DMWF

The definitive marketing event for senior professionals and the future of marketing tech is returning to Amsterdam! On 26-27 November at RAI Amsterdam, the Digital Marketing World Forum will be bringing together an incredible community to learn, network and flourish. https://lnkd.in/gxwd6EY   Expect a bigger audience, 10 new and improved conference topics, 100 inspiring speakers, and 60 leading martech providers and over 1500 senior marketing professionals all under the same roof!   Dive into the latest trends in Social Media & Community Marketing, Data, CRM & Insights, Digital Brand & Communication Strategy, Ecommerce & Omnichannel Marketing, Influencer & Creator Marketing, AI & marketing Automation, Content Marketing & Video, Digital Transformation & leadership, Customer Experience, Email & Automation, and Sales Enablement, Partnerships & Strategies!   If this isn't enough, you’ll have the opportunity to network with brands the likes of Google, Uber, Procter & Gamble, Diageo, Microsoft Advertising, Mindshare, Coty, Unilever (Magnum), Philips, Decathlon , Johnnie Walker, Mastercard, ASICS, IKEA, Vinted, Max Factor (Coty), Danone, BIC, LUSH , Marriott International, Electrolux Group, adidas, Zalando, SharkNinja, Just Eat Takeaway.com, Booking.com, Shell, KLM Royal Dutch Airlines, Albert Heijn and so many more!   And, discover innovation and the best solutions in the market by connecting with our inspiring sponsors: Sprout Social, Inc., HubSpot, Quantcast, KURZ Digital Solutions GmbH & Co. KG, Vaimo, Adlook, Celtra, Cape, team5pm, Raffish Agency, Campaigner, Digitaloft, WP SEO AI, ActiveCampaign, ClearTrust, eMazing-retailing, Wuzzon, and more! So what are you waiting for? Surpass your 2024 marketing goals and beyond by attending DMWF Europe 2024! Register here: https://lnkd.in/gxwd6EY #DMWF

Just spent an inspiring day learning and networking with marketers at #DMWFNA! I’ll be sharing more on my experience and session content next week, but for now I’d just like to shout out LinkedIn. I’ve spoken at many conferences over the course of my career, but doing so as a #LinkedIn employee hits different. I can’t count the number of people who approached me today to tell me how much they love LinkedIn, including those who have built their freelance, consulting, or other small business via the platform. I am proud to work for a company that helps promote economic opportunity for people around the world. Do I hear some gripes about LinkedIn at these events, too? I sure do! But I am confident there are good things happening here. Here’s a photo of me feeling exhausted but appreciative on my way to the airport. Thank you DMWF and thank you LinkedIn.

🗽🔥 Ky, Tom, and Jeff reppin’ for Catch Release at DMWF 2024 in Times Square! Standing room only for Tom’s expert talk on the power of found content and how it’s changing the way we tell stories. ✨🚀 Catch Release is on a mission to help everyone #LicenseTheInternet. Learn more at https://lnkd.in/dTEscjVd #catchandrelease #dmwf2024

Ready to rethink what community-building really means? At last week’s DMWF panel, I had the privilege of moderating a powerful discussion with some of the brightest minds in the industry: Shayna Macklin Playboy Enterprises, Inc. & Rainbow Apparel Co. Deissy Villa Morocho @ Grande Cosmetics, LLC and Kali Fletcher Nickelodeon We dove deep into how brands can stop chasing vanity metrics like followers and likes, and start focusing on quality engagement. It's not just about numbers—it's about creating real connections with your audience. Want to know more about how these huge brands are leading the way with authentic engagement? Stay tuned for my next posts! ... because it's Friday afternoon....and we are all trying to get off the briefcase app...and be done with work for the week ;) Am I right? #socialmedia #socialmediamanager #dmwf #buildingcommunity

This is early for #FlashbackFriday but I wanted to cap off this workweek with this post. Last week, I was a co-panelist for DMWF’s North America conference event in New York. I had the wonderful opportunity to talk about social media and AI with Fara Rosenzweig, MA, Lamarr Shand, and Deissy Villa Morocho, with our conversation moderated by Dasha Shunina. It was an honor to be on the stage with them and to impart my fair share of knowledge to fellow marketing professionals. One key realization I’ve had is that marketing as a whole will never hit plateau. There will always be new things to learn and it’s the continuous journey of growing and adapting that makes it an exciting field to be in. I am thankful to DMWF’s Rachael Reid for the trust she’s given to invite me as a resource person for this event. I am also grateful to my mentor and direct supervisor Lucia Santiago for believing in my capabilities and for encouraging me to do this.

Have you seen Kalicube at the DMWF North America 2024? 🤔 Kalicube’s wonderful participation in DMWF North America 2024 not only enriched the event but also gave marketers practical tools they can implement immediately. Read this incredible article by Isabel Cabatingan of Team Kalicube to see how our CEO and Founder, Jason Barnard, groovily delivered his insightful talk on the importance of controlling your online brand narrative. https://lnkd.in/egJCqeb8 #DMWF #DigitalMarketingWorldForum #DMWFNorthAmerica #Kalicube

𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗪𝗼𝗿𝗹𝗱 𝗙𝗼𝗿𝘂𝗺 DMWF I had the opportunity to attend the Digital Marketing World Forum (#DMWF) in New York, where industry leaders shared cutting-edge strategies shaping the future of digital marketing. From the evolving content landscape to the pivotal role of AI, it was clear that the key to thriving in today’s marketing space is 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰, 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲-𝗰𝗲𝗻𝘁𝗿𝗶𝗰, 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁. As B2B marketers, we must push beyond the "𝘴𝘦𝘢 𝘰𝘧 𝘴𝘢𝘮𝘦𝘯𝘦𝘴𝘴" by integrating empathy, thought leadership, and emotional resonance into our content strategies. 🔑 One interesting session, led by Tom Christmann, talked about the concept of "𝗖𝗼-𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻𝗶𝘀𝗺," which encourages brands to turn customers, employees, and communities into 𝗮𝗰𝘁𝗶𝘃𝗲 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗲𝗿𝘀. This strategy highlights the importance of building authentic connections in a world where consumers demand more than just polished branding. [ 𝘬𝘪𝘯𝘥 𝘰𝘧 𝘸𝘩𝘢𝘵 𝘐 𝘢𝘮 𝘥𝘰𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘵𝘩𝘪𝘴 𝘱𝘰𝘴𝘵, 𝘢𝘴 𝘢 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘰𝘧 𝘵𝘩𝘦 𝘦𝘷𝘦𝘯𝘵 😊 ]. Leveraging collective creativity, along with personalized yet non-invasive strategies, was a central theme across many discussions. The era of passive content consumption is over — it’s time for dynamic, inclusive campaigns! 🎨 𝗙𝗿𝗼𝗺 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿 𝘁𝗼 𝗳𝘂𝗹𝗹-𝗳𝘂𝗻𝗻𝗲𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗮𝗶𝗺𝗲𝗱 𝗮𝘁 𝗯𝗼𝗼𝘀𝘁𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻, 𝘁𝗵𝗲 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗿𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗲𝗱 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗔𝗜 𝗮𝗻𝗱 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. With trends pointing towards more raw, authentic content and long-form storytelling, marketers need to stay ahead of the curve. Whether through testing new measurement methods or aligning strategies across departments, the future of marketing will require 𝗮𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗮 𝗱𝗲𝗲𝗽 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗼𝗳 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗲𝘅𝗽𝗲𝗰𝘁𝗮𝘁𝗶𝗼𝗻𝘀. 📊 I’m grateful for the chance to have been part of this inspiring event. It’s moments like these that remind me how important it is to 𝗸𝗲𝗲𝗽 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗳𝗮𝘀𝘁-𝗺𝗼𝘃𝗶𝗻𝗴 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆. I’m excited to apply these new insights and continue exploring. #DigitalMarketing #AIinMarketing #ContentStrategy #ThoughtLeadership #FullFunnelMarketing #EmpathyInMarketing

DMWF North America 2024: A Record-Breaking Success at Times Square! Last week, the Digital Marketing World Forum (DMWF) North America 2024 took over the iconic Marriott Marquis in Times Square, NYC, delivering an unforgettable two-day event on September 26-27. Check out the highlights below! Can't wait for next year? Check out the next editions of the Series... DMWF Europe - 26-27 November, 2024 | RAI, Amsterdam - https://lnkd.in/gxwd6EY DMWF Asia - 26-27 February, 2025 | Marina Bay Sands, Singapore https://lnkd.in/gQDmwM5t DMWF Global - 24-25 June, 2025 | Olympia Events, London -https://lnkd.in/gMKkwdz2 #DMWF

Our DMWF New York experience shows: data analytics has the potential to transform marketing worldwide. Watch our highlights and let us know if you like our booth! #DMWF #DataAnalytics #DigitalMarketing #AffiliateMarketing cc Anastasia Ionescu (Staniloiu)

In addition to speaking at DMWF, I picked up some great nuggets from the other sessions I attended! A few favorites: 🔎 Social SEO continues to rise with platforms like TikTok driving the competition. Brief creators on using the right phrases for better Social SEO. - Lyle Stevens, Later 😬 FOMU (Fear of Messing Up) is a strong motivator impacting B2B purchase decisions. In most cases, both personal and group dynamics influence the buying process. To align buyer groups, awareness campaigns do, in fact, play a crucial role. - Emily Groch, LinkedIn 🤝 Departments need to better collaborate to understand (and optimize) the complete customer journey. - Kristina V., J.P. Morgan 👀 The lines between CTV and social are blurring. With long-form content coming back “in style” ensure your content strategy aligns with your audience's viewing habits. - Lamarr Shand, Google