⏰ Less than 24 hours to go until this year's News in the Digital Age event! Tomorrow's London Summit, held in partnership with the Google News Initiative, will bring together leading media executives, editors and industry thought leaders from across Europe, the Middle East and Africa. Our expert speakers' key discussion points are: 🔹 Financial Resilience - Explore factors that underpin financial resilience 🔹 Monetisation - Best practices in executing successful revenue diversification 🔹 Building products & audiences - Developing news products for the audiences of tomorrow 🔹 Strategic foundations - How could AI positively impact the business model of journalism? Make sure you follow us to see updates throughout the event. #NITDA24 Our confirmed speakers 👇 Joanna Levesque, Sulina Connal, John Ridding, Lisa MacLeod, Arun Venkataraman, Mirja Cartia d'Asero, Styli C., Madhumita Murgia, Ezra Eeman, Lea Korsgaard, Matt Cooke, Jodie Jackson, Khalil A. Cassimally, Nick Petrie, Sarah Marshall, Dímitra Létsa, Jim Egan, Yvette Uloma Dimiri, Keith Underwood, Koen Meeusen, Maria Toycheva, Peter Nagy, Rudolf Gruner, David Dinis,Julia Harris, Estefania N. , Fernando Hernández Morondo, Shirin Shity, Jose Gutierrez Cuellar, Nadia Kohler, Dimitar Mitkov, George Montagu, Danny Spears, Alessandro De Zanche, Katie Le Ruez, Emanuele Porfiri, McKinley Muir Hyden, Adriana Menezes Whiteley,
FT Strategies
Business Consulting and Services
London, London 35,936 followers
Specialist Media Consulting from the Financial Times.
About us
FT Strategies is the specialist media consultancy owned by the Financial Times. Staffed by the experts who successfully transformed the FT’s business model in the face of disruption, FT Strategies works with news and media organisations globally, to help them address strategic challenges, drive sustainable growth and innovate using AI, technology and data.
- Website
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https://www.ftstrategies.com
External link for FT Strategies
- Industry
- Business Consulting and Services
- Company size
- 51-200 employees
- Headquarters
- London, London
- Type
- Privately Held
- Specialties
- digital transformation, digital subscriptions, digital customer growth, monetisation of audiences, and recurring revenue
Locations
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Primary
Bracken House, 1 Friday Street
London, London EC4M 9BT, GB
Employees at FT Strategies
Updates
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❓How are publishers navigating the evolving landscape of Content Management Systems? What drives their decisions when selecting a CMS, and how satisfied are they with the platforms they currently use? As digital audiences grow and AI reshapes content creation, these questions are becoming increasingly critical for news organisations worldwide. 💡 At FT Strategies, we set out to explore these issues in-depth by directly surveying publishers about their CMS experiences and needs. Our new report focuses on three core areas: 1. Current CMS Use & Satisfaction 2. CMS Implementation & Maintenance 3. Factors Influencing CMS Purchase Download the report here 👉 https://lnkd.in/eMzw7E2y
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📰 George Adelman, Principal at FT Strategies, recently interviewed Janet White, Print Director at the Financial Times, about her career and the evolving landscape of print media. Janet discussed the challenges of digital transformation, changing consumer behaviours, and economic pressures on print media, highlighting the FT's strategic adaptations, including focusing on niche publications and optimizing print operations to maintain its market position. Read the full article here 👉 https://lnkd.in/esBpyrqU
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💡 To ensure the sustainability and long-term relevance of organisations across the media industry, it's crucial to understand Gen Z's media habits and preferences. In his latest article, master media strategist Damian Radcliffe outlines the current key trends influencing the engagement of younger audiences, referencing our report 'Next Gen News' as a valuable source of insights with effective strategies on how to engage this hard to reach audience. Read Damian's article here 👉 https://lnkd.in/ejNiXqQk Download our Next Gen News report here 👉 https://lnkd.in/e_ubrwTj
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FT Strategies and the Google News Initiative are thrilled to present the speakers for this year's News in the Digital Age event, taking place in London on Tuesday, 3 September. Our impressive line up of speakers will discuss vital transformative business solutions for the publishing industry, including strategies to ensure sustainability and diversification during heightened pressures and declining trust in the media. View our confirmed speakers below 👇 Joanna Levesque, Sulina Connal, John Ridding, Lisa MacLeod, Arun Venkataraman, Mirja Cartia d'Asero, Styli C., Madhumita Murgia, Ezra Eeman, Lea Korsgaard, Matt Cooke, Jodie Jackson, Khalil A. Cassimally, Nick Petrie, Sarah Marshall, Gerrit Rabenstein, Jim Egan, Yvette Uloma Dimiri, Keith Underwood, Koen Meeusen, Maria Toycheva, Peter Nagy, Rudolf Gruner, David Dinis,Julia Harris, Estefania N. , Fernando Hernández Morondo, Shirin Shity, Jose Gutierrez Cuellar, Nadia Kohler, Dimitar Mitkov, George Montagu, Danny Spears, Alessandro De Zanche, Katie Le Ruez, Emanuele Porfiri, McKinley Muir Hyden, Adriana Menezes Whiteley,
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FT Strategies reposted this
Earlier this year FT Strategies, Financial Times' media consultancy, released a report delving into the news needs and preferences of younger generations, putting forward steps news media companies have to take in order to build a closer relationship with younger consumers. MediaCat Magazine talked to George Montagu, Senior Manager & Head of Insights at FT Strategies, about the report’s details and implications for the wider media industry.
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🗞️ To overcome challenges like declining traffic, shrinking revenues, and rising costs, media companies must streamline operations and prioritise efficiency for long-term sustainability. FT Strategies' "Path to Profitability" framework suggests reducing production costs, improving supply chain efficiency, and implementing quality controls. A case study of the Financial Times highlights these successful strategies, resulting in significant cost reductions and enhanced profitability. Read the article here 👉 https://lnkd.in/ewDmwjrz
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FT Strategies reposted this
In today’s media landscape, engaging younger audiences is both a challenge and an opportunity for newsrooms. Understanding the media habits and preferences of Gen Z is crucial for the sustainability and long-term relevance of players across the media industry. Master media strategist Damian Radcliffe outlines the key trends impacting the engagement of younger audiences right now and offers actionable tips on how to attract and better serve them. | Read this story on our website and if you enjoy it, subscribe at the bottom of the page to receive more from Damian -- and DCN's other expert writers and analysts -- every Thursday. https://lnkd.in/eyn4xeNp
Engaging young audiences: top trends and tactics
https://digitalcontentnext.org
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📈This month's special edition newsletter is the first in a two-part series on achieving profitability. FT Strategies analysed data from over 400 news organisations and found that publishers who actively monitor costs and forecast revenues achieve a 6% profit margin, while those who don't face a 4% loss. Our Path to Profitability solution provides a comprehensive framework to help media organisations reduce costs, eliminate inefficiencies, and ultimately increase profits. Find out more in the full update below 👇
📈Your August update: The path to profitability
FT Strategies on LinkedIn
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🗣️ FT Strategies' Head of APAC, Sabrina Daryanani, will be speaking at Futurecast today, hosted by the ABC Innovation Lab in Sydney. The event gathers technologists, content creators, and industry leaders to discuss the fast-paced changes in the media industry. Specifically, they will explore the evolving landscape of information and entertainment, and most importantly, how to prepare for it. If you're attending, don't miss Sabrina's presentation at 3pm ACT, 'The Future News Consumer'. https://lnkd.in/eJeAjXUY
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