Fuse

Last week, Fuse was onsite for the UK's largest mass participation tournament, Play Your Way to Wimbledon, Powered by Vodafone 🎾 This grassroots event saw talented players of all ages competing in county and regional tournaments across the nation, with winners earning a chance to play at the national finals, taking place on Wimbledon’s iconic grass courts. Fuse provided support to Vodafone with producing talent, in the form of Tim Henman and Laura Robson, who made surprise appearances at the national finals, filming social content with the players, and helping run a coaching clinic on one of the days. Fuse also supported from a PR perspective, organising media interviews for Tim and Laura, helping shine a light on the weeklong event. #tennis #grassroots #wimbledon

Striking Gold: Unlocking the Secrets to Effective Olympic Advertising 🥇   Olympic advertising is a unique opportunity to connect with a global audience and showcase creativity. But what makes a gold-medal-worthy campaign?    New consumer research from System1 and Fuse highlights the best performing Olympic ads from around the world, uncovering 7 winning strategies for maximising creative effectiveness in sports.    Download the research to find out how you can make your mark: https://hubs.la/Q02Lxpzh0 #Olympics #Advertising #Marketing #SportsMarketing #System1 

Fuse CEO, Louise Johnson features in CNBC’s latest episode ‘Cashing in on the dream: How Olympic athletes make money’ and discusses how the landscape of brand involvement in the Olympics has evolved over the past decade. Not to be missed!  #CNBC #Olympics #Storytelling

After a brilliant first season together, we’re thrilled that our client Google Pixel has been shortlisted for the prestigious Leaders in Sport award for their remarkable collaboration with Arsenal F.C. and Liverpool Football Club.   Read more about the entry here ➡ https://lnkd.in/gjW8DPDR   #LeadersSportsAwards

We’re excited to gear up and deliver our final festival of the season with Vodafone this week. But first, check out how we brought the Nation’s Network to Glastonbury this year!   Fuse successfully executed: 🎪 The Connect & Charge tent: Offering free charging, WiFi, and battery pack rentals to 210,000 festival attendees. 📲 The Official Glastonbury 2024 App: With newly enhanced features such as creating a personal line-up, Spotify integration, new map function where fans can drop pins on locations. 🔖 A guest programme: Managing ticket holders across Vodafone's business teams.   We enjoyed every moment of it and can’t wait for Glastonbury in 2025! #festival #music #nationsnetwork

Fuse Partnership News! 🚀 We’re excited to announce our new partnership with BRIDGED, an organisation dedicated to showcasing career opportunities in sport and entertainment for young, aspiring individuals from diverse backgrounds. Together, we'll empower talent and enhance diversity and representation across our industry. With Bridged's expertise, Fuse aims to strengthen our DE&I strategy, ensuring a fair hiring process and reinforcing our commitment to a diverse and inclusive workplace. Read the full press release here ➡ https://lnkd.in/esb9tJ8h #diversity #inclusion #dei #sports #entertainment

Our CEO, Louise Johnson, joined ADWEEK’s podcast 'Yeah, That’s Probably an Ad' to discuss the evolving landscape of Olympic sponsorships and brand activations, as well as highlighting the IOC's efforts in embracing modern marketing. Listen now on… ▶️ Spotify – https://lnkd.in/g8-gQ7qJ ▶️ Apple Podcasts – https://lnkd.in/g-vQ3Wv8 #podcast #sports #adweek #olympics

Reflecting on our incredible experience at Wimbledon earlier this month!   Vodafone has successfully launched its 2024 summer creative campaign 'The Nation’s Network,' which made waves at Wimbledon - providing fans with engaging experiences at the Vodafone Connection Hub in the Southern Village, and in their hospitality retreat. Our team project-managed and executed several activations on-site, including:   🎾 Accuracy Challenge: An interactive game where fans could score points and get their name on the leaderboard. 📷 Iconic Photobooth: A memorable spot for fans to capture and share their Wimbledon experience. 🎁VeryMe Vending Machine: A chance for fans to win exciting prizes. ✨Surprise and Delight: Surprising Connection Hub visitors with coveted Centre Court tickets. These activations highlighted the strength and reliability of Vodafone’s award-winning network, enhancing the connection between fans, players, and the Championships. #tennis #nationsnetwork #activation #summer

This week at Lega Serie A headquarters in Milan, our colleagues in Fuse Italy unveiled ‘Beyond Visual Attention: Quando La Comunicazione FA Goal’, a groundbreaking study that explores how brands can earn greater attention by marketing in and around football. ⚽ In collaboration with Lega Serie A, Ipsos Italia, AINEM Associazione Italiana Neuromarketing, and K2, this research explores:   1. How fans respond towards to football content before, during, and after matches. 2. How media consumption varies by channel. 3. The brain’s reaction to content and advertising stimuli in relation to Italy's most beloved sport.   Marco Girelli, CEO of OMG Italy, highlighted the role football plays in enabling brands to earn more attention from their marketing efforts, especially in an overcrowded landscape.   With support from Annalect, Stefano Cervini, Chief Intelligence and Data Analytics Officer at OMG Italy, highlighted football’s ability to play a role across a variety of media. While the live game remains an appointment to view across all generations, there are significant engagement opportunities beyond the 90-minute match.   #BeyondVisualAttention #football #italia

Last year, we collaborated with the brilliant people at System1 to deep dive into the creative effectiveness of sport sponsorship activation. We discovered that sport can truly deliver a ‘dividend’ that gives traditional brand advertising a run for its money. With UEFA EURO 2024 reaching its climax, we’re pleased to release the results of our study into sponsor (and non-sponsor) activity. Once again, brands that embrace sponsorship are capitalising on its brand building ability. A special shout out to Lidl who used their exclusive right to supply player escorts as the mainstay of their campaign – something only achievable through sponsorship. #sponsorship #euros #advertising