ELR Style, created by influencer Emily Lucy Rajch Timms and husband Anthony, launched in May 2021.
Initially, a lockdown idea that operated from their living room, the couple invested their life savings to turn their idea into a reality. Combining Anthony's business and management experience with Emily's creative and marketing background, they worked tirelessly to establish ELR Style as a successful venture.
From the very beginning, ELR Style aimed to offer high-quality clothing items at an affordable price point. The stand out best seller bodysuit, designed with a longer body length and made from a thicker, more supportive material compared to what fast fashion brands typically offer. This attention to detail and commitment to quality quickly set ELR Style apart from its competitors.
ELR Style items are known by their loyal community as their 'something to wear' piece for those moments when you have nothing to wear. Many of their customers having every style and shade of bodysuit or shorts collected.
The brand’s vision extends beyond its initial success, as they are determined to continue expanding the range of high-quality, seasonless outfit-building pieces. They understand the importance of offering clothing items that are not only fashionable but also durable and timeless.
By doing so, ELR Style seeks to become a go-to brand for individuals looking to curate a wardrobe of versatile, long-lasting essentials.
Since its launch in May 2021, ELR Style has experienced remarkable growth. Within the first 18 months, the brand achieved gross revenue of over £1.3 million, a testament to the quality of their products and the effective execution of their business strategy.
With their passion, expertise, and commitment to customer satisfaction, ELR Style is poised for an exciting journey ahead as they establish themselves as a leading clothing brand in the market.
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Industry
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Retail Apparel and Fashion
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Company size
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2-10 employees
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Headquarters
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Leeds
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Type
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Privately Held
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Founded
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2021
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Specialties
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Fashion , Clothing , Midsize , inclusive, high quality, and seasonless
