Comms8 Marketing

🔍What's Inside the August Issue: 📱 KakaoTalk's Hidden Power:  Discover how KakaoTalk goes beyond just messaging and transforms into a powerful tool for communication and marketing. 🎤 Exclusive ICCO Interview at Cannes:  Comms8 Founder Carol Chan reveals the future of marketing and communication strategies. ✊ Representation Matters:  Explore the presence and impact of Asian voices at Cannes—how visible and influential are they in the global arena? Dive into these topics and more! 🌟⭐️

🚀 KakaoTalk Beyond Messaging: Discover South Korea’s Super App! 🇰🇷 📲 Boasting a 97% market share, KakaoTalk is more than just a messaging app—it's a cultural phenomenon! Dive into our latest blog post to uncover why nearly every South Korean uses this versatile platform for everything from chatting to shopping. Highlights: - 53.5 million monthly active users 📈 - Integrated features: social media, shopping, payments & more 💳 - A powerful tool for businesses to reach new customers globally 🌍 🌟 Leverage KakaoTalk for your brand! Learn how to create a Business Channel, use targeted promotions, and connect with millions of users. Click the link to read more: https://smpl.is/9g6fr 📢 Follow Comms8 for more insights on cross-border marketing in Asia! #KakaoTalk #KoreanTech #SuperApp #BusinessGrowth #Comms8 #MarketingStrategy #DigitalMarketing #CrossBorderMarketing #TechTrends #BusinessChannel #GlobalReach

🌟 The Rise of AI in Asian Manufacturing: Top 10 Trends for 2024 🌟 AI is revolutionising manufacturing, with over 93% of companies seeing it as crucial for growth. China is leading, with the AI manufacturing market set to exceed $2 billion by 2025! 🚀 Here are some Key Trends: 1. Industry 4.0 & Smart Factories: AI, IoT, and cloud computing create intelligent manufacturing. 2. Predictive Maintenance: AI-powered sensors prevent machine issues, reducing downtime. 3. Global Competitiveness: AI boosts efficiency in developing economies. 4. Next-Gen AI: Enhanced computing power ushers in third-generation AI. 5. Responsible AI Policies: Governments invest in ethical AI adoption. 6. Enhanced Intelligence: AI tailored for industry challenges. 7. Skilled Workforce: Training programs bridge the talent gap. 8. Multimodal AI: Future AI will understand text, images, sounds, and emotions. 9. AI-Assembled Apps: AI revolutionizes software development. 10. Green Challenge: Focus on sustainable computing to meet environmental goals. Transform your business with AI and stay ahead of the curve.- See more insights in our blog via the link in the comment. 👉 Follow Comms8 for more insights! We help brands expand in the dynamic Asian market. Contact us today to empower your brand with cutting-edge AI strategies. 🌏💡 #AI #Manufacturing #Innovation #Industry #SmartFactories #Comms8 #ExpandYourBrand #AsianMarket

📈 Dive into China's EdTech Boom! 🌏 Curious about the staggering $133.9 billion EdTech market in China? Discover how tech-savvy learners and booming internet access have fueled unprecedented growth. 🚀 From innovative startups to government support, here's what you need to know: Key Highlights: - Market size: $133.9 billion in 2023. - Projected growth: Over 6% CAGR from 2023-2028. - Global expansion: Chinese EdTech firms eye international markets. - Dominant players: TAL, New Oriental, and innovative startups. - Emerging trends: AI, VR, mobile learning, and more. Unlock the full potential of China’s EdTech revolution! 📚✨ Read more on our blog- See the link in the comment! #EdTech #China #EducationRevolution #TechInnovation #Comms8

🌟 Big News! 🌟 We’re beyond excited to share that the Weather Kids campaign, an impactful UNDP project we proudly supported, has been shortlisted for the Cannes Lions Award in the Sustainable Development Goals category! 🌍🎉 The campaign features kids presenting future weather forecasts for 2050, highlighting the impact of climate change. Our team at Comms8 helped amplify this crucial message through influencer and media outreach in the UK and Greater China areas. This recognition underscores our commitment to climate action and sustainable development, and we are proud to see the project has made such a wave in the Cannes Lions Festival! Learn more in our news blog! ( links shared in the comment👇) #CannesLions #WeatherKids #ClimateChange #Sustainability #Comms8 #ICCO #UNDP #FutureForecast #ClimateAction

🌸 Japan's Aging Population: Challenges and Opportunities 🌸 Did you know Japan has the world's oldest population? Over 28% are 65 , and it's shaping up to be one-third by 2036! This demographic shift brings unique challenges and opportunities. Japan's ageing population is a demographic marvel with over 28% aged 65 and expected to reach one-third by 2036. This shift brings unique challenges and opens up exciting opportunities. 🔍 Economic Strain: Rising healthcare and pension costs alongside a shrinking workforce pose significant challenges. 🔍 Labour Innovations: Older workers are encouraged to stay employed, with initiatives aimed at upskilling. 🔍 Tech-Savvy Seniors: Japan’s seniors are not just financially secure but also tech-savvy, driving demand for innovative products. 🔍 Healthcare Evolution: From home care solutions to robotic companions, Japan is at the forefront of elder care. 🔍 Marketing Potential: With a focus on health, wellness, and financial independence, Japan’s senior market offers vast opportunities for businesses. Wanted to know more? Explore the full impact and opportunities of Japan’s ageing population in our latest blog. #Marketing #AgeingPopulation #JapanInsights #SilverEconomy #Comms8

Today is the day! This afternoon, our MD & Founder, Carol Chan 陳思樺, will be speaking at the LBB (Little Black Book) Beach at 3:20 PM, hosted by the International Communications Consultancy Organisation, alongside an amazing lineup! We are thrilled to share how we leveraged Influenconnect to find the perfect influencers for the UNDP Weather Kids campaign, boosting our content strategy to new heights. 🌍✨ Afterwards, there will be a drinks reception until 6 PM. If you're at Cannes, we'd love for you to join us, share insights, and have some great conversations. Let's connect and make this event unforgettable! 🥂 See you there! 👋 #Cannes2024 #UNDP #InfluencerMarketing #WeatherKidsCampaign #LBBBeach #ContentStrategy #comms8 #influenconnect

🌟 The K-Drama Formula: Revolutionizing Asian Marketing 🌟 K-dramas are taking the world by storm, and they’re your secret weapon to captivate Asian audiences. Here’s how to leverage K-dramas for campaigns that resonate deeply! 🎵 K-pop & K-dramas: Dynamic Duo 🎵 K-pop idols transitioning to acting boost engagement and expand viewership, making K-dramas a potent marketing tool. 🏆 Global Appeal & Recognition 🏆 Collaborations and successes like “Parasite” showcase Korean culture’s global influence, attracting diverse audiences. 💡 Strategic Insights 💡 - Artist Development & Production Quality: High standards in training and production make K-dramas compelling. - Digital Platforms & Fan Engagement: YouTube and TikTok enhance global interaction and visibility. - Luxury Brand Integration: K-dramas seamlessly showcase luxury brands, creating aspirational lifestyles. 📈 Economic Boost & Tourism 📈 Popular shows to attract tourists, boosting South Korea’s tourism and economy. 📺 Netflix & Luxury Brands 📺 Strategic brand placement in K-dramas on Netflix can yield high returns. Align with the right shows for impactful marketing. See the full article for more insights👇. #KDrama #HallyuWave #AsianMarketing #LuxuryBrands #Comms8 #GlobalMarketing #Kpop #DigitalStrategy #BrandIntegration #TourismBoost #NetflixKdrama

This morning, the Comms8 team attended an enlightening session hosted by Jing Daily on the evolving influence of overseas Chinese consumers on the global luxury market. Industry experts highlighted how this dynamic group, characterised by their multicultural identities and significant spending power, is reshaping luxury strategies. Key takeaways included the importance of cultural resonance, bespoke experiences, and leveraging digital-first luxury services. A shout-out to Jing Daily and Spring Studios for hosting such an incredible event! We're inspired to integrate these strategies into our work and look forward to sharing more insights soon! #LuxuryMarketing #GlobalTrends #ConsumerInsights #JingDaily #Comms8

Huge thanks to MadeBrave for featuring our MD & Founder, Carol Chan 陳思樺's speech at Digital Day 2024! It was incredible to share our perspectives on the Asian digital media scene and to be in such an inspiring company of experts. Curious about the APAC media landscape? Reach out to Carol directly at [email protected]. Stay in the know—subscribe to Comms8's newsletter for the latest trends and insights: https://lnkd.in/eU8mPt4X #Asia #DigitalMarketing #Ecommerce #MarketingSociety