Today Fair4All Finance's new research shows 20.3 million people are now living in financially vulnerable circumstances across the UK, up by 16% from 17.5 million in 2022. Good to see them calling attention to the poverty premium, which is costing the country a staggering £2.8bn per year.
New research from Fair4All Finance, Trajectory and CACI reveals how nearly half of all UK adults are now living in financially vulnerable circumstances – an increase of around 3 million over the last year. This means that over 20 million people are now firmly in one of our 6 segments of financial vulnerability. These segments have been designed to support organisations to better understand, serve and design for customers in financially vulnerable circumstances, a market that has seen significant growth in the last year. Visit our Segmentation hub to learn more, and to download useful tools and resources. Learn more about this research, and access our tools and resources on our website: https://lnkd.in/e5Zf2Fyu