Floral Street

Our founder Michelle Feeney recently sat down to chat fragrance freedom, sustainability and the beauty industry for the latest podcast episode of Exhibit A with Abbey Clancey 🎙️ From “doing things differently”, to the challenges involved in juggling a career and motherhood, and how Floral Street grew from the kitchen table to a global fragrance business – Abbey and Michelle chat about the realities of being women in business, and how perseverance and self-belief can take you anywhere you want to go. Listen to the episode now on Spotify or Apple Music! https://lnkd.in/gAihSKJn

We’re over the moon to be nominated for a 2024 QVC Beauty Customer Choice Award! 🏆 As an independent fragrance company committed to clean, vegan fragrances, we still pinch ourselves every time our products are recognised. Thank you to QVC for the nomination! If you’d like to vote for us, you’ve got until the 3rd September – head to http://QVC.com to cast your vote! 🗳️

The Floral Street team recently met up with our partners at Robertet Group (the world-leading perfume house) to catch up and learn more about the ingredients that make up every one of our scents. From understanding different fragrance families to the stories behind where individual ingredients are sourced and even creating brand-new scent combinations, it was such an insightful, interesting day that reignited our passion for clean fragrance 👩🏻🔬 We first partnered with Robertet due to our shared commitment to responsibly sourced and natural ingredients, and we’re so happy to be still working hand-in-hand 7 years later.

Did you spot us in the news? 👀 Our founder Michelle Feeney recently sat down with Antonia Hoyle at the Daily Mail to chat about the art of scentscaping, and to transform her home into a fine fragrance-filled oasis 💐 Different fragrances placed in different areas of the home can help to evoke feelings of calm, creativity and energy (and even cancel out the scent of ‘eau de damp dog’), wherever you need it. From our plastic-free scented reeds to our vegan, hand-poured candles, our responsibly-made fine home fragrances are available in a range of uplifting scents, from zingy grapefruit to cosy, warm vanilla. Read the article here https://bit.ly/4bBqPlP (and learn how to scentscape your space, too) 👇🏼

New launch alert: our Fragrance Discovery Wardrobe is here! Complete with 12 mini 2ml bottles of Floral Street fragrances (including multi-award-winning perfumes), it’s the perfect way to seek out scents that suit every side of our personalities. It’s also the first time since we launched that all 12 Floral Street perfumes are available in one single set. Each eau de parfum in the Fragrance Discovery Wardrobe was created in partnership with master perfumer Jerome EPINETTE of fragrance house Robertet Group. Housed in a recyclable case, the Fragrance Wardrobe creates a curious, tactile fragrance experience. Inside its paper sleeve is a guide to each scent, the ingredients used, the visual moodboard that encapsulates each fragrance, and a description of how it’s designed to make the wearer feel. “This is an exploration of Floral Street, designed to inspire fragrance freedom,” says our founder Michelle Feeney. “We don’t believe in sticking to a signature scent, because our fragrances should match how we want to feel and who we want to be on any given day. The Fragrance Discovery Wardrobe is here to help us all find a scent to suit every side of us.”

We were so happy to catch up with the team at Van Gogh Museum for their first ever Partner’s Day in Amsterdam last week. Our collaborative Floral Street x Van Gogh Museum fragrances Sunflower Pop and Sweet Almond Blossom all began with a shared love for nature and finding beauty in the everyday. Together, we brought Van Gogh’s fine art to life through fine fragrance with vegan and PETA-approved ingredients. It was great to present to our partners and be acknowledged for our sustainability efforts – we’re really proud to be one of their leading partners in this space. Thank you for having us Van Gogh Museum, we’ll be back soon! (It’s a real pinch-us moment to see our scents in the museum gift shop, too!)

Did you know – from our ongoing partnership with our friends at CleanHub we’ve so far helped to retrieve over 300,000 0.5 litre plastic bottles from reaching our oceans? We’re so proud to work with like-minded partners who care deeply about the planet. Yesterday we joined their annual London litter pick again, where we gathered to pick up and dispose of rubbish and plastic waste from the canal banks. Aside from it being a great excuse to catch up and enjoy some time outside, we love contributing to something bigger – helping our city to look better and protecting wildlife and animals that are affected by litter in the process. Through small collective action, we can continue to drive real change for the planet.

This World Environment Day, we’re reflecting on how we started. We knew from day one that the planet had to come first. Our founder Michelle Feeney had a vision of creating fragrances differently: with traceable, vegan ingredients, 100% recyclable packaging – and to change the way the world wears perfume. Every Floral Street scent is vegan and PETA -approved, and created in partnership with fragrance house Robertet Group, the world leader in traceable and responsible fragrances and natural materials. We were also the first in the fragrance industry to tuck our vegan fine perfumes into reusable, recyclable and biodegradable pulp packaging. Each box is made with recyclable wood fibres, and approximately one recycled coffee cup. We’re so proud of how far we’ve come, but know there’s still more we can do. Watch this space as we continue to champion better, planet-conscious practices and innovate in the fragrance space.

This morning, we had the pleasure of joining virtually with Lee Harding, Head of Retail and Education from Floral Street, who shared insights into their award-winning fragrances! We're incredibly proud to stock these exquisite scents. Pop into our Beauty Department and experience these beautiful fragrances for yourself🌸 #FloralStreet #AwardWinningFragrances #BeautyDepartment #FragranceLovers #voisinsdepartmentstore

With Peony season in full swing (the fleeting time of year between May and June where peonies come into bloom), what better time than now to celebrate our award-winning and bestselling fragrance, Wonderland Peony? It’s a dreamy, delicate scent that’s sophisticated, not soft: a blend of fresh peony petals, mouthwatering blackcurrant and candy floss beloved by customers and industry experts alike. Marie Claire has called it “deliciously luxurious,” with Beauty Editor Mica Ricketts saying: “It’s fresh and bright, and there’s warmth from cedarwood and creamy vanilla to keep everything somewhat grounded. I don’t think anyone could spray this and not feel instantly elevated.” And in 2022, we were thrilled to win ASOS.com’ Best Fragrance award! We’re so happy that our peony-packed fragrance continues to connect with people worldwide who are looking for a radiant fragrance created with responsibly-sourced ingredients and recyclable packaging.