Eurobest

Introducing the Jury members who’ll be discovering Europe’s best-in-class creatives under 30. Made up of industry leaders from across the continent, our Jury represents the best of European creativity – so your work will be seen by those who set the benchmark. Meet the Jury and register for the competition by 18 November | https://lnkd.in/dyKDzWNi

The Eurobest 2024 Awards Show. European creativity crowned. Are you ready to celebrate? Secure your spot now | https://lnkd.in/eabc-_6s

It’s time. The very first Shortlist of Eurobest 2024 is out: the Innovation Eurobest Award. This Award celebrates the boldest, most boundary-pushing creative work. It’s a chance to see how ground-breaking innovation, technology and problem-solving can turn imaginative ideas into impactful reality. See the work that caught the Jury’s attention and made the Shortlist this year, now available on The Work | https://lnkd.in/eNBUvx-C

A key insight to come out of last year’s Inside the Jury Room: Healthcare episode was the role brands have in this space – especially when it comes to unconventional collaborations. Juror Charles Van labeke, CEO of Havas Life Paris, believes this has a positive impact on the healthcare industry, while Jury President Tash Beecher, Creative Director at Syneos Health, encouraged the growing trend – saying it’ll bring better health to people around the world. Learn more about who’ll be on this year’s Jury | https://lnkd.in/eq_qaSqv

Last year BBDO Nordics wanted to get brand love back on track for E.ON after it fell during the 2022 energy crisis. The solution? Turning an ordinary Swedish family of heavy energy users into reality TV stars. The entertaining series followed the Jarnys’ everyday lives as the family of 9 tried to reduce their energy usage through daily missions – such as competing for the quickest shower time. It had a powerful impact, with brand strength reaching an all time high. And people resonated, as the campaign also led to a big reduction in energy consumption among E.ON’s customers. The Jarnys | BBDO Nordics | E.ON | 2023 🥉1 Bronze Eurobest Award 🎗️3 Shortlisted Eurobest Feeling inspired? There’s still time to submit your work | eurobest.com

In last year’s Inside the Jury Room: Entertainment our Jurors lifted the lid on the decisions that lead to wins, and the lessons you can learn for your own submissions. Juror Diego Blanco García, Head of Creative Entertainment at Media Brands Content Studio, said advertisers can learn a lot from the entertainment industry – and work should enrich people’s lives, rather than interrupt them. Want to start your Eurobest journey? Be sure you submit before the deadline on 17 October | eurobest.com

In last year’s Inside the Jury Room: Film, Jury President Kate Stanners gave us a behind-the-scenes look at the best-in-class work that won – and why. Kate, who’s Chairwoman and Global Chief Creative Officer of Saatchi & Saatchi, revealed what she looks out for when awarding work – with cultural context, having a hyper-specific audience and being thoughtful about where ideas show up as themes among winners. Want to be crowned with a Eurobest Film Award? Submit your work before the deadline on 17 October | eurobest.com

Meet the global creatives and marketers joining our Jury Presidents in crowning the best creativity on the continent. Our jury will be looking for the bold ideas that drive progress, so it’s your chance to show the world what you’re made of. From Design to Direct Marketing, Print to PR – winning at Eurobest puts your creativity on the map. Explore who’s on the 2024 jury, and be sure to submit your work before 3 October to avoid late fees | eurobest.com

Publicis Groupe’s CCO Dennis May reflects on his Jury Presidency for Eurobest’s Design and Industry Craft category, the challenges facing the industry, and the trends shaping the future of craft in design. Read more: https://hubs.la/Q02RCjZ_0

Traditionally, IKEA catalogues have shown how beautiful our homes can be. But it’s fair to say that’s often not the reality. Last year’s Eurobest-winning work ‘Life is Not an IKEA Catalogue’ by TRY Norway set out to derail these picture-perfect images. The team created a series of ads featuring an ideal IKEA home – until real life happens. A series of messy moments give the ads a humorous human touch, showing that IKEA products can handle whatever life throws at them. The work made national headlines. The sales goal was exceeded by 102% – and it was the best performing IKEA campaign tested in Norway. Life is Not an Ikea Catalogue | TRY, Oslo | IKEA | 2023 🥉1 Bronze Eurobest Award 🎗️3 Shortlisted Eurobest Feeling inspired? Start your Eurobest 2024 submission before fees increase on 3 October | eurobest.com