Channel 4

Channel 4 is making history tonight by streaming its live General Election coverage simultaneously on TikTok, YouTube, and TV!   This digital-first move will reach young audiences and will feature expert analysis from top presenters and special guests throughout the 11 hours of coverage.   Matt Risley, Managing Director, 4Studio: “Reaching audiences at scale is a core part of our digital-first Fast Forward strategy, so we're hugely excited to bring the best of the breaking election night news to our biggest social audiences on TikTok and YouTube."   For real-time updates and insights, stream live and watch on: 👉 Channel 4: https://lnkd.in/eZ6eNjKv 👉YouTube: youtube.com/@Channel4 👉TikTok: tiktok.com/@channel4 Don't miss it! #ElectionNight #Channel4 #DigitalFirst

🌟 Mirror on Transgender People: A call for better brand representation 🌟   Channel 4's latest "Mirror on the Industry" series reveals a critical gap in how brands support the transgender community, with only 1 in 10 transgender people feeling supported. The report concludes that representation and the general public’s awareness of transgender issues could be simultaneously improved by brands adopting a range of steps:   💼 Hiring more transgender talent for on-screen advertising roles. 🏳️🌈 Make transgender identity secondary to the ad narrative, showcasing their lives authentically. 👉🏻 Avoid portraying transgender people as a single, homogenous group.   Let's work towards authentic representation and stand firm against online backlash to support the transgender community. 🌈 For the full report please get in touch at: [email protected]   Channel 4 Karo Healthcare   #Channel4 #MirrorOnTheIndustry #TransgenderRepresentation #IndustryInsights

Our brilliant election night coverage shook up TV, lit up social media and had more young viewers (16-34-year-olds) than any channel aside from BBC One 🗳 📺 🙌 Thanks to all involved including Louisa Compton, krishnan guru-murthy, Emily Maitlis, Hannah Fry and so many more!

What a night! An outstanding all night team presenting on C4 for 12 hours of advertising-free-non-stop coverage, analysis, expertise and even some fun. Amazing work from all on the Channel 4 team including re-branding the Channel to the Channel 4th, the ‘Be Lazy, Just Vote’ campaign and all the preparation. Stunning work prepping such a great studio set and line-up and I am a bit tired this morning but utterly THRILLED that viewers recognised out fresh way of doing things and switched over to watch our coverage. We also had some spectacular feisty moments of the night from such a great line-up of presenters and experts. Well done Louisa Compton Ian Rumsey Vicky Owens Rachel Corp FRSA krishnan guru-murthy Gary Gibbon Emily Maitlis!! The Rest is Politics team were incredible and Hannah Fry was indeed a ‘mathematician, broadcaster and all-round bad-ass’. We promised a shake-up in coverage and this morning a shake-up has definitely been delivered!

Interested in screenwriting, pitching and development? Would you like to learn about how to manage your first commission or improve your comedy script? Keen to hear from John Yorke about the origins of narrative structure, and how you can apply it to tell increasingly powerful narratives?   Join our next free online week in partnership with @nfts.leeds ! 🤩   The theme of the week: Script to Screen 📝📺   Find out more about the sessions & sign up 👉 https://lnkd.in/dD8j8tpv

We’re delighted that Channel 4 has received six Broadcast Digital Awards last night including:   Best Factual Channel – More 4 Best Digital Support for a Programme – Hollyoaks Best Popular Factual Programme – The Great British Dig Best Short-Form Documentary – When Harry Met... The Far Right Rally Best Short-Form Format – Teens On Cons Best Content Partnership or AFP – Bangers: Mad For Cars   Congratulations to all the winners 🎉

Vinay Solanki, the head of our Channel 4 Ventures division, today shared his outlook on the importance of backing underrepresented innovators to drive new ideas. It follows our launch of Untapped earlier this year. For more information: https://lnkd.in/eUgrtbUx

Cheers! Channel 4 Sales and Pernod Ricard UK toast new sponsorship deal, brokered by MG OMD, for E4 prime entertainment “With over 30 million registered users on Channel 4 streaming as well as those tuning into our broadcast channels this partnership highlights the opportunities we can offer brands worldwide. We are delighted to raise a glass with our colleagues at Pernod Ricard UK and help them reach millions of British viewers with their new products. Cheers to that!“ - Rupinder Downie, Content Solutions Leader at Channel 4

We are delighted to announce the appointment of Katie Jackson as Chief Marketing Officer at Channel 4. Katie will lead marketing and brand strategy across Channel 4 and will play a key role in our ambitious Fast Forward strategy, accelerating our transformation into an agile and genuinely digital-first public service streamer. Read more here: https://lnkd.in/eMVQ-bWx

Channel 4 becomes Channel 4th ahead of the election, as we call on people to “be lazy, just vote” with our nationwide election campaign. So get ready to do the most by doing the least and head to your local polling station on 4th July. Developed by Channel 4’s in-house award-winning creative agency, 4creative, the campaign sees the on-air channel graphic (the bug), Channel 4 idents and continuity become 4th between July 1st and July 4th. In addition, the iconic ‘Giant 4’ installation outside its London office forms part of a “vote on the 4th” message displayed on the building.   Channel 4 will then be with you throughout the General Election night to cover all the action and will feature a high-profile line-up providing expert analysis and commentary.