We enjoyed reworking this Scottish classic, bringing greater shelf standout and establishing a platform for growth.
We rebranded leading Scottish confectioner Mrs Tilly's around a friendly reminder that life is sweet. Moments of joy and indulgence in every mouthful from Scotland’s first family of flavour. Looking to consolidate on their success as the UK's number one fudge brand, no one knows sweets better than Scotland and no one knows Scottish sweets better than Mrs Tilly’s. The visual identity and messaging platform was given a full makeover from top to bottom, ensuring that every last detail says Scottish for sweet. We repackaged the core products in convenience, everyday, and gifting ranges, covering all current flavours and inclusions. Great work by our team at D8 and Ronnie Wilson Blair Paterson and everyone else at Mrs Tilly’s who was involved in the project.
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