DAX

Yesterday the team took over the MG OMD office for DAX Day! There was a breakfast presentation on our latest digital ad innovations, expert-led product stalls and lots of competitions. 🎙️ The highlight was the ‘Popcorn, Prosecco & Podcasts’ session where we heard from presenter Shaun Keaveny and producer Ben Tulloh on how they built a loyal audience for the Daily Grind podcast.  🏆 Well done to all the winners from the day – prizes are on their way to each of you! Morgan Griffiths, Thomas Wright, Katherine French, Catherine Addy, Bersu Sel and Angie Piedrahita Cajigas. Thank you to everyone for joining us, thanks to our great presenters Kristina Fleming, Estelle Miguet, Sarah Ray, Ross Luckie, Helen Greenhalgh and Matthew Jones, and thanks to our partners at Say It Now, Odeeo, SoundCloud and AMA. If you’d like to find out how DAX can supercharge your audio and outdoor media plans, please get in touch ✨

Here’s a success story from the Department for Work and Pensions (DWP) who wanted to share a useful resource with Universal Credit claimants and unemployed people aged 50 👇   The Government department used audio ads in mobile games to increase brand awareness, trust, and more! Get in touch to find out how DAX and Odeeo can help reach your target audiences quickly and efficiently through audio and outdoor advertising.

Thanks to Spark Foundry for having us in their London office today, where the team tried to beat the high score in our DAX Mobile Gaming competition! 🏆 DAX Mobile Gaming offers advertisers a non-intrusive format where audio ads seamlessly integrate with gameplay. Powered by our partners at Odeeo, it's a great way for brands to reach highly engaged audiences, whilst they are in a positive mindset.

☕️ Costa Coffee has bean brewing positive product perceptions and winning trust with its latest DAX ad campaign! 🎧 The coffee company utilised DAX Mobile Gaming audio ads, powered by our partners at Odeeo, and saw increases across a range of key campaign metrics. 👾 Get in touch to find out how DAX Mobile Gaming can boost the effectiveness of your next campaign.

Today, we're proudly making the biggest shake up in radio industry since Global launched in 2007! Launching an incredible line-up of brand new radio stations: 🔵 Capital Anthems ⚪️ Classic FM Calm ⚪️ Classic FM Movies 🔴 Heart 10s 🔴 Heart Love 🔴 Heart Musicals 🟢 Radio X Chilled 🟢 Radio X 90s 🟢 Radio X 00s 🟣 Smooth 70s 🟣 Smooth 80s 🟣 Smooth Soul As explained by our Founder & Executive President, Ashley Tabor-King CBE, Globallers have spent a long time crafting these brand new stations in order to give our incredible listeners even more choice. The new stations are available right now wherever you listen! On radios, smart speakers, online, on smart TVs and via Global Player, the UK’s fastest growing entertainment app. Our full press release about radio's biggest ever launch is linked in the comments. #Global | #Radio | #Audio | #Broadcasting | #Media | #Entertainment | #Innovation

Today marks a very proud moment for Global, as we share the incredible news that Transport for London has chosen us as its media partner for its eight-year rail advertising contract, one of the largest in the world. TfL has the largest out-of-home advertising network in the UK, used by millions of customers every day. The rail advertising contract covers 272 London Underground stations, more than 120,000 Tube car panels, 83 London Overground stations, 45 DLR stations, 39 tram stops, Victoria Coach Station and 40 Elizabeth line stations. Following a highly competitive tendering process, we look forward to bringing to life a number of exciting new initiatives, as presented in our submission which, according to our Group CEO Stephen Miron, ”will make TfL the envy of metros around the globe and will present advertisers with an opportunity to be part of the greatest show 𝐮𝐧𝐝𝐞𝐫 earth!” Read our press release on this amazing news in the comments. #Global | #TransportforLondon | #TfL | #OOH | #OutofHome | #ContractWin | #News

Digital Audio, Programmatic Outdoor and Rollercoasters! 🎢 This week the DAX team were invited to present at Merlin Entertainments' annual UK Marketing Summit at Thorpe Park! Brand marketers from all of Merlin's attractions were taken on a thrill ride through our latest digital ad innovations, targeting opportunities and measurement solutions. We also showcased innovative and creative new ways to use DAX for brand storytelling - perfect for Merlin's popular attractions. The teams also heard from Wavemaker UK, Blis and TikTok for Business Europe. And not forgetting an inspirational presentation on creativity from CMO Craig Inglis. We even managed time for a ride on the incredible new rollercoaster, Hyperia!

... and all digital roadside screens on the Network Rail estate are available to advertisers via DAX ‼️ 🤩

🎧 The latest MIDAS survey results from RAJAR reveal that over half of the UK population listen to digital audio every week!    That’s people enjoying podcasts, on-demand music, catch-up radio, and live radio, via a connected device such as a smartphone, computer, games console, wearable tech, smart speaker or tablet. Find out how advertisers are reaching these audiences at scale in one simple buy, to increase attention, brand awareness and engagement. Send us an email to find out more - we're [email protected]

We work hard to make everyone’s day brighter but today, you’ve made OUR day brighter 🩵 Reacting to the news of Global's record-breaking RAJAR (once again!), our Founder & Executive President Ashley Tabor-King CBE said: "It’s fantastic news for our creative industries that radio and audio is thriving in this way, with more people listening than ever before.” With our Chief Broadcasting and Content Officer James Rea calling it: "an absolutely fantastic gold-medal winning RAJAR quarter." See the link in our comments for our full set of Q2 2024 #RAJAR results and further reactions. #Global | #Radio | #Broadcasting | #Audio | #AudienceFigures | #Data