Could not agree with this more!! Angus J. We deliver £32 of INCREMENTAL for every £1 spent with us, using YOUR customer data and your existing tech. 🤑 CRM is an absolute no brainer of a revenue stream, do it well, gathering data from brilliant platforms like storekit and tap into £££ of opportunity! If your email marketing isn't driving measurable incremental benefit, you're doing it wrong
I've banged the drum before, but time to bang it again 🥁 Data ownership (or lack of), is one of the biggest risks to #hospitality businesses in the coming years especially when it comes to Pay-at-Table and Order & Pay tech 📱 💳 . Why? Well...in the shift to digital first strategies, many operators are blindly letting the fox into the hen-house 🦊. Tech companies with a B2C strategy looking to leverage your guests to drive their business 👿 Why should you care? 💸 Your CRM is (or should be) one of your biggest assets. 📉 Without customer/data ownership, you're impacting the future value of your business. 🙄 You already struggle with data on delivery customers, now you're doing the same in-venue. 🤷♂️You can't build a business on the back of data & customers that aren't yours. You should be using tools (like storekit 💛 ) that empower you to leverage your own data to drive your own business 🚀 1. Aquire: Leverage a loyalty scheme & CRM to build a pool of data 2. Grow: Use reciprocity to drive growth of data over time 3. Personalise: Take that data and give the right customers, the right things at the right time. 4. Cross-pollinate: Increase purchase frequency across channels 5. Own every channel Technology companies are piggybacking on you to build their customer databases, right now they're not necessarily doing much with it, but it'll come 🛎. It's not if, but when. Read the small print, don't make me say I told you so 😜 Not sure how to build & leverage your data? Talk to the beautiful people at DataHawks CaptiveWiFi.io storekit Auden Hospitality Piggy Stampede Airship #hospitalitytech #restauranttech