ColdIQ

I cheated & took the fast trail by joining ColdIQs 1st ever Cohort. 4 Months later: I serve inbound-only customers with Clayground, being able to live of it (I live in Switzerland! 🇨🇭) Usually in Life, there are not shortcuts. But they: Taught me about sales automation. Taught me about running an agency. Taught me about providing free value: Such as www.investingpitch.com that i built in 1 day (try it!) So, Kudos to: Michel Lieben 🧠 Alex Vacca 🧠🛠️ Dan Rosenthal (Special thanks to you, you did amazing in guiding & teaching the cohort) Fivos Aresti Soheil Saeidmehr for building this course. I can only recommend working with them and am grateful for their teachings.

Clients used to only trust Michel Lieben 🧠 and myself — here’s how we changed that. At the beginning of ColdIQ, it was just Michel Lieben 🧠 and myself. Clients knew they’d be working directly with us, and that was part of the appeal. But as we scaled, we faced a challenge: clients still wanted that personal connection, but we couldn’t be everywhere at once. Often, when agencies grow, there’s a loss of trust. Clients might worry they’re getting someone less capable than the founders. So, how did we ensure our clients felt confident with our entire team? We encouraged our team members to show their expertise on LinkedIn. Now, our clients don’t just trust Michel and me—they trust our whole team. And the results speak for themselves: • Fivos Aresti 9.3k followers • Dan Rosenthal 5.9k followers • Ivan Falco 5.1k followers • Soheil Saeidmehr 5.3k • Sean Wilson 4.6k followers By consistently sharing valuable insights, they’ve become legit experts. Clients see their expertise and feel excited working with them. If you’re selling a service, having your team active on LinkedIn is a no-brainer. It builds trust, show your team’s capabilities, and even helps the company get more clients. P.S. Adding a nice incentive helps. At ColdIQ, we offer $$$ to the team member who posts the most each quarter. P.S 2: Postcard from our team offsite in Mykonos 🇬🇷

This GPT Bot writes better copy than 70% of SDRs. We've trained it based on ColdIQ's best-performing campaigns. So you don't need to spend hours writing copy. Building lists and enriching leads are extremely important. But, the copy is the only thing your prospect sees. It takes 2 seconds for a prospect to scan your email and decide if it's getting deleted or not. Like comment “GPT” and I’ll send access to the GPT Bot!

This outreach cadence generated 145 leads for our client: Using a mix of LinkedIn DMs, Connection requests, Profile views & Emails. All orchestrated with lemlist Here are the exact steps for the cadence: Day 1:  ↳ We visit our target LinkedIn profile. ↳ We send a first email immediately after the profile visit. (Copy framework is included in the slides) Day 2: ↳ We send an invite on LinkedIn. Day 4: ↳ We send a follow-up email - with a slightly different angle than the first. In which we re-iterate our client value proposition. After the first few days, there are 2 likely scenarios: A. They didn’t accept our connection request. ↳ In that case, we sent a last email (a Loom walkthrough of how we can help them). (This was on Day 9) B. They accepted our connection request 👇 → We send them a DM a day after they accept the request. → Followed by a follow-up DM 3 days later. → And a last email (2 days later) The last email is also a Loom walkthrough (same as if they hadn’t accepted our connection request). Harry Mason is ColdIQ’s internal LinkedIn expert (and was the big brain behind this campaign!) He compiled everything he knows about LinkedIn outbound campaigns. (This serves as our internal training document) And we’re publicly sharing it. Want it? Just write something funny… and it’s yours ✌️

Here's why your AI-personalized emails suck: You don't have enough context on your prospects. I recently started playing around with Common Room And I’m completely bullish on the tool. Here’s why: They recently launched an AI co-pilot (Roomie AI) to help personalize messaging. What makes them different is that they have much more context than any other platform. Think about most AI-personalized plays for a second: - It’s usually a quick visit to a LinkedIn profile or a website. - Based on that, ‘AI sellers’ prompt the models to find an interesting angle from which to base their personalization. Most spend too much time getting the prompt right. But in my opinion, the magic lies in how much context you have on each prospect. Common Room tracks & layer buying signals such as: - recent news - job changes - website visits - social engagement - participation in community and over 50 signals. (see below) That’s the level of context it has for each prospect. Now imagine this. Your prospect: - visited your website - is hiring across their team - engaged on your CEO’s latest post (about a new feature drop) - changed role recently (& was using your product at a previous role) Not only does their platform pick up all these signals, but you can prompt it to write something such as: “Hey {{first_name}}, Looks like you’ve gotten the news about our {{feature}} launch. Since you’ve used {{your product}} at {{their previous organization}} I assume you’re familiar already, but I thought you might enjoy seeing it in action. I’d be more than happy to walk you through it. Let me know how that sounds. Cheers, “ The output would change based on the context you have. But, once again, by layering signals on top of each other… You’re giving AI a lot of context to craft a relevant message. P.S: What are your go-to buying signals?

We started a new RB2B automated campaign last week. Here are the results: - 473 website visitors identified. - 148 people qualified. (E.g: CEOs, Founders, VPs of Sales…) - 129 emails sent. → So far: 12 positive replies, 9 opportunities. Responses from PE firms, multi-billion $ stock exchange groups, leading multinationals in retail… And more. Dan Rosenthal built & showcased the whole system live on a ColdIQ <> RB2B event we hosted last Tuesday. But we’re giving away the full details of the campaign. If you want to get: 1. The custom Clay table we built by leveraging RB2B, Apollo.io, & lemlist along with OpenAI 2. The recording of the live webinar in which we demonstrated the campaign. 3. And the exact copy we used for this campaign. Simply like & comment something random (we must be connected) And we’ll send you the whole breakdown.

Cold email is dead. Just kidding, but I’ve been thinking a lot about where this space is going. With the right offer in the right industry, email is still a potent way to book qualified meetings. But from overseeing millions of emails sent over the last year. Most won’t admit how much harder it has gotten. Spam filters, cutting through the noise, establishing trust. But there is one strategy that still works insanely well. That's using both cold and warm email outreach systems in a complete GTM flywheel. For our ColdIQ campaigns, the goal is to simply generate qualified traffic. We don’t really ask for meetings in our CTAs. We just offer content that we presume matters to the prospect. High-quality videos, guides, and resources. And this is where the GTM flywheel starts to shape up. The same effort we put into generating worthwhile organic LI content. We weave into our cold emails, paid marketing, SEO articles, newsletter, and other media channels. Interested prospects then react in one of four meaningful ways: 1️⃣ Visiting our LI company page. 2️⃣ Visiting one of our LI profiles. 3️⃣ Visiting our website. 4️⃣ Or filling in a form to receive a resource or book a meeting. We’re then leveraging modern sales tech to extract and enrich this data. To funnel leads in the appropriate downstream flow. Whether that be manual SDR activities, automated outreach sequences, or marketing flows. So again utilizing email outreach, but this time for warmer leads. Perfecting this playbook, is my primary goal for the rest of the year. And it’s what I will cover in my future content and the ColdIQ Accelerator. So stay tuned 😎 Tools mentioned for: Company page followers: Sales Nav, PhantomBuster, Captain Data LI Connections: LinkedIn Platform, PhantomBuster, Bardeen (CRM integration) Profile viewers: Teamfluence™, PhantomBuster, Sales Nav Post engagers: Common Room, Trigify.io, Teamfluence™ Managing DMs: Hublead, Breakcold, folk US website visitors (person-level): RB2B, Common Room, Instantly.ai EU website visitors (account-level): Common Room, Albacross, Snitcher Newsletter subs: beehiiv, Zapier, Make Demo bookings: Default, HubSpot, Clay Resource signup: Distribute, Tally, Default Data routing/management: Clay & HubSpot Automated outreach: Instantly.ai, lemlist, HeyReach, Smartlead Marketing: LinkedIn Ads, Google Ads, HubSpot, Customer.io

4 million impressions in 90 days = 400 meetings 🤯 $80K new MRR in 90 days. How? WATCH 👇 The meetings generated DON'T count meetings from outbound... This video is a must-watch if you want to scale your businesses (1) and learn how to make your team post on LinkedIn (2). If you don't have time to watch all of it, you can watch the parts that interest you: 0:00: how Michel got the idea of having the team post 1:45:  making content creation easy for the team 3:48: impact on the team’s mood 5:00: 4,000,000 impressions, 400 meetings booked 6:05: how prospects react to your team posting 6:34: why agencies don’t scale and how to fix it People mentioned in this video: - Michel Lieben 🧠 - Alex Vacca 🧠🛠️ - Dan Rosenthal - Fivos Aresti - Harry Mason - Clara Güiraldes - #freemonika ------ This was just a teaser, the real podcast with Michel will be released next week, stay tuned. ps: it's Tuesday, a perfect day to try Breakcold ;) pps: did you notice how confused Michel was during those first 15 seconds? Honestly, I get it—I didn’t even know where I was going at first either! 😂

We generated 657 leads for a $1M client in the recruitment industry Our main tactic? A mix of ‘waterfall personalization’ & ‘content-based CTA’ 👇 → By content-based CTA, I simply mean offering to send a relevant piece of content instead of asking straight for a meeting. → As for waterfall personalization… the idea is that you look for a first data point. If you can’t find it, you look for a second one. And so on: In more detail: Let’s say you’ve got a list of *relevant* leads - and want to personalise your messages further… But you can’t find a single personalization point that works for each prospect. Here’s a workaround you can build inside Clay: 1️⃣ You can check if your prospects have posted on LinkedIn in the last 2 weeks If they have, you create a custom prompt that will craft an icebreaker relating to the content of your prospect’s post. 2️⃣ If they haven’t posted, you can check if they hired in their department last quarter. If so, you can mention the new hire’s name to congratulate your prospect (the team leader) on the growth! 3️⃣ If they didn’t post, nor did they hire, you can check out how long they worked at the company— and write a custom line for any major milestone (e.g: 1 year in, anniversaries) 4️⃣ And if even #3 fails to provide an interesting data point, we personalize on the fact that they lead a niche business (it has to be true - which we made sure as we built our lists) The whole automation took 65 steps to get properly built. It was created by ColdIQ’s Outbound Wizard: Dan Rosenthal I asked him if he was down to share the table - and he told me he’d gladly do so… To those who ask nicely 👀 (so you know what you have to do!) P.S: A big reason why these campaigns worked is that we took a long time building the initial lists of prospects. Adding these tactics will greatly improve your conversion metrics if you're reaching out to relevant prospects!

I want every ColdIQ employee to be ‘famous’ on LinkedIn. Not only do I want that… it’s my priority for the rest of the year. And if you’re a B2B company whose audience is on the platform… I believe it should be your priority as well. Last quarter, we generated 4,104,960 impressions which led to 356 meetings… leading to $80k in closed monthly recurring revenue. Now, many have bought on the idea that Founder-Brand is the future of B2B marketing. Which I actually agree with. I mean… just have a look at what Adam Robinson has been doing with RB2B But what happens when Adam gets sick or runs out of ideas to post? What happens when you go on a vacation? I’m assuming this is why other team members such as Santosh, Pete & Robb are frequently posting. I look up to Adam’s when it comes to the quality of the publications I wish to post on the platform… But when it comes to LinkedIn strategy… my goal is simple:  → I want to replicate lemlist’s playbook: Guillaume Moubeche is creating a viral publication every other day of the week. (And from what I’ve heard, his impressions alone surpass our whole team combined) But I believe the real magic is that he’s got Kévin (~77k followers), Lucas (56k), Roxana (48k), Tal (32k), Charles (17k) & others actively posting as well! Safe to say that if G gets banned from LinkedIn… they should be alright 😉 I’ve personally been spending a few weeks in Brazil 🇧🇷 (hardly posting) Guess who I could count on? The rest of the ColdIQ team (cc Alex [~21k] , Monika [9k], Fivos [8k], Dan [5k], Soheil [5k], Ivan [5k], Sean [4k], Harry [3k], Dayhana [2k], Dujam [2k]...) who kept on posting which meant we kept on getting a healthy inbound flow. I’m now back to push the numbers up 😏 (but it’s pretty cool to know I’m not forced to post to generate inbound leads) So… who’s going hard on LinkedIn to finish the year? P.S: Tell LinkedIn to unlock Monika’s account 🥺 🙏