DAIVID 🦩

Thank you to Contagious for publishing our founders Ian Forrester 🦩& Barney Worfolk Smith 🦩. TL:DR: #Emotions not very well understood. Improve that and improve the quality and variety of ads. PLUS generative AI is JUST around the corner. Understanding what makes us more human is the antidote to that. Creative, media, strategy, data, tech. Unite, tribes. Plus some solid LotR puns from Barney Worfolk Smith 🦩 #CreativeEffectiveness #Emotions #CreativeImpact https://lnkd.in/e3mRkQB2?

"Better advertising that is effective and engages the public without intrusion and bombardment, created by specialists." We're proudly part of Nick Manning & Brian Jacobs 'Advertising: Who Cares?' initiative and we're looking forward to gathering with like minds in London in September. We all know there are challenges in the industry and upheaval is on the way. So perhaps now then, is the ideal time to make the industry cool again, fairer and more attractive as a career choice. From The Media Leader https://lnkd.in/d9YWaqCJ?

#Emotions day today. Specifically, applied to creator/influencer content. We get this a lot - because creator/influencer content 'looks' different to traditional advertising doesn't mean that we apply our feelings to it any differently. The DAIVID Creative Effectiveness Process still applies; Get attention, drive strong positive emotions, this forms a memory which drives the brand action. With the continued growth in this type of marketing we spend a lot of time tightening up influencer briefing & setting stand out strategies for TikTok based on emotional differentiation. Don't end up with your ads in the Binstagram. Drive TipTop #CreativeEffectiveness with DAIVID.

A Procter & Gamble campaign for the 2014 Winter Games that pays tribute to the role mums play in helping athletes achieve their Olympic dreams is the most emotionally engaging Olympic ad of all time. That’s according to new research from creative effectiveness platform DAIVID 🦩, which found that “Pick Them Back Up” generated the most intense feelings of positivity of any Olympic or Paralympic ad. https://lnkd.in/eZbH-3mD #Creative #Events #Research

The Olympics starts on Friday and we had a look at historic ads to see which was the most emotional of all time. It's very much been the Procter & Gamble Masterbrand show. Going to be very different this year with up to 30 individual brands being supported according to Chief Brand Officer Marc S. Pritchard and we're looking forward to seeing how comms for those brands land. #CreativeEffectiveness #Olympics https://lnkd.in/ex-pKHww

What is the most emotionally engaging #Olympics advert ever? DAIVID 🦩 carried out an Olympian task to find out... #advertising #Olympics2024 #ParisOlympics Procter & Gamble

We leapt on testing this new Nike spot from Wieden Kennedy Portland because of the odd mix of emotions we knew it would elicit. We thought it would be a cracker and DAIVID agreed. Pulling on the tension between sportsmanship and the selfish desire to win, audiences saw this, came along for the story and got it. The craft drove increased attention throughout, telling us the story held people. Emotionally, this coupled amusement and interest with a strong undercard of high scoring positive emotions: Excitement, Inspiration and Craving. But it was the evocation of negative emotions as well that made this memorable. Nike brand is always strong due to it's prevalence but this was above average and ultimately, along with the attention and emotions gave it a strong DAIVID Creative Effectiveness Score of 6.3/10 - well above norm. Link to ad in comments. #CreativeEffectiveness Jason White

We leapt on testing this new Nike spot from Wieden Kennedy Portland because of the odd mix of emotions we knew it would elicit. We thought it would be a cracker and DAIVID agreed. Pulling on the tension between sportsmanship and the selfish desire to win, audiences saw this, came along for the story and got it. The craft drove increased attention throughout, telling us the story held people. Emotionally, this coupled amusement and interest with a strong undercard of high scoring positive emotions: Excitement, Inspiration and Craving. But it was the evocation of negative emotions as well that made this memorable. Nike brand is always strong due to it's prevalence but this was above average and ultimately, along with the attention and emotions gave it a strong DAIVID Creative Effectiveness Score of 6.3/10 - well above norm. Link to ad in comments. #CreativeEffectiveness Jason White

We leapt on testing this new Nike spot from Wieden Kennedy Portland because of the odd mix of emotions we knew it would elicit. We thought it would be a cracker and DAIVID agreed. Pulling on the tension between sportsmanship and the selfish desire to win, audiences saw this, came along for the story and got it. The craft drove increased attention throughout, telling us the story held people. Emotionally, this coupled amusement and interest with a strong undercard of high scoring positive emotions: Excitement, Inspiration and Craving. But it was the evocation of negative emotions as well that made this memorable. Nike brand is always strong due to it's prevalence but this was above average and ultimately, along with the attention and emotions gave it a strong DAIVID Creative Effectiveness Score of 6.3/10 - well above norm. Link to ad in comments. #CreativeEffectiveness Jason White

Our CEO is at a flamingo park today and is seriously happy.