🌟 VCCP Stoke Academy: Empowering Young Talent 🌟 "The goal is to make the advertising industry accessible to everyone, not just the privileged," says Jim Thornton, ECD at VCCP London. VCCP Stoke Academy is tackling the talent crisis by creating opportunities for young people in Staffordshire. From virtual work experiences to fully-fledged apprenticeships, initiatives like the ‘Best Summer Job Ever’ are helping young creatives discover their potential in advertising. Thornton, Charlie Bigham's | B Corp Kirstie Hawkins, and the 2024 interns sit down with Conor Nichols to share their insights on this impactful journey. Read Here: https://lnkd.in/gie92GwC #VCCP #YoungTalent #BestSummerJobEver
About us
Creative Salon has three ambitions: to showcase and celebrate the power of commercial creativity to drive business growth and fuel the economy; to help secure a strong future for the advertising and marketing industries by helping nurture the next generation of diverse talent, and to spread some joy.
- Website
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https://creative.salon
External link for Creative Salon Worldwide
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2021
Locations
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Primary
London, GB
Employees at Creative Salon Worldwide
Updates
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📝On The Agenda This Week//The Ad Industry Softens Towards HFSS🍫🍟 Regulations Confirmed for 2025 Rules around the advertising of food🧑🍳 and drinks🍧 high in fat, salt and sugar (HFSS) will be introduced next year, with the advertising sector on notice for 1 October 2025. And while the rules will never be popular with the industry, executives appear to have mellowed in their views to it over time. The measures include a restriction⛔ on the promotion of HFSS products by volume price. So no more 'buy one, get one free' and multi-buy offers - as well as the introduction of a 9pm watershed for TV📺 and online ads for HFSS products. Also read the opinions of Stephen Woodford, CEO, Advertising Association; Jon Mew, CEO, IAB; Chris Mellish, group CEO, UNLIMITED and TMW; Jessica Tamsedge, CEO, Dentsu Creative and Sam Maguire, UK head of marketing for food and drinks brand Rude Health. Read Here: https://lnkd.in/g67P_h9C 📝: Stephen Lepitak #hfss #hfssads #hfssadguidelines
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Creative Salon Worldwide reposted this
After a few years in the long grass, we’re now officially a few months away from HFSS restrictions kicking in. The world of food & drinks advertising is about to change – but there are reasons to be positive too. Have a read of Chris Mellish’s thoughts in Creative Salon Worldwide, chatting to Stephen Lepitak on how brands will be able to cut through. https://lnkd.in/g67P_h9C
The Ad Industry Softens Towards HFSS Regulations Confirmed for 2025
creative.salon
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Creative Salon Worldwide reposted this
This Olympics, we’ve given nothing but the Gold standard. NatWest Group and British Gas are owning the Olympic Spirit this year and have been featured in Creative Salon Worldwide's Olympic spotlight article. From superstar cameos to celebrating the everyday heroes cheering Team GB on, we captured the energy and emotion that makes these Games unforgettable. Ready to see some Olympic-level creativity? Check out our Campaigns for NatWest and British Gas in the article below! https://lnkd.in/ei5KtWDG #TandPm #PowerOfAnd #Olympics
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🍔Happy 50th Birthday Maccies🍔 "The brief was to pay homage to the iconic McDonald's🪅 party invites of years gone by and create an instant nostalgia🥳 hit for anyone who sees them," says Alice Pearce, Senior Creative, Leo Burnett. Having a 50th birthday🍕 party in the spirit of a children’s party feels appropriate and for the world’s largest quick service restaurant chain🧰, McDonald's🤡 that is even more so as it has been hosting millions of them for decades now. It has released a campaign to mark the occasion created by long-standing agency Leo Burnett. Leo Burnett UK senior creative Alice Pearce and illustrator Sofie Birkin talk about the special posters with Stephen Lepitak. Read Here: https://lnkd.in/ebZQPyjs Leo Burnett Publicis Groupe #mcdonalds #mcdonalds50thbirthday #creativeposters #vintageposters #ad #vintageads
Triggering Nostalgia: The Creatives Behind McDonald's UK's 50th Birthday Artwork
creative.salon
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From Advertising Titan📺 to TikTok Star🎙️: Why Rory Sutherland Has Become An Unlikely TikTok Influencer Set up in November last year, @rorysutherlandclips was originally an unofficial account on TikTok📲 set up externally from the agency by fans. Ogilvy has since taken control🧵 of the account. It currently has over 208,000 followers👀 and amassed more than 2.2 million likes across the 160 clips currently published by it. Rory Sutherland is now being stopped in the street by fans🤩 who have only encountered him through TikTok. Creative Salon Worldwide takes a look into this Tiktok phenomenon with comments from Rachel Porter, Ogilvy UK; Dame Annette King DBE, Accenture Song and Rob Ryan (he / him), TikTok for Business. Read Here: https://lnkd.in/eumj9bvs 📝: Emma Vernon and Stephen Lepitak #rorysutherland #ogilvy Ogilvy Ogilvy UK#tiktokinfluencers #tiktokb2b
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Creative Salon Worldwide reposted this
Thank you Creative Salon Worldwide for the fantastic profile of our IGNITE creative internship programme. There's still time to apply for our September intake - submissions close this Friday. https://lnkd.in/eCqgz3dY #CreativeInternship #IGNITE #LookingForAllSorts
McCann Health London’s creative internship programme IGNITE is “Looking For All Sorts”
creative.salon
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Creative Salon Worldwide reposted this
When it comes to becoming an influencer, TikTok isn't just for the kids as Ogilvy legend Rory Sutherland is now discovering. 📱 Unintentionally, it seems, he has built an audience of hundreds of thousands of followers who are discovering his words of wisdom through bite sized videos being uploaded to the platform. bite-sized As a result, he's being recognized on the street now too. “Rory shows up on TikTok in an authentic and relatable way, providing insights and tips in a way that the TikTok community loves,” explains Rob Ryan (he / him) B2B marketing lead, UKI & Nordics for TikTok. I've taken a further look at why Sutherland is proving such a popular figure on a platform that is starting to grow its B2B credentials at the same time. Insights also include his former colleague Dame Annette King DBE and Rachel Porter. You can find the link to the piece from Creative Salon Worldwide in the comments below 👇 #B2B #TikTok #RorySutherland #Ogilvy #influencers
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🇫🇷🏃♀️🏅 Allez! Allez! The world's most talented athletes are flocking to Paris. Fans and even casual viewers will be watching closely. 👀 As a result, brands will be doing their best to chime into the noise surrounding the biggest event of the past four years. 📣🌍 But like the untold amounts of effort it takes to win Gold at the Olympics, brands will also not find it easy to break through the clutter of sports-related marketing during the games. 🚀💥 So how can brands break through the noise to connect with a global audience? 🤔🌟 Conor Nichols asks Islam ElDessouky, The Coca-Cola Company; Lynsey Atkin, 4creative; Karen Martin, BBH London; Fiona Gordon, Ogilvy UK; Matthew Moreland, T&Pm; Micky Tudor, T&Pm; Laurent Simon, BMB Agency; Dan Watts, Pablo London; Alicia Job, New Commercial Arts.; Nikki Lindman, Frances Leach, VCCP. Also see adland's favourite Olympic ads from over the years.... Read Here: https://lnkd.in/ei5KtWDG #Paris2024 #Olympics #MarketingMagic #BrandStrategy #GlobalAudience #GoForGold #BreakThroughTheNoise #SportsMarketing
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Creative Salon Worldwide reposted this
Failure with a capital C. Mandate failure. Every project should have failure built into it 💭 Ben Shaw discusses the importance of embracing failure in creative projects. Mandate failure. In creative agencies, presenting the answer is seen as bold and decisive. In startups, following one route to the answer is naive and risky. Startups explore multiple paths to success, knowing some routes will fail, but this allows for more data on what might be right. "The wrong can validate the right." Never present just one strategy or route; it implies there’s nothing to learn. There isn’t a perfect answer or process. If there were, it would already be replicable. There is always something to learn from a 'no'. Creativity isn’t A to B; it’s A to B to C. Mandate failure to find out what C is.. 💡 Read full article here: https://lnkd.in/eQAHH-Wg
Failing Forward: How Missing the Mark Can Fuel Advertising Innovation
creative.salon