Croud

Missed out on Technology for Marketing 2024? Don’t worry, we’ve got you covered! From the importance of community with Jamelia Donaldson, to building trust via personalisation with Nathan Lomax, we explored it all - including a standout session from our very own Gabriel Hughes PhD on unlocking brand and performance potential through data-driven strategies. Catch up on the highlights in our latest blog 👉 https://lnkd.in/ew5JPZYp

Incrementality. What is it and why you should take note?💡 Join us at The Media Leader UK's Future of Media, to see ex-Googler, best-selling analytics author, and Croud's CSO, Avinash Kaushik talk on unlocking value for your business through incrementality-centric marketing. Come to our keynote to hear more: https://lnkd.in/emAjDvHf 📍Hall One 🕛 9:40 BST

One day to go! 🏖️ Nathan Height is gearing up for brightonSEO, where he'll take the stage to share why you need to diversify beyond Google. He'll cover: 🔎How SEOs can prepare for the future of search 🔎What SEOs should be monitoring and measuring to adapt to the new diverse search landscape 🔎Practical tips to stay ahead and succeed We hope to see you there - Pete Drewett, Sacha Cunningham and Genevieve Milne will be attending, drop them a line to catch up! See more on Nathan's talk here: https://lnkd.in/dJt67B3s

🔓We're excited to kick off our 'Unlock Potential' series with the incredible Nnenna I. as our inaugural guest speaker! This is just the beginning of a regular series of talks we're hosting with inspiring speakers sharing how they've unlocked their own, others' or industry potential. In this inspiring talk, Nnenna shared her wisdom on everything from: ♾️ the importance of continuous learning 🚀thriving as a person of colour in an industry that can feel challenging 📖to a great reading list, including Yuval Noah Harari, Bill Burnett and Dave Evans Watch our interview to learn how Nnenna has unlocked her own potential throughout her career, the ways she's helped elevate others as a leader, and her top advice for those starting their journey ✨

There's not long to go until The Media Leader UK's Future of Media! Make sure to catch Avinash Kaushik for his keynote on adding real value to your business - Incrementality-centric marketing. As marketing measurement gets more sophisticated and machine learning algorithms become smarter, CFOs are scrutinising ROI like never before. Avinash will unpack the big 6 KPIs for Incrementality, showing how to unlock the full potential of Owned, Earned, and Paid Media. Add this session to your Future of Media schedules, and come and say hello 👋 https://lnkd.in/emAjDvHf 📍Hall One 🕛 9:40 BST

We are so proud to share that we're a finalist in the Microsoft Partner Awards in the Marketing with Purpose category! This award celebrates partners who embody the values of diversity, inclusion and sustainability, build trust with their clients, and tell value-based stories in their campaigns. We're especially pleased to be recognised in this category following the launch of our Unlock Potential vision, with our 'make a difference' and 'generous in spirit' values in particular coming to life with this shortlist!

Do agencies need to care about local SEO? Rachel Ellen shares why the answer is a resounding YES in this BrightLocal 🇺🇦 article 🗺 Rachel explores the role of local SEO for businesses, why it's so crucial, where it fits into agency strategies, and more! It's also packed with useful examples, tools and resources for leveraging Local into your agency Read more here 👉 https://lnkd.in/eFy4cAew

So proud of our APAC team who've received another shortlist for their work, this time in ExchangeWire's Wires Awards, in the Best Regional Campaign - APAC category! Congratulations to the team, and keep your fingers crossed for the final results which are released in November! 🤞 Check out the full shortlist in the comments below 👇

We’re thrilled to announce that Croud has been appointed to manage Timberland’s full media account across the EMEA region, a brand with so much heritage and iconicity. As Timberland's strategic media partner, we'll be working closely with the iconic brand to drive a more integrated and efficient media strategy. Our collaboration began with search marketing, and we’re excited to expand our partnership to support their broader media initiatives. Launching their major brand campaign last week, we can’t wait to play a pivotal role in Timberland’s journey as they continue to build on the incredible momentum of their 50th anniversary. Duncan Nichols, Head of Strategy & Planning at Croud, added: "Timberland is a brand with incredible heritage and an exciting future. We are thrilled to become their media partner in Europe, supporting their long-term growth with an incrementality-focused mindset." Discover more via Campaign: https://lnkd.in/ehG-UDwN

Whilst Google still holds the top spot for the most used search engine, the search landscape is shifting and becoming more diverse than ever. Make sure to catch Croud's Nathan Height at brightonSEO this October, where he'll be presenting on Diversifying beyond Google - exploring how SEOs can prepare for the future of search, what SEOs should be monitoring, and how to stay ahead of the game with actional tips to win 🏆 See more on Nathan's talk here 👉 https://lnkd.in/dJt67B3s