FDD International

Welcome to our May Highlights at FDD: Part 1️⃣! New Campaigns, Team Members, and More! ⬇️ RapidLash News 🗞️ May was an incredible month for RapidLash! Our PR and Social team, led by Madison Cotton and joined by our new Social Media Executives, Kayla O'Reilly and Atlanta Le Mans Palmer, launched an exciting new affiliate campaign. The RapidLash affiliate program allows influencers to promote our products and earn money through a unique tracked link (that directs customers to our DTC RapidLash website). Influencers earn 10% of sales 💰 To kickstart the campaign, we sent mailout boxes with free RapidLash products and information about the affiliate program to selected influencers. We’re eager to see the results with affiliate marketing along with our TikTok Shop feature. Our PR and Social team also facilitated a successful collaboration with Shane Cooper, boosting our organic social media presence (Maya Jama's facialist!) Shane’s promotion of RapidBrow has generated significant engagement and organic content 🎉👏 #Marketing #SocialMedia #BeautyBrands #AffiliateMarketing

We are delighted to be attending Cosmoprof Worldwide Bologna tomorrow! The team are excited to see all the brands attending. 🎉

A launch night of dreams! 🌝🍸📸 On September 21st, we unveiled Ardell's latest launch and innovation: 😍Seamless Underlash Extensions 😍 Our team, in collaboration with Sparkle PR, organised an incredible event to introduce this innovation, bolster brand recognition, and enhance the Ardell experience. With 350 attendees, including media, buyers, influencers, and notable personalities like Jack Oliver, Amelia Lily, and Jessica Haller, every guest added to the special vibe of the evening ✨ The venue, The Little Scarlett Door, was thoughtfully chosen by our Marketing wizz's Ruth and Francesca, featuring Instagram-worthy spots and an intimate ambiance, adorned with Ardell branding... EVERYWHERE! Each section of the space showcased various Ardell products making it quite the iconic night! Guests enjoyed Ardell-themed cocktails, delectable canapés, and a standout Seamless Underlash application bar, where professional makeup artists transformed guests with the latest launch. The event ended with each guest reciving a generous Ardell goody bag for each guest, including a Seamless Underlash kit and five other Ardell products (all packed by our FDD Marketing Team!). The night was a resounding success, and we eagerly anticipate the amazing content on social media. The lashes are currently available at False Eyelsashes (linked below). Here's to the next event! 🎉 #Ardell #EventSuccess #BeautyNPD #LaunchNight https://lnkd.in/eRaCEy_H