At ATS Singapore, this expert panel explored OOH's dynamic digital transformation, and how AI is not just reshaping visuals but revolutionising audience engagement, propelling OOH into an era of unprecedented innovation in SEA. With thanks to: John Still - Head of Content, ExchangeWire Doreen Liu - Regional VP sales, SEA, Hivestack by Perion Harish Nambiar - Associate Director - Campaigns, Launches & Initiatives, Singtel Chloe Neo - CEO, OMG Singapore Ben Tuff - Chief product officer, UM APAC #OOH #DOOH #ATSS24 #AI #FOOH
ExchangeWire
Advertising Services
London, London 8,834 followers
The business of media, marketing & commerce
About us
ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries. We’re always interested in any technology and business-related news globally, and in particular across EMEA and APAC.
- Website
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http://www.exchangewire.com
External link for ExchangeWire
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, London
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Advertising Technology, Marketing Technology, and Programmatic Advertising
Locations
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Primary
85 Hatton Garden
4th Floor
London, London EC1N 8JR, GB
Employees at ExchangeWire
Updates
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Q2 2024 has been and gone - so what was the major news from the last quarter? Head of content John Still takes a look at the events that have defined the last three months. Read on for details on: 🍪 Cookie deprecation being postponed again 👩⚖️ AI and publishers - licenses agreed, legal action taken 😲 How tall does Google's AI think some politicians are?!
Q2 in Ad Tech: Cookie Can Kicked, AI Deals, and Giant Politicians
https://www.exchangewire.com
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Today's news: 💰 TikTok launches new initiative to attract UK sellers 🎙 Spotify introduces comments for podcasts 🤝 Omnicom Media Group sponsors the Ehrenberg-Bass Institute for Marketing Science https://lnkd.in/gi4eh8wY
TikTok Launches Initiative to Attract UK Sellers; Spotify Introduces Podcast Comments; Omnicom Media Group Sponsors World’s Largest Marketing Research Institute
https://www.exchangewire.com
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Ad tech M&A - it's back with a bang! In his latest feature, Mat Broughton turns a razor-sharp eye to the big deals that have seen this aspect of the industry come to life over the last couple of months. #adtech #mergers #acquisitions #media #finance
Ad Tech Investment & M&A: It’s Back
https://www.exchangewire.com
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What's the reality, and practicality, around the use of AI? Tune is as our ATS Singapore panel examined the claims surrounding AI, exploring its current state, ethical considerations, user perspectives, regulatory aspects, and future possibilities. Thanks to: Vincent Niou - Founder, Skeleton Key Derren A. Ang - Paid Media Manager, IG Asia Esther Tan - Global Director of Marketing, Plaza Premium Group Tim Xu - Head of AI Products & Solutions, Mediacorp Pte Ltd Deirdre Chew - Director of Sales, SEA, StackAdapt Sushmita Mohapatra - Marketing Director, Reckitt #AI #ethics #ATSS24 #regulation #GenerativeAI
Believing the Hype: Assessing the Reality of AI Claims
https://www.exchangewire.com
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Last week on the MadTech Podcast, Aimee Newell Tarín was joined by Mat Broughton and independent media consultant Emily Horgan. They discussed the streaming landscape and looked at the competition between the major streaming giants. Emily also expanded on YouTube’s influence over children’s purchases and content monetisation on the platform. https://lnkd.in/eJhDx-nV #YouTube #Streaming #ContentMonetisation
Emily Horgan on YouTube’s Influence Over Children’s Purchases and Competition in the Streaming Landscape
https://www.exchangewire.com
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Esportal Group, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics marking a significant milestone in the gaming industry. As one of the first gaming platforms to integrate brand lift measurement into its ecosystem, Esportal continues to lead the way in advancing advertising standards within the competitive gaming landscape. https://lnkd.in/eTKrguMS #Gaming #Measurement #Partnership
Esportal Partners with Brand Metrics to Become First Gaming Platform to Offer Brand Lift Measurement
https://www.exchangewire.com
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Kevel, the API-first ad-serving company, is announcing its new branded AI feature set: Kai (Kevel Artificial Intelligence), a suite of AI and machine learning technologies that enable performance optimisation and drive relevancy, profitability, and revenue. Kai is available as part of the Retail Media CloudTM, the ultimate SaaS platform for building retail media networks with ad serving that maximises share of advertiser budgets. https://lnkd.in/egnaHzjx #AI #ProductLaunch #RetailMedia #SaaS
Kevel Launches Kai to Boost Performance Optimisation, Relevance & Revenue for Retail Media Networks
https://www.exchangewire.com
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Introducing the NEW "Best Social Campaign" category for this year's Wires Awards! 🏆 We're looking for the most creative and effective use of social platforms in a digital campaign. Get ready to showcase your social prowess and stand out among the best in the industry. The deadline for entries is July 19th, 2024. Submit your entry now: https://lnkd.in/deCJ2nf #SocialCampaign #DigitalCampaign #Wires2024
THE WIRES AWARDS 2024
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