Delighted to announce that we'll be sharing a stage with Creative Equals later this month as we explore the business case for more inclusive marketing. We all know that it's something we should be thinking about, but can it actually drive effectiveness? We'll be hearing from a panel of some of this year's Effie UK finalists and Ali Hanan will inspiring us with learnings from last years Effie winners. Tickets are free ( a voluntary charity donation) but very limited. If you'd like to come along on 24th October you can still book your place here: https://lnkd.in/eka2wykF
Effie UK
Marketing Services
We lead, inspire, and champion the progressive practice and practitioners of marketing effectiveness.
About us
We are on a mission to set a new standard of excellence in marketing. We stand by the side of all marketers. No matter who or where you are, we help you grow through smart leadership, inspiring insights, and the largest, most prestigious marketing effectiveness awards in the world. Equipping you with all the tools and training you need to succeed. We stand by the side of all brands, across categories, and of all shapes and sizes. From the famous and established, to start-ups trying to make their mark. We’re here to elevate the industry and make the case for effective marketing across the business community.
- Website
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https://www.effie.org/uk
External link for Effie UK
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- London
- Type
- Nonprofit
- Founded
- 2016
Locations
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Primary
London, GB
Employees at Effie UK
Updates
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We are thrilled to be launching the Effie Academy UK, with training designed to instil an effectiveness mindset in marketers, and turbo charge their ability to create growth for their business. From early stage Fundamentals, to the team-based Playbook, and our hugely popular Best Practice Workshops, our training combines proven effectiveness theory, with best in class case studies from around the world, so that participants leave inspired and enabled to effect positive change. https://lnkd.in/eisEVqP2
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Our latest report, produced in partnership with Ipsos, launches this week: 'Healing the Divide. Finding the Win-Win in your Marketing' considers whether brands have a role to play in shaping society and healing societal divisions. And it asks if advertising which presents a more inclusive view of the world actually works. You can access the report for free here: https://lnkd.in/exjTqrar
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End 2024's awards season with a bang 🎉 Tickets for the 2024 Effie UK Awards Gala are now on sale. Last year we ended up with a waiting list after the event sold out, so book early make sure you and your team don't miss out. Tickets here: https://lnkd.in/evG-22P8 We're looking forward to celebrating with you!
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A brilliant day discussing and debating the UK's most effective marketing campaigns. Thank you to everyone involved! The winners of this year's Effie UK Awards will be be revealed at our Awards Gala on 19th November - info and tickets here: https://lnkd.in/evG-22P8
Well that was fun! 😁 A MASSIVE thank you to everyone who joined us yesterday for Effie UK's 2024 Awards Final Round Judging. Lots of lively debate about this year's entries and the defining characteristics of an award-winning effectiveness case. Thanks to our judges for your time, focus and energy, and thanks to our moderators for keeping everyone on time and in order (no easy task!). Thank you too to the brilliant team at WPP for helping us put on a great day.
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CONGRATULATIONS to the 52 finalists shortlisted in this year's Effie Awards UK. Creating work that works in the real world isn't easy, so we're especially excited to see more finalists this year than ever before. A testament to the hard work from the organisations that entered, and an increased focus on effectiveness across our industry generally. Something to celebrate! For more information about the Effie Awards UK shortlist and to see who's on there visit https://www.effie.org/uk
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Proud to have been a part of this Lucky10Grand initiative with Lucky Generals and Commercial Break. An opportunity to level the playing field for ten bright young marketers trying to break into our industry. Wishing them the best of luck in their future careers! https://lnkd.in/ecRbexjv
10 Graduates Complete the Inaugural Lucky10Grand Training Course with Flying Colours | LBBOnline
lbbonline.com
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Exciting times ahead!
We are excited to announce that we will be joining Ascential’s LIONS Division, alongside their impressive portfolio of brands - Cannes Lions International Festival of Creativity, WARC, Contagious, and Acuity Pricing (formerly Brand View) (subject to regulatory approval). LIONS and Effie are the most powerful benchmarks of creativity and marketing effectiveness. We look forward to what we can achieve with the global marketing and business communities, and how we can demonstrate that really effective and creative marketing is a route to growth for all organizations. Our mission to lead, inspire, and champion the practice and practitioners of marketing effectiveness globally remains unchanged. Our ability to deliver it at scale and across our Academy, Insights and Awards programs becomes even greater. Our heritage as a not-for-profit will be preserved and transformed into a new global foundation: The Effie and LIONS Foundation, Inc. (subject to regulatory approval). The Foundation will be dedicated to educating the next generation of talent, offering training for all marketing students, especially those under-represented in the marketing community. The rigor and process of the Effie brand will remain, and our team will continue to deliver to the high standards you expect from us. Our new alliance has the potential to bring extraordinary value to our industry and we could not be more energized for what’s next. Creativity. Effectiveness. Together. Read more here: https://lnkd.in/eSWsH8J2 #effies Traci Alford Jae Goodman Philip Thomas
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Loved reading Vicki Maguire's entertaining take on brands that break taboos in Campaign UK. Thanks for mentioning our report, produced in partnership with Ipsos, which explains why challenging social conventions is good for business. You can read Vicki's article here: https://lnkd.in/eGCX5v4B and if you fancy downloading the report: https://lnkd.in/ebXSEFpy
The last taboo: why has it taken brands so long to wake up to reality?
campaignlive.co.uk
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Our new report, produced in partnership with Ipsos UK, launches today. It explains how breaking taboos can drive a 21% bump in ad attention. With Effie award winning cases to show how challenging category conventions delivers results in the real world. You can access the FREE report here: https://lnkd.in/ebXSEFpy
Breaking Taboos - Ipsos Dynamic Effectiveness
ipsos-insight-llc.foleon.com