Multilocal, the programmatic curation as a service specialist, is pleased to announce the appointment of Rachel Powney to the newly created role of vice president of marketing. With 20 years of experience in the ad tech industry, Rachel is set to lead Multilocal's strategic positioning and consolidate its standing as the global authority in audience curation. https://lnkd.in/gSTrz6sZ #AdTech #Appointment #Curation
ExchangeWire
Advertising Services
London, London 8,920 followers
The business of media, marketing & commerce
About us
ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries. We’re always interested in any technology and business-related news globally, and in particular across EMEA and APAC.
- Website
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http://www.exchangewire.com
External link for ExchangeWire
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, London
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Advertising Technology, Marketing Technology, and Programmatic Advertising
Locations
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Primary
85 Hatton Garden
4th Floor
London, London EC1N 8JR, GB
Employees at ExchangeWire
Updates
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Seedtag, the global leader in contextual advertising, announced the appointment of Farah Ramzan Golant to its board of directors. https://lnkd.in/en9VwQ2i #Appointment #Contextual #Advertising
Farah Golant Joins Seedtag Board of Directors
https://www.exchangewire.com
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On this episode of the MadTech Podcast, ExchangeWire Head of Content John Still is joined by CEO Rachel Smith and Bharat Khatri, Chief Digital Officer at Omnicom Media Group Asia Pacific to discuss the latest in media and marketing. They discuss this week’s big cookie bombshell from Google, social commerce in the APAC region, and how brands can ride the Amazon e-commerce wave. #Amazon #Cookies #Cookieless #SocialCommerce
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Google's continuation has made the headlines this week, and the company is likely to stay in the headlines over the coming months as the huge United States vs Google trial begins. To get you up to speed on the details, and look at the potential outcomes, Mat Broughton has put together a dossier on the biggest legal case of the year. #Google #DoJ #Legal #MediaLaw #adtech
United States Vs Google: The Biggest Event of the Year
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Taboola, a global leader in powering recommendations for the open web, today (July 24th, 2024) announced Taboola for Audience, a new AI-powered technology that empowers publishers to drive significantly more traffic, which is more critical now than ever. https://lnkd.in/edNqiaUt #Audience #Personalisation #Publisher
Taboola Introduces Taboola for Audience, AI-Powered Tech for Publishers
https://www.exchangewire.com
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"It’s tough to understand Google's rationale here. I doubt this will satisfy the CMA’s competitive concerns. As long as there is a link between Chrome and Google ad tech stack, they will have problems convincing the UK regulator. My bet is that the announcement is a precursor to a divestiture of ad tech assets. By cutting ties between sell-side ad monetisation and Chrome privacy, Google could quickly get its Chrome changes past the CMA." Ciarán O'Kane gave his two cents on Google's cookie deprecation cancellation to Mat Broughton, who's turned his incisive analytical skill to the news and looks at what's behind the headlines. #cookiedeprecation #data #google
The Cookie Lives, But the Pie Gets Smaller
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After what feels like half a lifetime discussing how best to prepare for a cookieless future and arming ourselves for the great third-party cookie demise, Google has abandoned its deprecation plan for Chrome. We asked a bumper panel of leaders from across the advertising landscape: what should the industry do now? Featuring thoughts from Karen Nelson-Field PhD Christopher Hogg David Shaw Marisa Nelson Jonathan Mew Fern Potter Madi Bachar Fiona Salmon Jochen Schlosser Cadi Jones Carl White Jay Stevens Amy Lawrence Anders Lithner Filippo Gramigna Owen Hancock Leonard Newnham Geoffroy Martin Christoph Kruse Marçal Serrate Tim Willcox James Avery and Magali Quentel-Reme #cookie #deprecation #thirdparty #data
Cookie Deprecation is Dead: What Should the Industry Do Now?
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