Creative Salon Worldwide

🚨🤓 NERD ALERT 🤓🚨 10mins to kill? Get your eyeballs on my thought piece on Anime x Advertising, recently published by Creative Salon Worldwide. Grateful for the opportunity! #Creative #Anime #Advertising #Thoughtpiece 🎨📈 Grey London Grey WPP Conrad Persons Sonoo Singh Asad Shaykh claire beale Ingenuity Tarek Sioufi Jonny Tennant-Price Contagious Katherine Goodale Karan Tattersfield Liam Murray Ayesha Datoo

“Memories💡 that stick with us for a lifetime are those that fit other things we remember—but have a slightly weird twist🪢,” Per Sederberg, a professor of psychology at Ohio State University has stated. Everything’s a bit crazy🌀 these days - understandably so - but why are so many ads becoming just as wacky🪅? We take a look through some of the industry’s favourite and most outlandish efforts🍬 and hear the opinions of advertising creatives on the rise in bonkers ads. Ft. Laurent Simon, BMB Agency; Kyle Harman-Turner, FCB London; David Wigglesworth, Grey London and Dan Watts, Pablo London. Read Here: https://lnkd.in/eiKg9aJq 📝: Conor Nichols #memory #bonkerads #crazyads #differentads Grey FCB Global Cheil Worldwide

"Great work happens when you earn your certainty: We have an obligation to our clients to ground our creativity in evidence and effort. We have to be sure we get it right." Karin Robinson, Senior Strategy Director, is sharing her formula for winning a Titanium Lion at Cannes Lions with Creative Salon Worldwide. Read the full piece here: https://edl.mn/3W91tHC

✅Astronauts ✅Typing ponies ✅Mark Zuckerberg lookalikes As recent tourism campaigns from Scandinavia tap into creativity to help promote their countries and cities, Owen Lee chats with Creative Salon Worldwide about the UK's potential offerings for future destination marketing strategies - hint: unfortunately, it isn't our abundance of sunny beaches!   🔗 Read it here https://bit.ly/4cviPnL   #CreativeAdvertising #Tourism #Advertising 

We're on a mission to make pictures more accessible. What started as a simple idea has become a movement to create much needed change. Big shout to Jeremy Lee, Nicky Bullard and Martin Wingfield for giving this a spotlight. Creative Salon Worldwide x MullenLowe UK

🎨 "(Great technology is....) allowing brilliant⚡ solutions to unsolvable problems to be built anywhere, by anyone. Is AI🤖 coming for our jobs? Yes. But in the large part, it’s the tedious, humdrum🪘 ones we hated to do anyway. ...It's freeing us up to craft, create and concoct new ways to use media. We can rage against the machine🎰, or we can rage with it. So, what’s the problem? We in media are not getting the memo📝. The way we plan and buy advertising space. It’s unbelievably beige." So it's time for media to be more Beyoncé👠, says Will Parrish, Chief Strategy Officer, VCCP Media. In this latest insightful piece, VCCP Media's CSO shares what media planners can learn from Beyonce breaking the internet 🚀✨ Read the full article here: https://lnkd.in/eraNinWZ VCCP #vccp #vccpmedia #beyonce #verizon #MediaStrategy #CreativeThinking #Marketing #Innovation #BeBold #ThinkDifferent

We're all familiar with the corny old aphorism that 'a picture🖼️ paints a thousand words🎨'. But for the estimated two million people in the UK (and over two billion globally) with sight loss🦯 the opposite is true - it's not pictures they want, it's words💬. A campaign has begun to promote the universal adoption of Alt Text🆒 which will include the introduction of a new awards category at Cannes Lions🦁 next year. RNIB's director of brand, Martin Wingfield, and MullenLowe UK's CCO Nicky Bullard reveal their plan to convince brands to get on board. Read Here: https://lnkd.in/eVprADiw 📝: Jeremy Lee MullenLowe Global Cannes Lions International Festival of Creativity #rnib #alttextcampaign #accesiblecampaigns #mullenlowe

How To Sell A Country🗺️? From astronauts🧑🚀 to typing ponies🎠, Scandinavia's destination marketing campaigns are embracing creativity to revive post-pandemic🦠 tourism. Iceland, Sweden and Norway🧊 have all used humour to poke fun at themselves while garnering attention to drive interest in their countries🏔️. It’s a trick that the UK💂♀️ maybe about to adopt too as VisitEngland🇬🇧 seeks a new agency partner to brand build and The Great Britain and Northern Ireland campaign aims to up its game creatively as well. Stephen Lepitak speaks with Laurent Simon, BMB Agency; Anne-Signe Fagereng, VisitOSLO; Nils Persson, Visit Sweden; Jae Hopkins, Explore Worldwide; Raquel Chicourel, TBWA\London and Owen Lee, FCB London on why in a world where pretty pictures are ubiquitous, it's about crafting unforgettable human experiences. Read Here: https://lnkd.in/efJBkYX5 #travel #travelads #tourismads #visit #visitoslo #bmb #tbwa #fcb FCB Global TBWA\Worldwide

“I wouldn’t come here, to be honest. I mean, is it even a city?” In the wake of the pandemic, destination marketing campaigns (especially out Scandinavia) have upped their game creatively - perhaps they have had to just to compete for visitors and beat the emerging trend of 'untourism' (thanks to Raquel Chicourel for introducing me to that term.) 🌏 VisitOSLO is the latest to produce a humour-led campaign that is self-aware while selling itself as a destination to the world. It follows work from Visit Sweden, Business Iceland and Tourism Australia among others that have garnered media attention for different reasons. 😂 "Destination marketing has been quite boring, to be honest. It's been full of white sand beaches, palm trees, and pina coladas or whatever and we wanted to change the stereotype on how tourist market can be done," outlines Nils Persson, CMO of Visit Sweden. Is this a strategy that is likely to spread further across the world and is it one that could work for VisitBritain and VisitEngland as it looks for a new agency to lead brand awareness? Thanks also to Jae Hopkins, Anne-Signe Fagereng, Owen Lee and Laurent Simon for their thoughts as well. Read the whole piece via Creative Salon Worldwide for free, link in the comments below 👎 #destinationmarketing #tourism #marketing #visitbritain #visitoslo #visiticeland #visitsweden #visitaustralia

The Future Of Social Media Is... Decoding Its Relationship With Culture While some focus on social media's potentially destructive impact on cultural identity and societal harmony, Dylan Davenport, EVP, Brand, Weber Shandwick UK, argues for a more nuanced perspective. Find out more in Creative Salon Worldwide: https://bit.ly/3XRFaYo