulations Anna! 🚀🚀

We’re halfway through the year and it’s non-stop at Genflow 🚀 Check out our biggest new launches and achievements from June 👉 #socialmedia #creatoreconomy 

Happy Friday! It’s that time when we recap the biggest #SocialMediaUpdates and #CreatorEconomy news of the week 👇 📍 TikTok is introducing new Location Pages for Food, Hotels, and Shopping 🎥 X is making live-streaming a Premium-only feature 📣 Meta is rolling out Broadcast Channels to all Facebook Pages with over 10k followers 💬 Instagram is experimenting with chat widgets for DMs, including a countdown widget, a timezone widget, and a pinned content widget 🧸 MrBeast has unveiled his new line of collectibles and action figures, MrBeast Lab, coming to the US this July 📈 Facebook is introducing A/B testing for Reels, with variations in captions and covers ⏰ X will soon show you analytics on when your audience is the most active on the app 🎙 Alex Cooper’s media company, Unwell, has signed rising creator Hallie Batchelder 🎬 Pinterest users can now turn boards into videos for sharing on Instagram and TikTok 🔗 YouTube is testing the ability for users to @-mention other channels in their YouTube comments

On social media in 2024, you can no longer rely on aesthetics and pretty pictures to grow your following ❌ Audiences expect more and only the most engaging and valuable content succeeds, but high-quality visuals still play an important role. We want to hear from you: How important are aesthetics when you decide to follow a creator? 📲

Happy Friday! It’s that time when we recap the biggest #SocialMediaUpdates and #CreatorEconomy news of the week 👇 🔍 Instagram is testing a “Creator Insights” feature on profiles only viewable by Brand Accounts, where brands can see a snapshot of the creator’s Growth, Reach, and Engagement over the past 30 days 📸 TikTok has quietly launched a new image-sharing app to rival Instagram called “Whee” 🥤 MrBeast is reportedly launching a beverage brand and a mobile gaming app ✏️ YouTube is experimenting with Notes, a feature similar to Community Notes on X, where users can add context to videos 🎶 Instagram has added the option to add music to carousel posts that feature videos 🎬 YouTube now lets creators edit videos that are more than 6 hours long 🧖♂️ Jake Paul has launched a men’s lifestyle brand, W, initially launching with body wash, body spray, and deodorant 🎥 Instagram is doubling down on its Close Friends feature, adding Close Friends-only Live Streams for up to 3 people 💬 YouTube is expanding Chat Topic Sorting to include comments on Live Streams

TikTok has quietly launched a NEW photo-sharing app to rival Instagram called “Whee” 📲 🤯 The description for the app highlights that it is designed specifically for sharing photos with friends and family, rather than for creators to build audiences, stating “Capture and share real-life photos that only your friends can see, allowing you to be your most authentic self,” and “Whee is the best place for close friends to share life moments.” This seems to be a direct response to Instagram which has seen many complaints in the past few years from users unable to see content from close friends and instead only seeing content recommendations. TikTok previously started rolling out another new photo-sharing app called TikTok Notes back in April, which makes the launch of “Whee” now slightly surprising. However, it’s clear to see that TikTok is definitely interested in the photo-sharing app market in one shape or form, and has Instagram’s user base in its sights 📸 Will you be downloading Whee? 💡

Turning social media into your career is all about diversifying your income streams 💸 As we’ve seen in the past, from monetization programs being removed, to YouTube’s ‘Adpocalypse,’ to the potential ban of TikTok in the US, you can’t rely on one platform or one tool for your income, Unless you find a way to own and monetize your audience off-platform, it can be taken away in seconds, which is why diversification is so important as a creator.