ENSO is a tyre technology company that makes better tyres for electric vehicles – to increase EV range and reduce tyre pollution – a major source of air and micro plastic pollution.
ENSO delivers its more affordable EV tyres directly to customers (D2C), via a vertically integrated product and service model that is designed to improve EV performance.
ENSO is the only Certified B-Corporation in the tyre industry, a strong recognition of its commitment to environmental, social and governance standards.
Our mission is to drive innovation in the global tyre industry – as evidenced by our engagement with leading EV OEMs and EV fleets – to make great products, while reducing their environmental impact.
INVESTMENT NEWS 📢 ENSO - 2023 Earthshot Prize Finalist has announced plans to build a $500M, first of its kind, carbon-neutral tire factory in the U.S. This factory is expected to produce five million carbon-neutral EV tires by 2027, creating 600 jobs! Congratulations from SelectUSA 🌟
Breaking ENSO news from the SelectUSA Investment Summit in Washington, DC! 🚀
We're excited to announce that ENSO is building America’s first carbon-neutral tire factory. 🌍🚗
🏭 Our state-of-the-art ENSO technology campus, powered entirely by renewable energy, will produce 5 million EV tires annually by 2027, creating 600 jobs in the first phase and driving the future of sustainable tire manufacturing.
🌱 Our mission is to reduce tire pollution, make EVs more successful, and drive sustainability in the tire industry. As a proud finalist in The Earthshot Prize, we're committed to phasing out all fossil fuel-based raw materials by 2030.
This factory represents a significant step toward achieving these goals, ensuring economic benefits and environmental sustainability for American consumers.
🤝 Huge thanks to our technology partners Rockwell Automation, sustainable development firm Arup, and investment partners 8090 Industries, and Galway Sustainable Capital, Inc for supporting this initiative.
Stay tuned for more updates and check out our announcement video here:
ENSO is Coming to America
#Sustainability#EV#Innovation#TireTechnology#ENSO#CleanEnergy#EarthshotPrize#GreenManufacturing#JobCreation#SelectUSA
Our CEO "G" recently attended the BloombergNEF Summit in Munich, and was interviewed by the Bloomberg team on ENSO's innovation and how our tire technology benefits our customers by reducing their costs, and our environment by reducing tire pollution.
🚨 🚘 An exciting day here at 8090 Industries as we ‘roll out’ our latest investment in ENSO - 2023 Earthshot Prize Finalist, to revolutionize a stagnant industry undergoing the largest shift since its inception, with no solution in place, an aging workforce, lacking ingenuity and a business model out of touch with the dynamic needs of its customers - TIRES.
World, meet Gunnlaugur Erlendsson, the industrialist pioneering a new dawn for the tire industry.
But first, a quick history lesson:
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In 1898, Franklin "Frank" Seiberling, jobless, with a wife and three children, borrowed $3,500 for a down payment from his brother-in-law, to purchase an old strawboard factory in Ohio, to open a rubber company. A science and history nut, he named it after Charles Goodyear, the pioneer of vulcanization, the main method of how rubber was produced. Over the next decade, they brought mechanization and technology to the cumbersome and time-consuming process of hand building tires — enabling one man to produce 60 tires in ten hours as opposed to five tires built by hand in a day. His Seiberling State machine revolutionized tire building and led to an explosion in tire production output.
By 1907 - it caught the attention of Henry Ford who purchased 1,200 sets of tires for the Model T. And as they say, the rest is history.
By 1913 - Over half the tires made in the U.S. were manufactured on Seiberling’s machines.
By 1916 - The The Goodyear Tire & Rubber Company became the largest tire producer in the world.
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Today much has changed. @Goodyear is no longer the largest tire producer and tire manufacturers no longer own the direct relationship to fleets. That capitalistic, swashbuckling energy and entrepreneurial spirit that built Goodyear and pioneered the tire industry is in short supply, just when it needs it most as a global transition towards EVs compels the greatest growth opportunity for the tire industry in over a century.
Led by Gunnlaugur Erlendsson, Enso produces tires perfectly fit for a world increasing run on EVs - that are tailored to endure the heavy weight and torque, last longer, cheaper and increase range by more than 10% today while bringing circularity to the supply chain and data through owning the direct relationship with fleets.
Don’t just take our word for it, some of the largest fleets in the world from Amazon to city cab fleets in Europe are already running on Enso tires and this is just the beginning.
👀 Stay tuned. Much to come!
cc Kerem OzmenWes MendenhallFilip VurdeljaHaluk Sabanci DincerGrant BrownIshan MeswaniGaruth A.Andrew Irwin#climatetech#decarbonization
